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Content Marketing Services

SALT is a content marketing agency helping brands extend their reach and strengthen visibility across search, AI, and marcomms. We create content designed to earn attention, build trust, and get your target audiences talking about your brand in all the influential places.

Seek guidance from our knowledgeable team of content specialists
Get in touch to discuss content analysis and strategy

Content marketing agency

Content should do more than fill a page. It should support your brand, reach the right audience, and ultimately drive profitable customer action. SALT creates content that connects your message with your market, helping you deliver campaigns and long-term editorial excellence to maximum effect and drive the results you want.

Our work supports your wider marketing and communications strategy. From product launches to long-term brand building, we focus on editorial excellence, consistency, and performance. Every piece of content has a clear purpose, whatever channel it’s being published on.

Whether you are building awareness, supporting sales, or strengthening your reputation, we help you say the right things in the right ways. Your message stays consistent across creation, distribution, and amplification efforts, which include search, social, and email.

Scaling content operations

We help in-house teams move faster with less friction. By mapping your workflows, tools, and approval chains, we streamline how content gets planned, created, and delivered. That means you spend less time chasing tasks and editorial workflows, and more time getting work out the door.

We bring the right mix of in-house editorial expertise, specialist freelance talent, and AI workflows to match your needs. Every piece is created and reviewed for editorial quality and brand fit. Where it makes sense, we use AI to automate tasks, so you get the speed of automation, guided by human brand journalists.

Our human-in-the-loop content marketing assists our brand journalists, copywriters, and editors, but never replaces the human spark and judgment required for editorial excellence. From briefing to sign-off, we give your team the structure, tools, and support to scale content and build long-term assets without losing control.

Content marketing, powered by SALT

We create content and brand newsrooms that people remember and associate with your brand. Our experienced team includes writers, editors, sub-editors, proofreaders, brand journalists, creatives, designers, and developers who work closely with your in-house teams to bring ideas to life. Our team has built award-winning content strategies, full-blown brand newsrooms, and strategic campaigns for global brands and growing businesses alike. Whether you need a full content marketing strategy or extra support for your own operation, we’re here to help you make an impact and drive measurable results.

SaaS Content Writing
SaaS Content Writing

Why make SALT your SaaS copywriting company? Your product deserves special attention — we get it. That’s why, at SALT, we tailor our SaaS copywriting services to understand and address each client’s unique needs, issues, and goals.

SaaS Content Writing
Content Marketing Services
Content Marketing Services

Investing in content marketing services is crucial for any brand looking to thrive in the digital landscape. As an integral element of digital marketing and SEO, content marketing goes beyond creating and distributing content — it's about crafting meaningful connections with your audience.

Content Marketing Services
Content Audit Services
Content Audit Services

The content on your site is what directly serves the user, delivering results to your current audience and drawing in new customers. If your content doesn’t meet best practice guidelines, isn’t high quality, or crawlable, traffic will remain low, and sales could plummet. Our content audits help you increase search engine performance, improve your organic visibility, and boost traffic to your site.

Content Audit Services
Technical Content Writing Services
Technical Content Writing Services

Overcome the challenges of creating intricate technical content. SALT.agency’s technical content writing services translate complex jargon into clear, concise, and engaging content that makes your specialised knowledge more accessible. Our technical content writers grasp the deeper meaning of your content and craft pages that help technical brands communicate better with their audiences.

Technical Content Writing Services
Content Marketing Hubs
Content Marketing Hubs

Content hubs empower website performance in organic search and build an unrivalled sense of authority for both search engines and potential customers. At SALT, we build comprehensive, traffic-driving, and conversion leading content hubs for our clients.

Content Marketing Hubs
Content Strategy

Every strong content plan starts with a clear strategy. We align your content with business goals, audience needs, and channel demands to make sure every piece has a purpose. From tone to timing, we help you build a roadmap and implement an editorial content calendar that connects your message to real outcomes.

Messaging Workshops

We’ll guide your team and arrive at a consensus opinion for the best way to communicate in your content and editorial efforts. Our expert facilitators will help you arrive at critical messages that resonate with your target audience and position you in the market. The deliverable from this half-day workshop is a messaging framework that everyone in the organisation supports and uses because they were part of the process.

Audience, Personas, and Journey Mapping

Effective content starts with knowing your audience. We help you define clear personas, map the customer journey, and uncover what people need at each stage. This gives your content purpose, direction, and a stronger chance of driving meaningful engagement.

Ideation and Content Schedules

We turn strategy into action with ideas that support your brand goals and timelines that work for your team. From creative hooks to detailed content calendars, we help you stay ahead of demand and keep content flowing across all your key channels.

Content Production

We produce content that meets the brief and moves the needle towards profitable outcomes. From short-form to long-form content, every piece is developed to suit your goals, tone, and audience. With the right mix of creativity and control, we keep quality high and output steady. You’ll end up with an audience of loyal subscribers you own and can manage.

Brand Newsroom

SALT can help you build your own brand newsroom model for publishing, ready to react to trends, news, and moments that matter. From fast-turn stories to planned features, SALT’s brand journalists keep your content timely, topical, and relevant. SALT’s content marketing professionals have experience across print, audio, and video to ensure you’ll be increasing circulation and building your subscriber base in any medium.

Thought Leadership

We help you lead with insight, not noise. From expert opinion to deep analysis, we shape thought leadership content that builds trust and increases authority for the leaders in your brand. . We’ll work with your team to interview subject matter experts and develop clear, credible stories to extend the influence of your key personnel.

Client Reviews

  • Johnny Mobasher
    Managing Director, Hartley Botanic

    Martin is the most knowledgeable and industry trustworthy SEO expert that I have had the pleasure of working with, who ultimately and ‘single-handedly’ managed to remove our Google penalties inflicted by others, and got us back to the top of page one in Google. Highly Recommended.

  • Robert B
    Customer, Reviews.co.uk

    We have work with Salt for a number of years now as we both share a number of clients, I have always been impressed with the service they provide and team they have. Even through we are both marketing agencies we have always worked well together and this has resulted in giving our clients a great service.

  • Anonymous
    Customer, Reviews.co.uk

    SALT agency took the search terms that are important to us to the first page on google and kept them there consistently

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