Author: Chris Rothwell

  • What is SEO management?

    SEO management involves devising and implementing strategies to improve organic performance and traffic within search engine results pages (SERPs). Organic traffic drives 40% of revenue and achieving one of the top spots for relevant keywords is a high-stakes competition. The multifaceted SEO process requires top-notch management involving audience research, competitor analysis, website optimisation, KPI focus, […]

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  • How does blogging benefit your business?

    Blogging is a valuable content marketing strategy that uses high-quality content to promote a business, boost brand credibility, and engage customers. It also plays a crucial role in SEO, helping businesses rank higher in search engine result pages (SERPs) and attract organic traffic. Companies can enhance online visibility by publishing relevant, optimised content, to improve […]

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  • How SEO Increases Brand Awareness

    Brand awareness is one of the stalwarts of marketing. Long before digital marketing became a thing, a Coke bottle was a symbol for a dark-coloured soda drink the world fell in love with. No clever copy needed – even an empty bottle on a rubbish heap would do the trick. That’s brand awareness. SEO is […]

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  • Sales as an objective of your SEO strategy

    Many businesses focus solely on driving traffic through SEO. While earning traffic is essential, it’s not the ultimate goal. Instead, aligning your SEO strategy with your sales objectives will result in consistent commercial growth. Here, I’ll explore how developing a sales-focused SEO strategy can lead to higher conversions, improved customer engagement, and long-term success. Tailoring […]

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