Google

Sites taking advantage of Google Merchant Center (GMC) to promote products have recently noticed odd changes concerning the srsltid parameter appearing in reporting data. These changes have been noticed when comparing Google Analytics 4 (GA4) session data with Google Search Console (GSC) click data. Subsequently, traffic has been incorrectly attributed in analytics, leading to misleading […]

Web Vitals are metrics created by Google to measure page performance in a standardised way. Google analyses real user data from the Chrome User Experience Report (CrUX) and compares the real experience of these users to see where they fall within the Web Vitals metrics. The Core Web Vitals are then used by Google as […]

Google My Business (GMB) is a free tool launched in 2014 to help local search performance for companies of any size. It signaled a move away from sponsored listings and directories with more autonomy and creativity passed to businesses to market themselves locally. By simply providing your address, trading hours, and phone number, you can […]

At the end of August 2019, patent 10,394,684, submitted by Google, was granted. The patent explains the ways Google determines user habits based on learnings about their past activity and the frequency of these activities. This method and its findings could be used and incorporated in search, for example, to suggest queries. What user data […]

Recent revelations have shown that the United States Government is looking into regulating Google search results in response to publicly tweeted claims from Donald Trump.

It has been announced on the Google Security Blog that Chrome will mark all HTTP sites as “not secure” from July, with the change debuting on Chrome 68. For many years now the search engine has been ushering webmasters towards HTTPS encryption, including in early 2017, when it began marking HTTP pages as “Not Secure” […]

For a long time now companies have been warned to switch their websites to HTTPS, with Google going as far as offering small ranking rewards for sites that have already done so. In an effort to ramp up site security, the tech company has now stated that from October 2017, Chrome (version 62, used by […]

Google has released Project Owl and it is suddenly not such a hoot online for fake news anymore! Project Owl is fighting against problematic searches that plague our queries. With more websites offering a jaded view of the world through people’s opinions rather than fact it is becoming increasingly important to stop these offensive topics […]

Artificial intelligence isn’t a new concept, spam filters have been using it for years (in the form of ANI – Artificial Narrow Intelligence) to protect our inboxes and it has been used in films since the 1920s to captivate and astound audiences. This is what Google’s RankBrain is, a form of artificial intelligence. While the […]

Google introduced the answer box as a results page feature to provide users with value, removing the need for them to click on search results. At SMX West 2016 Paul Haahr talked about how Google is trying to think mobile first, and how users want information fast – especially when they have poor connectivity to the […]