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Content Marketing hubs

Content hubs empower website performance in organic search and build an unrivalled sense of authority for both search engines and potential customers. At SALT, we build comprehensive, traffic-driving, and conversion leading content hubs for our clients.

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What is an SEO content hub?

An SEO content hub is a fantastic content marketing tool, building a cohesive, topic-focused set of pages that complement each other perfectly.

In its simplest form, a content hub is any collection of pages based on a single topic. You can find out more in our blog post, An introduction to content hubs.

You need to adopt a more rigorous and technical approach to building your content hub for the best search marketing performance. The best content hub examples feature long-form, in-depth content that is well-researched, well-structured, and genuinely useful to human readers.

Ultimately, by using content marketing hub pages to drive traffic towards your sales funnels, you can raise conversion rates and order values and improve retention via email inquiries and social follows.

Why do you need a content hub?

If you're still not sure if you need a content hub, consider whether you would like to achieve:

  • Improved search performance and increased search traffic
  • Higher conversion rates
  • Better customer retention and return visits
  • Fewer customer service enquiries thanks to self-resolution
  • More engagement via purchase enquiries and email sign-ups

All of these direct search performance outcomes are in addition to the brand recognition and reputation benefits of establishing your website as the go-to destination for expert information about your industry.

Our Services

Content hub research and planning

At SALT.agency, we research, plan, and map extensive content hubs to increase online visibility, increase engagement and create leads.

Designed to drive traffic throughout each stage of the content marketing funnel, content marketing hubs generate huge sums of relevant and commercially viable traffic through organic search.

We liaise with your teams to understand your brand, market position, competitors, and goals to research and develop comprehensive and commercially rewarding content hubs.

Content hub optimisation

While some hub-and-spoke content marketing efforts already exist, there comes a point where improvements, optimisations, and expansions must occur to ensure optimum performance.

Where content hubs already exist, our team carries out comprehensive audits and competitor research to evaluate where marketing hubs require additional or reoptimised content for superior performance.

Content hub copy production

Where internal content teams are unavailable, our experienced writers are well-versed in creating detailed, accurate, and compelling copy for content hubs.

Furthermore, when internal content teams exist, we create informative, detailed, and search-oriented content briefs so that your teams get to grips and fully understand the project and its aims.

Client Reviews

  • Jake
    Customer, Reviews.co.uk

    The team at SALT.agency were great to work with. I had a project in rebuilding a brand after a relatively damaging corporate crisis. Dan and the team were fantastic resources in their SEO expertise in building a strategy as well as the technical details related to migration to a new website as part of a larger branding effort. I cannot recommend this team highly enough!

  • Anonymous
    Customer, Reviews.co.uk

    We chose to work with SALT to enable a smooth international website migration. With the goal in mind to mitigate ranking and organic search traffic loss, the team at SALT carefully walked us through how to implement the necessary setup and monitored our performance throughout the process. The results were great and now we’re in a strong position to move into new markets and excel in our search goals!

  • Anonymous
    Customer, Reviews.co.uk

    SALT has been a great agency to work with for our SEO efforts. They’ve been very helpful in ensuring we increase our efforts, find the best opportunities, and optimise our website and content in the most efficient manner. I highly recommend them to anyone looking for an agency that will always have your back and help you towards your growth goals.

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