In the competitive travel industry, organic traffic through SEO is a crucial driver of current and potential visitors for most travel businesses. With the industry’s value at approximately $9.5 trillion in 2023, it’s attracted the attention of major tech leaders like Google and Meta. These companies aim to capture a larger share of this profitable […]
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If you’re like me, you know that a well-structured website is a search engine’s best mate. Schema markup can give your site the extra lift to ensure search engines comprehend your content and improve your internal linking strategy. So, let’s dive into this comprehensive guide on schema markup, unleash our inner geek, and learn how […]
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The core of this post has been written by our Guest writers, Hamid Eslami and Mohammad Hossein Rouhani. Hamid is a lead front-end engineer and Mohammad is a lead SEO. Single-page applications (SPA’s) are great, but their various complexities can sometimes cause problems. If not set up correctly, Google Analytics (GA) can mix up paid […]
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In this article, we’ll take you through our favourite tips, tricks and best practices for making your Gatsby sites as search engine friendly as possible. Overview If you’re already familiar with Gatsby, static site generators and JAMstack, feel free to skip ahead to the next section. If you’re new to these latest trends in web […]
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Christmas has always been a time for giving and, this Christmas, giving is more important than ever due to the wake of COVID-19 — the virus which has had a detrimental affect on so many lives and businesses around the world. Like many sectors, the not-for-profit sector has suffered great losses this year due to […]
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Every now and then, consultancy firms face challenges that are abnormal and create new solutions. We faced that last year, to classify over a quarter of a million articles with a very limited budget. Our target was that if we can classify over 80% of them automatically with a 90% accuracy, then we can do […]
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TL;DR (Too long; didn’t read) Netlify is not WordPress or a CMS; it is a static hosting platform behind a powerful ADN If you are looking for Netlify CMS, that’s a totally different thing! It runs fast because everything is cached. It works with Headless CMSs and its own CMS. Edge SEO works like a […]
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When it comes to search engine rankings, page speed is one of the most important and also most neglected factors. This is simply because even with the best content, if the user cannot load a page fast enough, they will simply leave. This will, in return, increase the percentage of short clicks based on the […]
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In the wake of recent events, Google has introduced new Event Schema properties to help local businesses and events companies maintain good communications (and user experiences) with their potential user base. The new eventStatus property allows website (and event) owners to communicate whether or not an event has been cancelled, postponed, or rescheduled for a […]
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The internet is, by nature, an interactive medium. Although you may want to read the writing and look at pictures on the page, you want a way to interact with it – whether that’s to click on a hyperlink, play a video or fill in a contact form.However, it takes a certain amount of time […]
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Website accessibility is first and foremost about making sure visitors with specific accessibility requirements can ‘view’ your website, whether that means visually or using a screen reader to read the page aloud. In principle, accessibility is an issue that affects human visitors to your site. The search robots typically ‘fetch’ your pages as if they […]
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It stands to reason that page speed is an important element in good website design. Pages that load faster become interactive faster, and that means your visitors face less of a delay in becoming paying customers.Slower loading pages suffer higher abandonment and bounce rates, as some visitors will simply give up if the page doesn’t […]
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