Long-tail keywords — often overlooked in favour of their broader counterparts — are the unsung heroes of B2B marketing strategies. These comprehensive, more specific phrases typically have lower search volumes but possess a hidden power: precision. They align seamlessly with the intricate needs and nuanced queries of B2B audiences, making them potent in targeting the […]
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The creation of bottom-of-the-funnel (BOFU) content is vital to any funnel content marketing strategy for closing sales and boosting conversion rates. As prospects navigate the bottom of your marketing funnel, they are likely exploring the final stages of your competitors’ funnels, too. Your BOFU content must address lingering concerns and instil confidence in your brand […]
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A steady stream of fresh, engaging, and helpful content on a website isn’t just desirable for users and search engines — it’s long been essential for successful, sustainable organic search growth campaigns. As websites grow, existing content can become neglected, increasingly outdated, and inaccurate as time passes. Content frequently gets left as an afterthought regardless […]
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We are delighted to share that Vicky Mills has joined our growing team as a technical SEO consultant. Vicky has worked in SEO since she left university and joins us from her previous role at Blue Array. Vicky hadn’t heard of SEO before applying for her first job in the industry two and a half […]
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We are pleased to announce that we recently hired Stephen Robb, who has joined our growing team as a data analyst. Prior to joining the SALT.agency team, Stephen worked as a project analyst for five years at Morrisons. Before his time at Morrisons, Stephen worked for Direct Line for 13 years in various roles — […]
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We are pleased to share that Keira Davidson recently joined the SALT.agency team as a senior SEO executive. Keira previously worked as an SEO executive for two years and joins us from Click Consult, based in Hooton. Before she began her SEO career, Keira competed in canoe slalom, through which she represented Ireland at international […]
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We are pleased to share that we have been shortlisted for two awards at this year’s Northern Marketing Awards. The Northern Marketing Awards is an annual event, created to celebrate excellence and creativity within the marketing industry in the North of England. SALT.agency has been shortlisted for the following two awards: Best B2B Campaign: SALT.agency […]
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We are pleased to announce that we recently welcomed Barbara Klonowska to the team as an SEO executive. Barbara was already familiar with the SALT brand after reading SEO resources online — such as Dan Taylor’s regular posts on Search Engine Journal — and when she spotted our SEO executive vacancy which provides full training for […]
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We are pleased to share that we have hired Josh Wootton as an SEO executive, based at our Leeds HQ. Josh has recently completed his Master of International Business degree at Leeds Trinity University, following his first-class Bachelor’s degree in Business and Management. Josh studied at Leeds Trinity University alongside our content executive, Natalya, who […]
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At SALT.agency, we love to support the right candidates in kick-starting their SEO careers. With that in mind, we recently invited applications for an entry-level SEO executive position, and that led to one of our most recent hires. We are pleased to announce that we have hired Megan Fairgray, who we will train and support […]
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SALT.agency has unveiled its new international headquarters, located in Horsforth, West Yorkshire. Positioned outside Leeds city centre, the new premises boast a calm, semi-rural environment with an abundance of natural woodland surroundings. Designed to facilitate an expanding team and a growing number of clients, the new headquarters allows for greater collaboration and innovation under one […]
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We are delighted to introduce our newest SALT.agency team member: James Deverick. James has joined the team as a senior SEO consultant, having worked in search for almost 10 years in a wide variety of roles in Asia. James’s experience of APAC SEO will bolster SALT.agency’s existing international SEO team, which prides itself on technical […]
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