How Can We Help Fashion Brands?
SEO for fashion brands entails not only search engine result page ranking optimisation, but also helping brands build their identities in the digital space. Increased visibility and brand awareness will lead to increased sales, return on investment, and an abundance of customers.
Conquering Search Engine Result Pages in The Fashion Market
Although the eCommerce fashion industry operates similarly whether it is an haute couture or a high street brand, an individually tailored approach must be applied when producing an integrated SEO strategy.
Therefore at SALT.agency, our technical SEO team crafts a bespoke strategy for every fashion sector brand we support.
Our expert SEO consultant knowledge, experience, and inhouse tools will provide your fashion label with all it needs to achieve high performance in the competitive fashion market.
Our Fashion SEO Expertise
SEO is a complex process, and our team creates a roadmap to success for each fashion brand individually. Here are some of the activities we perform to help companies strive in the challenging and competitive fashion eCommerce market.
The first step towards an SEO optimised website is always auditing the existing version to pinpoint what is working well, what can be improved on, what must go, and what new features can be added to make the website high performing and competitive.
Our team is experienced with a wide variety of eCommerce platforms, from Salesforce Commerce Cloud, Magento, Shopify, Hybris, WordPress WooCommerce, to IBM WebSphere, Oracle ATG Commerce, and NetSuite SuiteCommerce.
Auditing competitor on-site and off-site activity is a great way to analyse their keyword, content, and third-party link strategy. With the gained knowledge, it is then possible to engineer a strategy and incorporate successful SEO tactics they are using in your own approach.
Safe website migration means that your SEO value will be preserved through the migration process, whether it be a change of the CMS platform or a new fashionable design for your brand.
With the help of the SALT.agency team, (we will ensure all required precautions are taken to minimise both ranking and traffic impact to your site during the migration period) your site will maintain its search engine ranking positions and traffic to your site won't be disturbed.
Your fashion website may already have a fantastic blog about the latest fashion trends and top picks from the last fashion week. However, it is pointless to invest time and energy in content production, if it is not fully utilised for search engine discovery.
Our content consultant team will ensure your content is not only engaging and reflects the quality and style of your products, but also optimised to rank in search engines and to drive traffic to your website.
As we all know, fashion changes with the seasons, and so does the search behavior of your potential customers. Therefore, it is important to keep up to date with the everchanging fashion SEO trends.
We’re entering into our 3rd year of partnership with SALT during which time they have provided us with invaluable support which commonly extends far beyond their obligations.
This is a team so driven by their passion for SEO that they do not hesitate to go the extra mile time and time again. As we enter a new phase in the development of our website we only see more involvement for SALT in helping us achieve our goals.
Working with Reza and the SALT team was a game changer for us. From a business perspective, our website inbounds more than doubled over a period of 6 months with relevant, highly targeted traffic. Reza and the team took the time to understand our very niche, technical space to give us specific direction on web content, and the results speak for themselves. I’d recommend SALT to anyone looking for a real partner when it comes to SEO engagement – not to mention that the team is genuinely a pleasure to work with. I look forward to a continued partnership with Reza and the SALT team as long as I have SEO needs (which I’d imagine will be for a very long time).
SALT’s dedication to our projects and their technical know-how were superb.
They really went the extra mile and took the time to understand our business, never applying one-size-fits-all solutions. They have added concrete and measurable value to our business.
They are professional, confident, insightful, and keeps up-to-date with Google algorithm changes. Most importantly, they are a pleasure to work with! Looking forward to collaborating with them again in the future.