Structured data has quietly become one of the most influential elements of modern technical SEO, particularly for large ecommerce brands competing for position in increasingly crowded search engine results pages (SERPs). As search engines move further towards entity-based understanding and richer search experiences, the way your content is structured and interpreted matters just as much […]
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According to research carried out by KPMG, 76% of adults in the UK buy a takeaway meal at least once a week. With the pandemic restricting the operations of many restaurants, people sought to explore new ways of experiencing dining at home. The meal kit box craze has boomed to satisfy consumer needs. The average […]
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Strapi is an open-source next-gen headless Content Management System used to develop websites, mobile applications, and APIs. As a headless CMS, Strapi is a back-end-only web content management system acting as a content repository. Content is accessible via an API and displayed on any device. Strapi has been gaining popularity among developers and is the […]
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Recent socio-economic developments have negatively impacted a number of industries, especially those relying consumers having a significant amount of disposable income to afford small luxuries. One such industry is jewellery. We investigated six brands within the performance of the US jewellery eCommerce industry and how they coped with the recent turmoil caused by the COVID-19 […]
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What’s a canonical URL? A canonical URL is a way of publicly specifying your preferred version of a URL to prevent potential duplicate content issues, which may negatively impact your SEO performance. If your website has a piece of your content that can be accessed via various URLs, the implementation of a canonical allows you […]
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