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Author: Chris Rothwell

  • Forecasting SEO Growth

    SEO is not an exact science, and neither is SEO forecasting. It is a complex task that you can approach from various angles and encompasses a range of factors. What is SEO forecasting? SEO forecasting uses historical SEO data to predict future rankings, search traffic, and optimisation outcomes. This data may include metrics such as […]

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  • How does blogging benefit your business?

    Blogging is a valuable content marketing strategy that uses high-quality content to promote a business, boost brand credibility, and engage customers. It also plays a crucial role in SEO, helping businesses rank higher in search engine result pages (SERPs) and attract organic traffic. Companies can enhance online visibility by publishing relevant, optimised content, to improve […]

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  • How SEO Increases Brand Awareness

    Brand awareness is one of the stalwarts of marketing. Long before digital marketing became a thing, a Coke bottle was a symbol for a dark-coloured soda drink the world fell in love with. No clever copy needed – even an empty bottle on a rubbish heap would do the trick. That’s brand awareness. SEO is […]

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