Structured data is a way for website owners to tell search engines like Google what the content on their website means. It adds context to content. The way we discover websites has gone through several changes over the years. To begin with, to visit a website, you just typed it into your address bar. Soon […]
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Falls in ranking can put you on panic stations, but don’t worry – here we look at how to diagnose your ranking drops. Once you know what’s gone wrong, you’re better placed to take the action you need to recover your rankings.It is important to understand that rankings can fluctuate for a lot of legitimate […]
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The SEO landscape is changing all the time as new websites launch, new pages are published, and old ones deleted.Google changes its ranking algorithms on a daily basis, so your position in the search results is always in a state of flux.But what happens if your rank drops suddenly and significantly? You may have fallen […]
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At the beginning of the year Google announced that it was going to start using page speed as a ranking factor for mobile searches (previously, page speed was only a ranking factor for desktop searches).
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One year on from the historic triggering of Article 50 by the United Kingdom on 29 March 2017, a quietly published ‘Notice to stakeholders’ was released in Brussels by the Directorate-General for Communications Networks, Content and Technology. The details of which will have serious consequences for UK businesses that have bought, and are using .eu domain […]
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After a long absence it seems that Google has returned to hammer home some new manual penalties for web spam over the last few weeks. As a technical SEO consultant that specialises in penalty removals, I’ve had numerous SMEs and well-known businesses knock on the door this month already, inquiring about supporting the removal of manual action penalties. […]
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For a long time now companies have been warned to switch their websites to HTTPS, with Google going as far as offering small ranking rewards for sites that have already done so. In an effort to ramp up site security, the tech company has now stated that from October 2017, Chrome (version 62, used by […]
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Thousands of people have been waiting for a very long time, (in some cases with bated breath) for Google Penguin to run again, and at last there is finally cause for celebration as Google have confirmed the update is now live via their Webmaster Central Blog. Previously, this algorithm ran separately from the main ongoing core […]
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Leeds, like many other cities across the world, is continually changing when it comes to what makes up its ‘high street’. In the past this process was quite slow, and shops would last for decades – however, that is no longer the case. In recent years, strong competition from the internet, combined with other commercial […]
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What a surprise to wake up today to the news that the UK public have decided we should leave the EU! I can honestly say that although I knew that it might be close-ish, I never thought it would end with a Leave… So while the rest of yesterday’s poll is already in the Google […]
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The following is specifically written for business owners, marketing managers/directors, and others who engage with SEO in some form or another, but who don’t actually do the work themselves. It could be that you have an internal SEO team, and/or external suppliers such as SEO companies, or consultants. Ignoring Google’s warnings could destroy your business’s […]
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Speaking at the Code Conference in California on Wednesday, Omid Kordestani, Google’s chief business officer, said that the search engine will be adding a ‘buy button’ in its search results. In what Kordestani described as an ‘imminent change’, it means that users will soon be able to buy products straight from the search results – […]
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