Defining Organic Campaigns

Before the commencement of any SEO activity focused around growth, it is pivotal to understand what successful growth looks like, the roadmap required to achieve this success and, more importantly, how key milestones adjust the SEO activity being undertaken.

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With years of experience in driving both technical excellence and campaign growth we understand that every website is unique in its required SEO activity focus.

From this understanding, we have been able to identify the key components that make up each successful element of an organic campaign. We have combined these learnings into strategy-based growth frameworks.

These frameworks enable us to efficiently gain an in-depth understanding of the well-performing areas, the underperforming areas, and the missed opportunity areas of a site.

From this, we can then formulate the bespoke activities required to successfully drive the growth element of any SEO campaign’s KPIs.

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Initial Project Scoping Meeting

To define the best organic growth strategy, it must first be established what success looks like and also what this success looks like over time.

Our approach focuses on identifying key milestones throughout our campaign and, in addition, what hitting each key milestone looks like in terms of our organic activity — as well as how this moves us into the next phase of growth.

Ecommerce Strategy Planning

When planning any ecommerce growth campaign, one key aspect that is covered during the scoping meeting is understanding what currently drives commercial value and how this can be further grown through the organic channel.

By discussing which areas of a site currently provide the core monetary value, we are then able to work backwards and understand how these areas are being found and also how they are not being found — hence where our initial short-term opportunity lies.

Our internally developed frameworks allow us to use real-time data to make not just real-time data-led decisions but ones that are directly linked to commercial value.

The end result of this is a growth campaign that evolves on a monthly and continual basis, ensuring all SEO activity centres around maximising monetary impact.

Lead Generation Strategy Planning

When planning lead generation campaigns, we use our initial meeting to fully understand the current audience being targeted, as well as the core areas that are driving qualified traffic to the site.

From this information, we are then able to interpret how qualified users are finding the site on a keyword level and, more importantly, filter this into multiple types of conversion funnel.

This may be a user entering the site in a position to convert on an initial landing page — or a user at the very top of a conversion funnel, seeking a more information-orientated landing page.

It is vital to understand the type of users driving value and also how the SEO conversion funnel aligns with current keyword and customer journey strategies.

Enterprise Level Strategy Planning

When commencing any enterprise level growth campaign, it is pivotal to implement both of the above areas in a blended manner.

Due to more niche yet high value lead prospects, it is of key importance that during the initial scoping meeting both an in-depth analysis around current targeted users is conducted as well as discussion around where the key commercial areas of the site are.

From this, we can then begin to profile the desired user — hence being able to work backwards in understanding their search behaviours on a keyword as well as content engagement level.

Next, we are able to adjust our on-page content to target more enterprise level prospects, ensuring they are captured through our keyword optimisation strategy and then pushed into the conversion funnel with the correct user journey.

Client Reviews

Jake

Customer, Reviews.co.uk

The team at SALT.agency were great to work with. I had a project in rebuilding a brand after a relatively damaging corporate crisis. Dan and the team were fantastic resources in their SEO expertise in building a strategy as well as the technical details related to migration to a new website as part of a larger branding effort. I cannot recommend this team highly enough!
Anonymous

Customer, Reviews.co.uk

We chose to work with SALT to enable a smooth international website migration. With the goal in mind to mitigate ranking and organic search traffic loss, the team at SALT carefully walked us through how to implement the necessary setup and monitored our performance throughout the process. The results were great and now we’re in a strong position to move into new markets and excel in our search goals!
Anonymous

Customer, Reviews.co.uk

SALT has been a great agency to work with for our SEO efforts. They’ve been very helpful in ensuring we increase our efforts, find the best opportunities, and optimise our website and content in the most efficient manner. I highly recommend them to anyone looking for an agency that will always have your back and help you towards your growth goals.

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Defining Organic Campaigns

Our Services

Client Reviews

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