+1 (781) 205-1150 00:00 (GMT)

Struggling to stay visible on search?
Grab our expert SEO white papers – Built for today’s AI-first landscape.

Home > Expertise > SEO Strategy Consultancy

Award-winning SEO Strategies that Drive Results

SALT works with enterprise and challenger brands to develop SEO strategies that drive visibility across LLMs and Google’s AI features. Our approach is rooted in your business objectives, shaped by a clear understanding of your marketing mix, and focused on what matters to your audiences and how to engineer it.

Speak to an SEO Strategy Consultant
Get in touch

How your SEO strategy impacts your business

Your website deserves to be found. You know your content has value, but ranking well can feel like chasing a moving target. Frequent algorithm updates shift the goalposts, technical issues stack up, and your competitors keep climbing.

The search landscape is always shifting. Some changes you can control, such as your website and how your business presents itself in the market. Others you can’t, like AI-driven results, algorithm changes, and market shifts.

Without a clear SEO strategy that responds to these forces, your visibility can suffer. And if search is a key to your growth, that drop can hit your bottom line.

Long-term investment in SEO keeps your business in front. It helps you spot market and business trends early, adapt to change, and stay visible across both search results and AI features. Enterprise SEO services help you go deeper, aligning search performance with wider business goals.

At SALT, we cut through the complexity. We help you find the gaps, remove the friction, and continue to gain better visibility than your competitors.

How we make SEO work for you

You know your content is valuable to attracting your target audience, but getting it to rank can feel like chasing a moving target. Algorithm updates shift the goalposts, technical issues pile up, and your competitors seem to climb higher every month. What worked last year might not work today. What ranks well on Google might not even show up in an AI-powered results.

That’s where SALT comes in. We help you cut through the complexity, calm the confusion, and focus on what actually works. No guesswork, no vanity metrics, just clear direction and practical solutions tailored to your business.

We take a helicopter view of where you’re showing up and what needs to be done to improve your presence in search results. This includes everything from site structure to keyword intent, from technical fixes to long-term content strategy and planning. Everything is built to help you grow visibility, increase relevance, and perform in both today’s search results and for tomorrow’s.

You don’t need to understand every technical detail if you have a partner who does, one who explains things clearly, acts with purpose, and works collaboratively with you to meet your business goals. That’s how we make SEO work for you.

  • Plan
  • Action
  • Review
  • Revisit

Our approach to creating an AI and SEO strategy

Every strategy starts with understanding your business. We take the time to learn what you do, who you’re trying to reach, and where search fits into your wider business goals. SALT does not have a one-size-fits-all process. We build an SEO strategy around your priorities, what your competitors are doing, your current position in the market, and where you want to be.

We begin with a full review of your site’s performance, technical setup, and existing content. Then we layer in audience research, market trends, and keyword data to find where opportunities occur, including how your content shows up in AI-generated results.

AI search is rapidly becoming the dominant preference for how consumers search and discover information about brands. SALT helps you understand how LLMs interpret your content and the best way for you to position it for discovery across traditional and AI-powered platforms.

From there, we build your roadmap to balance short-term wins with long-term gains. We keep on top of the search landscape so you can adapt and respond with the velocity needed to stay competitive.

A good SEO strategy is more than rankings. That’s why SALT’s SEO strategies take into account relevance, reach, and resilience using data-backed insight. This ensures your content and your brand are prepared for the future of search.

This allows you to make faster decisions and detect trends earlier. SALT helps you protect revenue from competitor threats, changes in consumer behavior, and changing market conditions.

Why ambitious brands trust us

We partner with enterprise brands that are navigating complex SEO challenges, including multi-market expansion, sprawling site architectures, and the pressure to deliver measurable growth at scale. Whether you're preparing for a major platform migration, want to unify global search strategies, or need to break through a performance plateau, we bring the strategic depth and hands-on expertise to help you achieve your goals in a competitive market and continue to build on your organic success over time.

Revenue-Focused SEO Strategy

We focus on the goals you’re most likely to be measured against, revenue. Our strategies are built around your commercial goals, helping you capture demand, convert traffic, and drive steady growth with clear plans, smart actions, and results you can measure. You won’t get fluff, just SEO that works.

Content for SEO

Content is only good if people can find it. We improve and expand what you already have, making it more relevant, easier to understand, and better aligned with search intent. This helps your pages perform better in results and stay visible for the terms that matter.

Content Marketing

We create content that supports your wider marketing and comms strategy. Whether it’s short updates or long-form campaigns, we help you deliver a clear, consistent message across channels. We help you develop content that speaks with one voice and keeps your audience engaged.

SEO Strategy Audit

Know where you stand and what needs to change to achieve your goals. Our SEO strategy audits review your current setup, highlight missed opportunities, and provide a clear plan to move forward. Whether your traffic has dropped or growth has stalled, we help you refine your content and refocus your efforts.

Onsite SEO

Onsite SEO is the foundation of search performance. We make sure your site is clear, crawlable, and built to help search engines understand your content. From structure to speed, we fix what holds you back and set you up for stronger visibility and better user experience.

Technical SEO

Technical SEO keeps your site healthy and search-friendly. We handle the behind-the-scenes work to help search engines and AI crawlers access, index, and trust your content. From site speed to structured data, we make sure nothing technical gets in the way of your visibility.

Digital PR and Outreach

We help you earn high-quality links using stories people want to share. Our Digital PR and Outreach services build your brand’s authority, improve search performance, and put you in front of the right audience to make a lasting impact and give your brand visibility with key audiences.

SEO Site Migrations

Site changes should not cost you visibility. We plan and manage SEO site migrations to protect your rankings, traffic, and performance. Whether you are rebranding, moving platforms, or changing structure, we make sure your SEO continues to perform from start to finish.

International SEO

We help your business grow across borders with international SEO that reaches the right audience in each market. From hreflang to local search intent, we handle the details that put you at a competitive advantage in global markets. We achieve that with clear structure, strong signals, and content that connects in every language.

Visibility in LLMs

Search is changing, and large language models (LLMs) are how people are finding answers. We optimise your content to stay visible in AI-powered results, helping you stay front of mind as users turn to new platforms. It’s about future-proofing your organic search programs for how people are searching now and into the future.

Client Reviews

  • Jake
    Customer, Reviews.co.uk

    The team at SALT.agency were great to work with. I had a project in rebuilding a brand after a relatively damaging corporate crisis. Dan and the team were fantastic resources in their SEO expertise in building a strategy as well as the technical details related to migration to a new website as part of a larger branding effort. I cannot recommend this team highly enough!

  • Anonymous
    Customer, Reviews.co.uk

    We chose to work with SALT to enable a smooth international website migration. With the goal in mind to mitigate ranking and organic search traffic loss, the team at SALT carefully walked us through how to implement the necessary setup and monitored our performance throughout the process. The results were great and now we’re in a strong position to move into new markets and excel in our search goals!

  • Anonymous
    Customer, Reviews.co.uk

    SALT has been a great agency to work with for our SEO efforts. They’ve been very helpful in ensuring we increase our efforts, find the best opportunities, and optimise our website and content in the most efficient manner. I highly recommend them to anyone looking for an agency that will always have your back and help you towards your growth goals.

View all reviews

Recent Posts

Send us a Brief

Alternatively call us on +44 (0) 20 8050 7258 or email [email protected]