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GA4 Setup and Configuration Services

SALT provides expert GA4 setup services to give your organisation accurate tracking, reliable reporting, and a future-proof analytics foundation. Our Google Analytics consultants ensure every implementation delivers the clarity and confidence your teams need to make informed decisions.

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Why your business needs expert GA4 setup

Universal Analytics is gone, and GA4 is now the future of measurement. Without the right configuration, businesses face data loss, inaccurate tracking, and reporting gaps that weaken decision making. Working with a Google Analytics 4 consultant ensures your the process to setup you GA4 is precise, compliant, and aligned with your goals.

Event tracking setup

We design GA4 event tracking to capture the actions modern users take across campaigns, AI search experiences, and multimodal journeys.

Our GA4 specialists work with you to define the key events needed to understand how visitors interact with your site as they move between LLM-powered touchpoints, voice queries, content interactions, and conversion paths.

SALT’s GA4 services tie all measurements to your business objectives and KPIs by using a strategic, visual plan before proceeding with implementations.

This ensures your tracking reflects real behaviour and gives you a clear view of what drives performance.

Our GA4 consulting and setup services

Our GA4 consulting and setup services give you a robust, reliable measurement framework that supports accurate reporting and smarter decision making.

GA4 Migration and Optimisation

Our GA4 consulting services provide a smooth transition from Universal Analytics to GA4. Google Analytics experts handle configuration, auditing, and refinement for long-term stability.

Event Tracking Setup

A GA4 specialist designs and implements GA4 event setup tailored to business KPIs. This is ideal for brands that need accurate, scalable event measurement.

eCommerce GA4 Setup

We deliver eCommerce GA4 setup services that capture product, transaction, and revenue insight. A reliable GA4 eCommerce setup improves performance measurement and reporting accuracy.

Custom Dashboards and Reporting

Insights are translated into clear dashboards that are directly connected to your goals. The custom G4 dashboards are built by Google Analytics 4 consultants to support teams across marketing and analytics.

Client Reviews

  • Jake

    The team at SALT.agency were great to work with. I had a project in rebuilding a brand after a relatively damaging corporate crisis. Dan and the team were fantastic resources in their SEO expertise in building a strategy as well as the technical details related to migration to a new website as part of a larger branding effort. I cannot recommend this team highly enough!

  • Anonymous

    We chose to work with SALT to enable a smooth international website migration. With the goal in mind to mitigate ranking and organic search traffic loss, the team at SALT carefully walked us through how to implement the necessary setup and monitored our performance throughout the process. The results were great and now we’re in a strong position to move into new markets and excel in our search goals!

  • Anonymous

    SALT has been a great agency to work with for our SEO efforts. They’ve been very helpful in ensuring we increase our efforts, find the best opportunities, and optimise our website and content in the most efficient manner. I highly recommend them to anyone looking for an agency that will always have your back and help you towards your growth goals.

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Alternatively call us on +44 (0) 20 8050 7258 or email [email protected]