Technical Content Audits

Enjoy support from a knowledgeable content audit agency to elevate your onsite content. At, we provide in-depth analysis of on-site copy to identify areas for optimisation.

No stone is left unturned – through content auditing, we assess where existing content should be optimised and whether fresh SEO content should be produced. Including best practice checks, we’ll clearly map out what will work for your site, assisting with any content creation where required.

Get expert advice on content audit services from our content team

Why invest in content audit services?

The content on your site is what directly serves the user, delivering results to your current audience and drawing in new customers. If your content doesn’t meet best practice guidelines, isn’t high quality, or crawlable, traffic will remain low, and sales could plummet.

Our content audits help you increase search engine performance, improve your organic visibility, and boost traffic to your site.

A SALT SEO content audit service includes the full works of auditing. Our talented content audit consultants will take a deep dive into the fabric of your website, analyse commercial and supporting pages, and assess where to make improvements.

We’ll look closely at everything that impacts your ranking and performance, combining our years of experience in content audit services to gather the answers you need. You can then take our findings to elevate your brand online, following exact guidance and using recommended tactics to achieve digital success.

Why choose SALT as your content audit agency?

SALT boasts a talented team of content specialists with years of experience in content product and analysis. We assess every potential angle, analysing every on-page factor as part of our content audit strategy.

There are no cutting corners – our analysis covers everything you would expect from an esteemed content audit agency. We’ll pick out your best-performing pages to see what you should be doing more and put strong efforts into improving those needing more work.

SEO content is in our DNA, so we know exactly how to find the right topics and keywords to target for your site, considering competitor activities as part of the roadmap.

Our website audit agency specialises in SEO, so our content audit services often pair with a broader SEO content analysis and strategy.

Our content audit services

Not only are our content services broad, but we’re also well-versed in delivering best-in-class content audits to a range of business types and sizes from many sectors.

Content audits for SaaS

While we work across many industries, we’ve built a reputation as a major website audit agency for technical Cloud and SaaS companies. It’s an area we’re well-versed in, so we understand what users want from the brands we work with. 

SaaS audiences expect technical excellence, and if your site doesn’t live up to that expectation, you risk damaging your authority and trust for both users and Google.’s content audit services involve scouring your website to uncover and assess every contributing factor. Our experience means we know what your site visitors are hoping to find and how to amend and improve your onsite content to give them just that.

Content audits for eCommerce

eCommerce websites are typically large, meaning there is much more content to navigate. With so much on the site, from landing pages and product copy to engaging blogs, there’s more scope for things to go wrong and not be picked up on.

Every piece of your eCommerce SEO content must be high-quality for your business to succeed, especially for a transactional website. Our team is on hand to step in and apply expertise to find out where issues lie and apply quick resolutions.

Contents audits for international brands

If you’re an international brand, then you likely have a lot of content potentially written in multiple languages across different URLs. 

Save yourself the time and effort of scouring every page and each domain of your international brand and leave it to the experts. We’re experienced in international SEO, meaning we understand the nuances of handling a business website with such a large scope. 

Let us see the bigger picture and apply strategic tactics to help optimise content for your multinational or multilingual brand.

Content audits for local businesses

Every business is different, so our content audit strategy services don’t follow the one-size-fits-all approach. We’ll consider your size, sector, and location and tailor the content audit to your exact needs. 

Small businesses sometimes believe they must go after the highest-searched terms to compete with large businesses. However, if you’re a local business, your content should be better-tailored to your local audience

Our content audit consultants can assess what content you have on your website and determine whether it serves the right audience, and re-tailor what you have so it does what it needs to do.

Client Reviews

  • Jake

    The team at were great to work with. I had a project in rebuilding a brand after a relatively damaging corporate crisis. Dan and the team were fantastic resources in their SEO expertise in building a strategy as well as the technical details related to migration to a new website as part of a larger branding effort. I cannot recommend this team highly enough!

  • Anonymous

    We chose to work with SALT to enable a smooth international website migration. With the goal in mind to mitigate ranking and organic search traffic loss, the team at SALT carefully walked us through how to implement the necessary setup and monitored our performance throughout the process. The results were great and now we’re in a strong position to move into new markets and excel in our search goals!

  • Anonymous

    SALT has been a great agency to work with for our SEO efforts. They’ve been very helpful in ensuring we increase our efforts, find the best opportunities, and optimise our website and content in the most efficient manner. I highly recommend them to anyone looking for an agency that will always have your back and help you towards your growth goals.

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