Content is an integral part of any SEO campaign. Catch up on the latest news, advice, and guides from the content team here at SALT.agency.
What do the Guinness World Records and the Michelin guide have in common? They both started life as marketing ventures – some of the very first, and most successful examples of what we call today ‘content brands’. What is a content brand? A content brand is a content initiative that supports the main brand but […]
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As the calendar careens like an unmanned bobsled towards 2026 (it was July only a couple of weeks ago, right?), marketing has never been more challenging, more complex, more … let’s be honest … confusing. How can CMOs be expected to stay on top of every evolving trend across every conceivable channel in an industry that reinvents itself every 18 months? Yet, if the job descriptions on […]
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Plenty of SaaS companies position their services as user-friendly. These handy apps and platforms seek to empower users to get more done without any of the niche expertise, technical hurdles and other complexities that so often serve as barriers to entry. Anyone can build a website with WordPress.com. Anyone can be a bookkeeper with Xero. […]
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There’s just no getting away from the fact that content production is expensive; high-quality content even more so. Hence why you must balance strategy with efficiency. However, one classic way to undermine both strategy and efficiency is to have multiple marketing functions (content, SEO, digital PR, social media, etc.) creating their own content independently of each other for the same or similar target audiences. For example, the SEO team commissions or creates content intended to boost […]
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What if you had a way to move your marketing investment across the balance sheet, from a cost centre to a long-term asset? A strategic approach to content marketing can do that, but it requires more than a plan to publish marketing collateral. By taking a page out of the playbook for traditional media, CMOs […]
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Halloween is a time for scary stories that keep you awake at night. So, turn off the light and pass me the torch, as I tell you a tale as familiar as it is terrifying—a tale about the bogeyman under every content marketer’s bed: ROI. It’s the monthly reporting meeting. The applause for September’s sales […]
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It’s happening again. Marketers are losing their minds over the latest shiny thing. This time it’s the Artificial Intelligence edition. Remember when social media was going to revolutionise marketing? How it was going to put you in the PR driver’s seat and let you totally control your message? Content marketing was supposed to replace media. […]
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Do I have your attention? Good. I’d hate to bore you. There’s enough boring content out there already. I’m well aware how much else is constantly vying for your attention. We’re all busy. And it’s not like you have to read this article. The only way you’re going to get all the way to the […]
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Content writing has become a powerful driver for SaaS companies, and it’s no surprise why. When done right, it can massively impact SaaS business success, with some reporting 30% higher growth rates than those not using content marketing. From crafting compelling blog posts to producing data-backed reports, SaaS content writers are one of the best […]
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Long-tail keywords — often overlooked in favour of their broader counterparts — are the unsung heroes of B2B marketing strategies. These comprehensive, more specific phrases typically have lower search volumes but possess a hidden power: precision. They align seamlessly with the intricate needs and nuanced queries of B2B audiences, making them potent in targeting the […]
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We’ve all heard the advice to “write like you’re talking to a friend,” but does that apply when creating technical content for SaaS products? Chatting to our mates about A/B testing or development frameworks isn’t common, meaning technical content marketing requires a slightly different approach. It has to be intriguing for the average reader while […]
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They say imitation is the ultimate form of flattery — unfortunately, when writing online content, not properly crediting your “inspiration” could land you in hot water. Citing quotes, statistics, ideas, and other borrowed material helps you become a more ethical and thorough digital writer while boosting your credibility and content quality. And to have the […]
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