How Can We Help Cloud and SaaS Brands?
The purpose of search engine optimisation is to increase a website’s search engine rankings through a series of technical problem solving, off-site and on-site optimisation, and content strategy.
Cloud and SaaS industry players can leverage SEO and achieve higher online success, as increased SERP position will help drive traffic and revenue.
Dominating Search Engine Result Pages in the Cloud & SaaS Sector
At SALT.agency, our SEO specialist team provides growth management and demand generation. We develop an actionable strategy to craft a website that offers a pleasant user experience, builds authority and reputation in the eyes of search engines, as well as generates valuable signals in the industry.
Using our in-house built tools and SEO consultant knowledge, we work to bring your cloud subscription-based services in front of your target clientele, whether it be cloud storage, computing, or a cloud-based SaaS subscription service.
Our Cloud & SaaS SEO Expertise
As a predominantly digital business, your website is effectively your shopfront; therefore, it must be performing to optimal level both on search engine and user-experience level.
To produce an integrated, holistic SEO strategy, our team starts by completing a comprehensive technical SEO audit of your website. This stage involves crawling each URL of your website and individually assessing their health status. Next, it involves verifying if all the valuable content on your site is indexed, as well as identifying any other potential issues, such as search engine penalties, site architecture or navigation issues.
Identifying technical reasons behind your website’s issues is not the only driver for our integrated SEO strategy production and growth management, the next step is a competitive analysis.
Through a competitor gap analysis, our team aims to identify the areas of strength and weakness of your competitors, and how you can integrate their well-performing SEO practices in your SEO strategy and growth management.
When assessing a competitor in the cloud and SaaS service industry, we look at their website from a technical perspective, meaning their internal linking, hreflang implementation in case of international SEO, as well as meta titles, schema markup, and much more.
The analysis also includes your competitor’s activities in the areas of audience engagement and content.
At SALT, we support our cloud and SaaS clients during website migration to mitigate risk, for example, to reassure no traffic or revenue is lost during or after the migration. SEO is vital during a website migration, regardless of the migration type, whether it is a structural, platform, server, or design change.
We keep our finger on your SEO pulse at all stages of the migration to preserve the website’s SEO value, including accessibility, authority, and content. The website migration support also includes tracking analytics data of the website’s performance, as well as testing the new site and assessing its quality.
Cloud subscription services are not a one-off purchase, but most frequently a long-term engagement, therefore it is essential that content and site areas are geared not only towards demand generation, but also user retention and problem-solving.
For new customers, it is highly likely that customers will be looking for proof of credibility, quality, and expertise on your website in the form of content.
Our on-site content audit and strategy involves optimising the website content from compelling calls to action, service descriptions, to long-form supporting content strategy to showcase your knowledge.
Both on-site and off-site content optimisation is aimed to signal to the search engines that your content contains relevant keywords, is unique and informative and is adding value to users at various stages of their relationship with your brand and products. Search engines prioritise content that provides value to search engine users, therefore increases your rankings in SERPs.
Quality traffic to your website powers your business, and traffic is directly linked with the SERP position of your website for your target keywords.
With the traffic and revenue connection in mind, it is essential to keep track of the terms users use when searching for your services to generate demand.
The search engine user queries are continually changing. Therefore, using research, tracking, and analytics tools, our team continuously studies the SEO trends for SaaS and cloud services to reassure that your website reflects what your target users are looking for.
The team at SALT.agency were great to work with. I had a project in rebuilding a brand after a relatively damaging corporate crisis. Dan and the team were fantastic resources in their SEO expertise in building a strategy as well as the technical details related to migration to a new website as part of a larger branding effort. I cannot recommend this team highly enough!
We chose to work with SALT to enable a smooth international website migration. With the goal in mind to mitigate ranking and organic search traffic loss, the team at SALT carefully walked us through how to implement the necessary setup and monitored our performance throughout the process. The results were great and now we’re in a strong position to move into new markets and excel in our search goals!
SALT has been a great agency to work with for our SEO efforts. They’ve been very helpful in ensuring we increase our efforts, find the best opportunities, and optimise our website and content in the most efficient manner. I highly recommend them to anyone looking for an agency that will always have your back and help you towards your growth goals.