+1 (781) 205-1150 00:00 (GMT)
Home > Expertise > Content Analysis & Strategy > Content Marketing Hubs

Content Marketing hubs

Content hubs empower website performance in organic search and build an unrivalled sense of authority for both search engines and potential customers. At SALT, we build comprehensive, traffic-driving, and conversion leading content hubs for our clients.

Speak with a member of the team today!
Get in touch

What is an SEO content hub?

An SEO content hub is a fantastic content marketing tool, building a cohesive, topic-focused set of pages that complement each other perfectly.

In its simplest form, a content hub is any collection of pages based on a single topic. You can find out more in our blog post, An introduction to content hubs.

You need to adopt a more rigorous and technical approach to building your content hub for the best search marketing performance. The best content hub examples feature long-form, in-depth content that is well-researched, well-structured, and genuinely useful to human readers.

Ultimately, by using content marketing hub pages to drive traffic towards your sales funnels, you can raise conversion rates and order values and improve retention via email inquiries and social follows.

Why do you need a content hub?

If you're still not sure if you need a content hub, consider whether you would like to achieve:

  • Improved search performance and increased search traffic
  • Higher conversion rates
  • Better customer retention and return visits
  • Fewer customer service enquiries thanks to self-resolution
  • More engagement via purchase enquiries and email sign-ups

All of these direct search performance outcomes are in addition to the brand recognition and reputation benefits of establishing your website as the go-to destination for expert information about your industry.

Our Services

Content hub research and planning

At SALT.agency, we research, plan, and map extensive content hubs to increase online visibility, increase engagement and create leads.

Designed to drive traffic throughout each stage of the content marketing funnel, content marketing hubs generate huge sums of relevant and commercially viable traffic through organic search.

We liaise with your teams to understand your brand, market position, competitors, and goals to research and develop comprehensive and commercially rewarding content hubs.

Content hub optimisation

While some hub-and-spoke content marketing efforts already exist, there comes a point where improvements, optimisations, and expansions must occur to ensure optimum performance.

Where content hubs already exist, our team carries out comprehensive audits and competitor research to evaluate where marketing hubs require additional or reoptimised content for superior performance.

Content hub copy production

Where internal content teams are unavailable, our experienced writers are well-versed in creating detailed, accurate, and compelling copy for content hubs.

Furthermore, when internal content teams exist, we create informative, detailed, and search-oriented content briefs so that your teams get to grips and fully understand the project and its aims.

Client Reviews

  • Rob Kingdom
    Senior SEO Manager, Travel Supermarket

    We’re entering into our 3rd year of partnership with SALT during which time they have provided us with invaluable support which commonly extends far beyond their obligations.

    This is a team so driven by their passion for SEO that they do not hesitate to go the extra mile time and time again. As we enter a new phase in the development of our website we only see more involvement for SALT in helping us achieve our goals.

  • Ali LeClerc
    Director of Marketing, Alluxio

    Working with Reza and the SALT team was a game changer for us. From a business perspective, our website inbounds more than doubled over a period of 6 months with relevant, highly targeted traffic. Reza and the team took the time to understand our very niche, technical space to give us specific direction on web content, and the results speak for themselves. I’d recommend SALT to anyone looking for a real partner when it comes to SEO engagement – not to mention that the team is genuinely a pleasure to work with. I look forward to a continued partnership with Reza and the SALT team as long as I have SEO needs (which I’d imagine will be for a very long time).

  • Elenitsa Staykova
    Head of Growth, Cloudflare

    SALT’s dedication to our projects and their technical know-how were superb.

    They really went the extra mile and took the time to understand our business, never applying one-size-fits-all solutions. They have added concrete and measurable value to our business.

    They are professional, confident, insightful, and keeps up-to-date with Google algorithm changes. Most importantly, they are a pleasure to work with! Looking forward to collaborating with them again in the future.

View all reviews

Recent Posts

Send us a Brief

Alternatively call us on +44 (0) 20 8050 7258 or email [email protected]