How Can We Help Fashion Brands?
SEO for fashion brands entails not only search engine result page ranking optimisation, but also helping brands build their identities in the digital space. Increased visibility and brand awareness will lead to increased sales, return on investment, and an abundance of customers.
Conquering Search Engine Result Pages in The Fashion Market
Although the eCommerce fashion industry operates similarly whether it is an haute couture or a high street brand, an individually tailored approach must be applied when producing an integrated SEO strategy.
Therefore at SALT.agency, our technical SEO team crafts a bespoke strategy for every fashion sector brand we support.
Our expert SEO consultant knowledge, experience, and inhouse tools will provide your fashion label with all it needs to achieve high performance in the competitive fashion market.
Our Fashion SEO Expertise
SEO is a complex process, and our team creates a roadmap to success for each fashion brand individually. Here are some of the activities we perform to help companies strive in the challenging and competitive fashion eCommerce market.
The first step towards an SEO optimised website is always auditing the existing version to pinpoint what is working well, what can be improved on, what must go, and what new features can be added to make the website high performing and competitive.
Our team is experienced with a wide variety of eCommerce platforms, from Salesforce Commerce Cloud, Magento, Shopify, Hybris, WordPress WooCommerce, to IBM WebSphere, Oracle ATG Commerce, and NetSuite SuiteCommerce.
Auditing competitor on-site and off-site activity is a great way to analyse their keyword, content, and third-party link strategy. With the gained knowledge, it is then possible to engineer a strategy and incorporate successful SEO tactics they are using in your own approach.
Safe website migration means that your SEO value will be preserved through the migration process, whether it be a change of the CMS platform or a new fashionable design for your brand.
With the help of the SALT.agency team, (we will ensure all required precautions are taken to minimise both ranking and traffic impact to your site during the migration period) your site will maintain its search engine ranking positions and traffic to your site won't be disturbed.
Your fashion website may already have a fantastic blog about the latest fashion trends and top picks from the last fashion week. However, it is pointless to invest time and energy in content production, if it is not fully utilised for search engine discovery.
Our content consultant team will ensure your content is not only engaging and reflects the quality and style of your products, but also optimised to rank in search engines and to drive traffic to your website.
As we all know, fashion changes with the seasons, and so does the search behavior of your potential customers. Therefore, it is important to keep up to date with the everchanging fashion SEO trends.
The team at SALT.agency were great to work with. I had a project in rebuilding a brand after a relatively damaging corporate crisis. Dan and the team were fantastic resources in their SEO expertise in building a strategy as well as the technical details related to migration to a new website as part of a larger branding effort. I cannot recommend this team highly enough!
We chose to work with SALT to enable a smooth international website migration. With the goal in mind to mitigate ranking and organic search traffic loss, the team at SALT carefully walked us through how to implement the necessary setup and monitored our performance throughout the process. The results were great and now we’re in a strong position to move into new markets and excel in our search goals!
SALT has been a great agency to work with for our SEO efforts. They’ve been very helpful in ensuring we increase our efforts, find the best opportunities, and optimise our website and content in the most efficient manner. I highly recommend them to anyone looking for an agency that will always have your back and help you towards your growth goals.