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Author: Claire Hunter

  • Key considerations for product bundling in ecommerce

    What is product bundling? Product bundling is a retail strategy that involves selecting various items and offering them as one bundled product package. The most common examples of product bundling are generally gift sets and hampers, or any sets that contain related products. This can be used to either cross-sell or up-sell associated items to […]

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  • Industry analysis – meal subscription boxes (US)

    When it comes to dining in, recipe boxes have become the go-to for those wanting to enjoy the restaurant experience in their own home. The convenience of the meal delivery kit has fuelled major growth for this market, with many consumers now opting for this choice over traditional grocery delivery. The global meal kit delivery […]

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  • Expert tips for your ecommerce SEO strategy

    Whatever your sector or niche, the aim of every ecommerce brand is simple – to increase sales, conversions, and growth. Creating a great online shopping experience and building customer loyalty are the bedrock of this, but they’re not the only thing you need to consider. After all, what’s the use of a flawless, friction-free shopping […]

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