News

As SEOs, we’ve become acquainted with the countless Google updates for content, with E-A-T, Penguin, and RankBrain among others making a huge impact on SERPs.  Baidu, on the other hand, can be daunting for SEOs optimizing for China due to having a completely different ecosystem to Google. Ziyuan (meaning ‘resource’) is Baidu’s official content hub […]

Salesforce Lightning Experience (LEX) has developed somewhat of a bad reputation in the community for poor page speed load times and general load efficiency. It’s true, in a direct comparison to Classic, Lightning Experience is more cumbersome and adds unwanted milliseconds to load times. Lightning Experience itself can bring a number of benefits to storefronts, […]

Publishing regular new content is a hallmark of on-site SEO campaigns, but a joined-up strategy should not ignore the benefits of updating old content for SEO as well. Old content has several advantages when it comes to optimising your search engine performance: It’s there – there’s no need to create it from scratch. You can […]

Website migrations can be extremely varied activities; they can be completely different each time and are often paramount to an SEO campaign. There are a few things that do not ever change with migrations, and one of the most important factors with any migration is the redirects. Redirects can make or break a migration. By […]

Many tech firms are in the dark about a potential and unique risk to their business. In this article, I’ll explain the history of the sparsely populated island that .io belongs to, and why it could have serious implications for tech firms across the world. Where does .io come from? The British Indian Ocean Territory […]

Before we tackle the relationship between PPC and SEO, let’s introduce both concepts. Search Engine Optimisation (SEO) encompasses the technologies, techniques, processes and tactics used to achieve the highest organic rankings in search engine results pages (SERPs) — leading to increased chances of higher website traffic and business success. PPC stands for Pay Per Click, […]

Your work life and home life should not be mutually exclusive, however, they are all too often seen as such — after all, it’s no secret that, in some sectors, leaving work on time to get a glimpse of your kids’ faces before bedtime is frowned upon.

One year on from the historic triggering of Article 50 by the United Kingdom on 29 March 2017, a quietly published ‘Notice to stakeholders’ was released in Brussels by the Directorate-General for Communications Networks, Content and Technology. The details of which will have serious consequences for UK businesses that have bought, and are using .eu domain […]

SALT.agency is proud to announce that it has transcended international boundaries by creating a base in Boston, Massachusetts, and is now in a working collaboration with US PR agency, Hollywood Agency. After searching for a US hub over the past two years to cater to substantial international demand, we were able to confirm our stake […]

This festive season, SALT.agency has chosen to raise money for two important national charities – the Alzheimer’s Society and Alzheimer’s Research UK. Our goal is to raise a minimum of £1,000 by mid-January, which we will then split equally between the two charities. We are asking for donations for the opportunity to watch our resident Santa have his large beard removed on December 15 […]

The Cyber Security Europe Conference is now just days away. Sponsored in part by SALT.agency, the conference, which is now in its third year, will be focussing on General Data Protection Regulation (GDPR). Taking place at Salem Chapel Auditorium on 13 October, there are a range of security talks taking place on the subject of […]

Preparing for Christmas is important, especially for businesses who find most of their income sourced from just a few short weeks. The paper discusses the luxury hamper market, alongside alcohol delivery services, both on a local and national scale. It is also a must read for any company looking to make the most of Christmas […]