Technical SEO

URL parameters are a useful way to pass information directly in a hyperlink or via the browser address bar. You’ll see them often on all kinds of websites, after a question mark in the page URL. Parameters can pass data to your analytics software, alter the appearance and content of the page, and achieve a […]

A .htaccess file is a way to change the configuration of an Apache Web Server to enable or disable the software’s features and functionality – including, crucially for SEO purposes, a way to directly manage your website redirects.By listing website redirects in .htaccess you can ensure that visitors are sent to the best place if […]

For a while now, I have been using custom extraction to perform routine technical SEO tasks. Some of the examples I have used it for, include finding keywords for internal linking opportunities, identifying the number of products within a category and identifying tags across a website. For this, my go-to method is typically using XPath […]

As a transportation, freight forwarding, or logistics company, you are probably no stranger to various abbreviations such as FOB, CIF, or DAT. However, SEO may not yet be in your vocabulary, but it should be. Search engine optimisation or SEO is the complex of activities targeting your business’s growth in the search engine result pages. […]

Firstly, what is a potato head page? A potato head page is a common occurrence on Salesforce Commerce Cloud websites and occurs when a product is removed from the catalog, but the PDP still loads and returns a 200 (minus the page content). Therefore, like a potato head, the page is similar to a head […]

Back in May of this year, Google announced and introduced three metrics that it confirmed would be measured and reported in Google Search Console. For a long time, Google has put an emphasis on web speed. So much so that it confirmed that page speed is a ranking factor on mobile. And since then, has […]

If you’re running Apache, you have a .htaccess file. The .htaccess file, if maintained correctly, can be a considerable asset for any technical SEO, given that it can do many things ranging from improving TTFB, handling redirects, and setting page canonicals for non-HTML documents. When handling redirects, a lot of enterprise and older businesses that […]

Page load speed is an important metric for a whole range of different reasons. It affects how useful your website is for visitors, how long they stay on your site, and more recently Google have started to use it as a direct ranking factor in their search results. But there are different definitions of page […]

The Robots Exclusion Protocol, or REP, is a way to tell search engine robots – including Google’s web crawler, known as Googlebot – that you don’t want them to crawl or index certain parts of your website. It’s a useful way to protect sensitive data from showing up in the search results, and it’s commonly […]

Schema has long since been crawled by search engines and is now commonly viewed as a necessity for technical eCommerce SEO. Schema markup is pieces of code that assist search engines in understanding your website and can be big helpers in gaining featured snippets on Google SERPs. It is important to remember that schema will […]

Google has announced that page experience is going to be a ranking factor that they are going to be implementing next year. Now, we all knew that user experience is critical for users to stay happy when they’re on your web page and to make sure that they end up achieving the purpose that they […]

When it comes to search engine rankings, page speed is one of the most important and also most neglected factors. This is simply because even with the best content, if the user cannot load a page fast enough, they will simply leave. This will, in return, increase the percentage of short clicks based on the […]