Defining Organic Campaigns

Before the commencement of any SEO activity focused around growth, it is pivotal to understand what successful growth looks like, the roadmap required to achieve this success and, more importantly, how key milestones adjust the SEO activity being undertaken.

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With years of experience in driving both technical excellence and campaign growth we understand that every website is unique in its required SEO activity focus.

From this understanding, we have been able to identify the key components that make up each successful element of an organic campaign. We have combined these learnings into strategy-based growth frameworks.

These frameworks enable us to efficiently gain an in-depth understanding of the well-performing areas, the underperforming areas, and the missed opportunity areas of a site.

From this, we can then formulate the bespoke activities required to successfully drive the growth element of any SEO campaign’s KPIs.

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Initial Project Scoping Meeting

To define the best organic growth strategy, it must first be established what success looks like and also what this success looks like over time.

Our approach focuses on identifying key milestones throughout our campaign and, in addition, what hitting each key milestone looks like in terms of our organic activity — as well as how this moves us into the next phase of growth.

Ecommerce Strategy Planning

When planning any ecommerce growth campaign, one key aspect that is covered during the scoping meeting is understanding what currently drives commercial value and how this can be further grown through the organic channel.

By discussing which areas of a site currently provide the core monetary value, we are then able to work backwards and understand how these areas are being found and also how they are not being found — hence where our initial short-term opportunity lies.

Our internally developed frameworks allow us to use real-time data to make not just real-time data-led decisions but ones that are directly linked to commercial value.

The end result of this is a growth campaign that evolves on a monthly and continual basis, ensuring all SEO activity centres around maximising monetary impact.

Lead Generation Strategy Planning

When planning lead generation campaigns, we use our initial meeting to fully understand the current audience being targeted, as well as the core areas that are driving qualified traffic to the site.

From this information, we are then able to interpret how qualified users are finding the site on a keyword level and, more importantly, filter this into multiple types of conversion funnel.

This may be a user entering the site in a position to convert on an initial landing page — or a user at the very top of a conversion funnel, seeking a more information-orientated landing page.

It is vital to understand the type of users driving value and also how the SEO conversion funnel aligns with current keyword and customer journey strategies.

Enterprise Level Strategy Planning

When commencing any enterprise level growth campaign, it is pivotal to implement both of the above areas in a blended manner.

Due to more niche yet high value lead prospects, it is of key importance that during the initial scoping meeting both an in-depth analysis around current targeted users is conducted as well as discussion around where the key commercial areas of the site are.

From this, we can then begin to profile the desired user — hence being able to work backwards in understanding their search behaviours on a keyword as well as content engagement level.

Next, we are able to adjust our on-page content to target more enterprise level prospects, ensuring they are captured through our keyword optimisation strategy and then pushed into the conversion funnel with the correct user journey.

Client Reviews

Rob Kingdom

Senior SEO Manager, Travel Supermarket

We’re entering into our 3^rd year of partnership with SALT during which time they have provided us with invaluable support which commonly extends far beyond their obligations.

This is a team so driven by their passion for SEO that they do not hesitate to go the extra mile time and time again. As we enter a new phase in the development of our website we only see more involvement for SALT in helping us achieve our goals.
Ali LeClerc

Director of Marketing, Alluxio

Working with Reza and the SALT team was a game changer for us. From a business perspective, our website inbounds more than doubled over a period of 6 months with relevant, highly targeted traffic. Reza and the team took the time to understand our very niche, technical space to give us specific direction on web content, and the results speak for themselves. I’d recommend SALT to anyone looking for a real partner when it comes to SEO engagement – not to mention that the team is genuinely a pleasure to work with. I look forward to a continued partnership with Reza and the SALT team as long as I have SEO needs (which I’d imagine will be for a very long time).
Elenitsa Staykova

Head of Growth, Cloudflare

SALT’s dedication to our projects and their technical know-how were superb.

They really went the extra mile and took the time to understand our business, never applying one-size-fits-all solutions. They have added concrete and measurable value to our business.

They are professional, confident, insightful, and keeps up-to-date with Google algorithm changes. Most importantly, they are a pleasure to work with! Looking forward to collaborating with them again in the future.

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Defining Organic Campaigns

Our Services

Client Reviews

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