SALT, a leading SEO agency, is proud to announce that its campaign for Swaledale Butchers won silver at the European Search Awards in the Best Use of Search for Retail & Ecommerce. Our commitment to addressing customer challenges over following industry trends has been instrumental in securing this recognition. 

The European Search Awards recognise and honour the ingenuity, creativity, strategy and technical innovation behind the marketing campaigns that are setting standards within digital marketing across Europe.  

Our win was based on our work for Swaledale Butchers – a premium butcher supplying restaurant-grade meat cuts from small farms in Yorkshire – that wanted to start to sell direct to consumer.

In 2020, Swaledale commissioned SALT.agency to enhance organic brand visibility and increase average order value (AOV). Disrupting this space meant creating enough differentiation to the market for Google to warrant inclusion amongst national retailers. The campaign increased AOV 44% year on year and reduced paid media spend by 90%. 

Speaking about the awards, co-founder Reza Moaiandin said:

SALT has served as a partner to our clients for over 10 years to support the growth of high-value products. This award is testament to our commitment to solving the specific challenges our customers face and was a team effort across our organisation.