How your SEO strategy impacts your business
The search landscape is forever and frequently changing. These changes stem from things you can control, like your own website and business, to things you can’t control, such as algorithm updates and competitors.
Without an effective SEO strategy that takes these factors into account, you could be left behind the competition in search results. And, if your business relies on search engine traffic to attract new customers, being left behind can have a huge impact on your bottom line.
That’s why continual and long-term SEO investment is essential if you want to grow your business online. Working with an SEO agency like SALT can help you identify strategic opportunities and stay ahead of the competition year-round.