SEO & Demand Generation For Cloud & SaaS Companies
How Can We Help Cloud and SaaS Brands?
The purpose of search engine optimisation is to increase a website’s search engine rankings through a series of technical problem solving, off-site and on-site optimisation, and content strategy.
Cloud and SaaS industry players can leverage SEO and achieve higher online success, as increased SERP position will help drive traffic and revenue.
Dominating Search Engine Result Pages in the Cloud & SaaS Sector
At SALT.agency, our SEO specialist team provides growth management and demand generation. We develop an actionable strategy to craft a website that offers a pleasant user experience, builds authority and reputation in the eyes of search engines, as well as generates valuable signals in the industry.
Using our in-house built tools and SEO consultant knowledge, we work to bring your cloud subscription-based services in front of your target clientele, whether it be cloud storage, computing, or a cloud-based SaaS subscription service.
Our Cloud & SaaS SEO Expertise
As a predominantly digital business, your website is effectively your shopfront; therefore, it must be performing to optimal level both on search engine and user-experience level.
To produce an integrated, holistic SEO strategy, our team starts by completing a comprehensive technical SEO audit of your website. This stage involves crawling each URL of your website and individually assessing their health status. Next, it involves verifying if all the valuable content on your site is indexed, as well as identifying any other potential issues, such as search engine penalties, site architecture or navigation issues.
Identifying technical reasons behind your website’s issues is not the only driver for our integrated SEO strategy production and growth management, the next step is a competitive analysis.
Through a competitor gap analysis, our team aims to identify the areas of strength and weakness of your competitors, and how you can integrate their well-performing SEO practices in your SEO strategy and growth management.
When assessing a competitor in the cloud and SaaS service industry, we look at their website from a technical perspective, meaning their internal linking, hreflang implementation in case of international SEO, as well as meta titles, schema markup, and much more.
The analysis also includes your competitor’s activities in the areas of audience engagement and content.
At SALT, we support our cloud and SaaS clients during website migration to mitigate risk, for example, to reassure no traffic or revenue is lost during or after the migration. SEO is vital during a website migration, regardless of the migration type, whether it is a structural, platform, server, or design change.
We keep our finger on your SEO pulse at all stages of the migration to preserve the website’s SEO value, including accessibility, authority, and content. The website migration support also includes tracking analytics data of the website’s performance, as well as testing the new site and assessing its quality.
Cloud subscription services are not a one-off purchase, but most frequently a long-term engagement, therefore it is essential that content and site areas are geared not only towards demand generation, but also user retention and problem-solving.
For new customers, it is highly likely that customers will be looking for proof of credibility, quality, and expertise on your website in the form of content.
Our on-site content audit and strategy involves optimising the website content from compelling calls to action, service descriptions, to long-form supporting content strategy to showcase your knowledge.
Both on-site and off-site content optimisation is aimed to signal to the search engines that your content contains relevant keywords, is unique and informative and is adding value to users at various stages of their relationship with your brand and products. Search engines prioritise content that provides value to search engine users, therefore increases your rankings in SERPs.
Quality traffic to your website powers your business, and traffic is directly linked with the SERP position of your website for your target keywords.
With the traffic and revenue connection in mind, it is essential to keep track of the terms users use when searching for your services to generate demand.
The search engine user queries are continually changing. Therefore, using research, tracking, and analytics tools, our team continuously studies the SEO trends for SaaS and cloud services to reassure that your website reflects what your target users are looking for.
We’re entering into our 3rd year of partnership with SALT during which time they have provided us with invaluable support which commonly extends far beyond their obligations.
This is a team so driven by their passion for SEO that they do not hesitate to go the extra mile time and time again. As we enter a new phase in the development of our website we only see more involvement for SALT in helping us achieve our goals.
Working with Reza and the SALT team was a game changer for us. From a business perspective, our website inbounds more than doubled over a period of 6 months with relevant, highly targeted traffic. Reza and the team took the time to understand our very niche, technical space to give us specific direction on web content, and the results speak for themselves. I’d recommend SALT to anyone looking for a real partner when it comes to SEO engagement – not to mention that the team is genuinely a pleasure to work with. I look forward to a continued partnership with Reza and the SALT team as long as I have SEO needs (which I’d imagine will be for a very long time).
SALT’s dedication to our projects and their technical know-how were superb.
They really went the extra mile and took the time to understand our business, never applying one-size-fits-all solutions. They have added concrete and measurable value to our business.
They are professional, confident, insightful, and keeps up-to-date with Google algorithm changes. Most importantly, they are a pleasure to work with! Looking forward to collaborating with them again in the future.
Alternatively call us on +44 (0) 20 8050 7258 or email [email protected]