+1 (781) 205-1150 00:00 (GMT)

Struggling to stay visible on search?
Grab our expert SEO white papers – Built for today’s AI-first landscape.

Home > Expertise > International SEO

International SEO Consultancy

Expand and elevate your global presence with support from international SEO specialists. SALT delivers a wide range of services to help your brand grow in new markets, including content tailored to local needs, technical analysis that removes barriers to visibility, and holistic strategies that bring all channels together.

Want to talk to someone about a kick-ass international campaign?
Get in touch about International SEO

Get discovered globally with an experienced international SEO agency

For brands working across international markets, strong search visibility in each target country is essential. Our international SEO team helps you build a clear and competitive presence worldwide, whether you are already established or entering new markets. We guide you on the steps needed to grow sustainably and reach the customers who are most important to your success.

International SEO can take time to show clear results, and many brands invest heavily before seeing any return. There’s nothing more frustrating than having rising traffic without a corresponding increase in revenue. A data-informed approach helps solve this dilemma by focusing on the search terms and opportunities most likely to drive sales. You see meaningful gains sooner and achieve a stronger return on your investment.

Our approach to international SEO

SALT’s in-house international SEO consultants have deep experience in building strategies that deliver lasting results across multiple regions. We understand the challenges of ranking in different markets and how competitiveness can vary from one country to another.

We create a bespoke plan to ensure your brand appears in all the regions you’re targeting for growth. Our team is composed of seasoned SEOs, content specialists, and translation partners to make sure every page is accurate and relevant for local audiences.

Testing is central to our method. We experiment before recommending changes and only move forward with updates that show a clear positive impact on your performance and revenue.

International SEO consulting and ongoing support

We provide technical and strategic guidance for multi-region websites so your global setup stays consistent and effective. Our team also aligns your SEO approach with paid activity, digital PR, and content plans to ensure all channels support the same goals and drive stronger results across every market.

International SEO Services

Our consultants have supported companies across the world to grow their international organic footprint. We offer a wide range of international SEO services designed to improve your visibility in global search engines and help your brand to compete in every market you target.

Baidu SEO Services
Baidu SEO Services

Baidu is quite possibly one of the most unique search engines in the world. Find out how international SEO company, SALT.agency, can help you succeed in the biggest digital market in the world.

Baidu SEO Services
APAC SEO Services
APAC SEO Services

APAC orientated SEO explained Optimising websites for the APAC area is important for businesses that wish to target and offer goods and services to important markets.

APAC SEO Services
Xiaohongshu SEO

Xiaohongshu is a key platform for product discovery in China, where users rely on community-driven content to guide purchase choices. SALT helps brands optimise their presence through clear content, trusted signals, and strategies shaped for local behaviour, so your products can be found and recommended more often.

Shenma SEO

Shenma is a mobile-first search engine widely used across China and closely linked to eCommerce behaviour. SALT helps brands strengthen their presence on Shenma through mobile-friendly content, clear product information, and optimisation designed for fast-moving shopping journeys. The result is that your items are easier to find and buy.

Coc Coc SEO

Coc Coc is a major search engine in Vietnam with its own ranking signals and user habits. SALT helps brands build visibility by shaping content, technical setup, and product information for local demand. This supports a stronger reach in a fast-growing digital market and better access to Vietnamese consumers.

If you’re looking to target the EMEA market, we can use our wealth of knowledge to devise a strategic plan that considers a myriad of technical and cultural requirements.

Naver SEO

Naver is South Korea’s leading search engine with its own ecosystem of services and ranking signals. SALT helps brands adapt to Naver’s unique search environment through tailored content, strong technical setup, and strategies shaped for local user behaviour so you can build visibility and trust in this competitive market.

China SEO

China’s search landscape is unique and fast-moving, with Baidu, Shenma, and other platforms guiding how users discover products and brands. SALT helps you adapt your content, technical setup, and product information to meet local expectations. This allows you to build visibility, deepen trust, and extend your reach in the world’s largest digital market.

Website Domain Restructuring

Our international SEO specialists help you plan how your global content fits within your current site structure. A clear and consistent setup is essential for local discoverability and stronger visibility in each market. SALT guides you toward the right domain approach so users and search engines can find the right version of your site with ease.

Localising International Pages

Your content must connect with local users and the search engines they use. SALT helps you refine international pages so they are easy to find, fully optimised, and shaped for local expectations. This ensures your message feels natural to each market and supports stronger performance across regions.

Launching into New Markets

SALT helps you identify the right local search engines, develop the best approach for each region, and build a strategy to support measurable growth. Our team guides you through every step so you can enter new territories with confidence and achieve long-term success overseas.

International SEO Competitor Analysis

We review the strengths and weaknesses of competing brands in each market so you can see who is winning and why. This includes visibility, content, technical setup, and local search behaviour. The resulting insights help shape a strategy to give you a clear path to outperform competitors in every region.

International Digital PR

We help your brand earn trusted coverage across global markets through stories that resonate with local audiences. Our team builds relationships with regional publishers and influencers to increase visibility, deepen authority, and support your international SEO goals.

International SEO Audits

We conduct detailed technical reviews of your global setup, including hreflang, domain structure, and duplicate content issues. This helps ensure search engines understand each market version clearly and can serve the right pages to the right users.

SEO Strategy by Market

We build tailored strategies for regions such as APAC, Europe, and North America, shaped around local behaviour, search engines, and competition. SALT ensures your brand targets each market effectively and reaches the audiences that matter most.

Guides & Tips

  • Advanced HREFLANG: Multilingual & International SEO for locales and regions in a single country

    When implementing HREFLANG, and optimising your website correctly for international SEO, it’s important that you use the correct ISO country and language codes, as well as regional variants.
    View Guide

  • International SEO: what you need to know about global search engines

    Let’s say that you’ve identified the market(s) that you’re looking to expand into and have laid the technical foundations to do so. Now it’s time to really hone in and understand that market from the perspective of search engines.
    View Guide

  • The Ultimate Guide To Yandex Algorithms

    When embarking on an international SEO campaign in Russia (and some countries in the Middle East and Eastern Europe), it’s impossible to look past one of Google’s biggest competitors, Yandex. Yandex was founded in the year 1997 as Yandex Search, by CompTek.
    View Guide

Client Reviews

  • Jake
    Customer, Reviews.co.uk

    The team at SALT.agency were great to work with. I had a project in rebuilding a brand after a relatively damaging corporate crisis. Dan and the team were fantastic resources in their SEO expertise in building a strategy as well as the technical details related to migration to a new website as part of a larger branding effort. I cannot recommend this team highly enough!

  • Anonymous
    Customer, Reviews.co.uk

    We chose to work with SALT to enable a smooth international website migration. With the goal in mind to mitigate ranking and organic search traffic loss, the team at SALT carefully walked us through how to implement the necessary setup and monitored our performance throughout the process. The results were great and now we’re in a strong position to move into new markets and excel in our search goals!

  • Anonymous
    Customer, Reviews.co.uk

    SALT has been a great agency to work with for our SEO efforts. They’ve been very helpful in ensuring we increase our efforts, find the best opportunities, and optimise our website and content in the most efficient manner. I highly recommend them to anyone looking for an agency that will always have your back and help you towards your growth goals.

View all reviews

Recent Posts

Send us a Brief

Alternatively call us on +44 (0) 20 8050 7258 or email [email protected]