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Award-Winning eCommerce SEO Services

SALT delivers expert eCommerce SEO consultancy to both enterprise retailers and growing challenger brands, turning them into category leaders.

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Why SEO is essential for eCommerce growth

Organic Search Engine Optimisation (SEO) helps bring new customers to your site, without relying on paid ads, and helps increase your brand’s reach when your customers are researching products and solutions.

When people search for the products you sell, even if they don’t know your brand, a healthy SEO initiative will help them find you more easily. Over time, this leads to steady sales as well as new-to-brand customers.

Good SEO also gives you an edge in busy markets. Many eCommerce sites compete for the same customers, so strong visibility helps you stand out. When your pages are well structured and match what people are looking for, you are more likely to win clicks and convert those visits into sales.

eCommerce SEO strategy that scales

A strong eCommerce strategy starts with a full technical review of your site. We identify issues that hold back visibility and fix them so search engines and users can navigate your store with ease.

We add product schema and other structured data so your items have a better chance of appearing with rich results that attract more clicks.

We also work on site speed and Core Web Vitals to support faster loading and smoother browsing, which often leads to higher conversion rates.

For brands selling in more than one market, we set up international and multilingual SEO so customers can find the right version of your store no matter where they are.

SEO RevOps for eCommerce

SALT focuses on traffic that leads to measurable results rather than empty clicks or vanity SEO metrics.

Our award-winning eCommerce work targets the users you want to influence and meets them at the right moments. We also support your teams to strengthen the path from the first visit through to purchase, so you can grow your sales and increase your revenue.

Our eCommerce SEO Services

Our SEO agency provides tailored eCommerce services that raise the visibility of your products in traditional search and in AI-driven results. We help customers find what they want with ease and support a smooth shopping experience that guides them from discovery to purchase.

Salesforce Commerce Cloud SEO
Salesforce Commerce Cloud SEO

Founded by Stephan Schambach in 2004, when it was known as Demandware, Salesforce Commerce Cloud (SFCC) is an excellent platform for organic search visibility when developed and optimised correctly, and it is especially popular with big brands searching for an international eCommerce platform. What is SEO for Salesforce Commerce Cloud? Ultimately, the principles of SEO stay […]

Salesforce Commerce Cloud SEO
Shopify SEO
Shopify SEO

Shopify is a leading eCommerce company and has more than 600,000 merchants to its name, with a merchandise volume exceeding $55 billion. Basic Shopify can be purchased from just $29/mo.

Shopify SEO
WooCommerce SEO
WooCommerce SEO

Lauded as the world’s most customisable eCommerce platform, WooCommerce is used by a wide variety of well-known brands including Orange Amplification, Dancys, Royal Berkshire, and Volume.

WooCommerce SEO
Magento 2 SEO
Magento 2 SEO

Magento 2 is one of the leading ecommerce frameworks in the world and is used by the likes of Coca-Cola, Burger King, and Oliver Sweeney. The platform is scalable, robust, and incredibly powerful out of the box and comes with an active community that offers a great wealth of extensions for greater functionality and improvement. […]

Magento 2 SEO
Oracle ATG Commerce SEO Services
Oracle ATG Commerce SEO Services

The ATG platform is a multi-layered eCommerce framework for building and supporting websites, specifically within the eCommerce sector. The platform runs on one of three application servers: Oracle WebLogic, JBoss, or IBM WebSphere. Oracle ATG Commerce strengths One of the many benefits of the ATG platform is that it is highly flexible, giving site owners […]

Oracle ATG Commerce SEO Services
Magento SEO (Version 1)
Magento SEO (Version 1)

It is intended to be used as an application for someone who isn’t a developer, or someone who may not have a lot of technical knowledge. Magento 1 strengths Widely regarded as one of the most versatile platforms available, it is self-hosted and is championed for its large developer community – meaning that technical support […]

Magento SEO (Version 1)
IBM WebSphere SEO
IBM WebSphere SEO

IBM WebSphere strengths Integration and flexibility are two major draw factors of IBM WebSphere, thanks to its ability to handle multiple sites (including microsites), easy social media integration, and built-in responsive mobile store. It has also been noted for its good on-page technical SEO markup, marketing, and personalisation tools, allowing targeted offers and customised promotions. […]

IBM WebSphere SEO
Hybris SEO Consultancy
Hybris SEO Consultancy

Why choose SAP Hybris eCommerce? SAP Hybris is specifically designed for B2B and B2C eCommerce. The platform includes out-of-the-box features like a product catalogue, search and navigation, promotions, order management, and other elements used to make sales online. The highly customisable architecture also readily integrates with ERP, fulfilment, and payment systems. Order management and omnichannel […]

Hybris SEO Consultancy
Adobe Commerce

Adobe Commerce is a flexible and scalable platform used by leading eCommerce brands. It supports personalised B2B and B2C experiences across multiple stores and connects smoothly with internal systems. Its open source roots and strong features make it a reliable choice for complex commerce needs.

eCommerce Content (Product Led Content)

We create clear and helpful content to support your product range and improve visibility. This includes optimised product pages, strong category content, and buying guides that help shoppers understand what to choose. The aim is to make your products easier to find and easier to buy.

Product Category Page Optimisation

Strong category pages help customers browse with ease and support higher visibility in traditional search and AI results. Clear headings, helpful summaries, and well-organised products guide users to the right items and improve overall performance across your store.

Technical SEO for eCommerce

Technical SEO is a key part of improving how search engines crawl and index your store. Our directors bring more than twenty years of experience to each audit and guide your developers to deliver changes smoothly. We work closely with Dev & IT teams to keep tasks in sprint and support gains in eCommerce performance.

Editorial Content and Campaigns

Strong editorial content builds trust and helps your brand meet the needs of your ideal customer profiles. We review your existing work, improve its search value, and guide you on topics shaped by demand and seasonal trends. We also plan evergreen pieces to keep driving visibility and support long-term growth.

Google Merchant Center

Google Merchant Center helps your products appear in shopping results and reach customers who are ready to buy. We set up and optimise your feeds so your items are accurate, visible, and aligned with search demand. This supports stronger performance across both paid and organic product listings.

Agentic Commerce Protocol

The Agentic Commerce Protocol helps brands prepare their product data for AI-driven shopping experiences. It improves how your items are understood, matched, and surfaced across AI systems so customers can discover the right products with less friction. This supports stronger visibility and smoother buying journeys.

AI Commerce

AI Commerce helps your products surface in smarter shopping journeys across search, assistants, and new AI-driven results. Clear data, structured content, and strong product information make it easier for large language models (LLMs) and AI systems to understand your range and match it to customer needs. This supports higher visibility and smoother paths to purchase.

Digital PR for eCommerce

Strong digital PR helps your brand earn attention that builds trust and supports search performance. We work with your PR teams to shape campaigns that interest editors and align with your wider goals. Our content and outreach specialists speak with editors, influencers, and journalists every day to grow your online profile.

eCommerce Programmatic SEO

Large product catalogues need a smart mix of automation and targeted work. Programmatic SEO helps you optimise your full range at scale, then adds detailed category and product level improvements on top. This approach supports broad visibility while still giving key products the attention they need to perform.

Guides & Tips

  • Handling out of stock product pages on ecommerce websites – top tips

    Read more.

  • Why retailers should take digital transformation seriously

    Read more.

  • Image optimisation — a quick guide to best practice

    Read more.

Client Reviews

  • Onyx Ahmad
    VP of Business Development, International Filter Products Inc.

    We have been extremely impressed with SALT’s work, professionalism, and data-driven approach. What stands out the most is not just the reporting itself, but the depth of insight behind the data and how clearly it is translated into actionable business understanding.

    Their reports provide far more than numbers — they deliver meaningful analysis of traffic sources, organic growth, branded vs. non-branded performance, conversion behavior, user devices, landing page performance, and search trends. The level of visibility they provide gives us confidence in our digital strategy and helps us better understand how our customers are finding and interacting with our business.

    We especially appreciate SALT’s strong use of analytics, trend analysis, and performance benchmarking. Seeing clear growth in organic performance, user behavior patterns, and conversion insights has reinforced the value of a truly data-driven marketing strategy.

    SALT has demonstrated a strong command of SEO analytics, transparent communication, and an impressive ability to turn complex data into understandable, strategic insight. We highly value their partnership and would confidently recommend their team to organizations looking for a sophisticated, insight-focused digital marketing agency.

  • Luke Giles
    Digital Content & SEO Manager, Jewson

    Since partnering with SALT during the launch of our e-commerce platform, they’ve been a valuable partner to Jewson and STARK UK, helping us lay a strong technical SEO foundation that continues to support the business today. 

    They have consistently brought a high level of strategic SEO expertise to the table, helping us adapt to changing market conditions while staying focused on the areas that matter commercially.

    Their understanding of the realities of our business has meant recommendations have remained practical, while the work delivered has helped us maintain visibility, strengthen key categories, and drive measurable improvements in organic performance. 

  • Anastasia Pavlova
    SEO Specialist, JetBrains

    Working with SALT helped us approach SEO in a much more strategic and data-driven way. From identifying high-impact keyword opportunities to shaping content that performs well in traditional and AI search, their team consistently brought both strong SEO expertise and a deep understanding of developer audiences.

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