SaaS SEO Services

An effective SaaS SEO strategy enhances your business by increasing organic visibility, scaling growth, and improving customer engagement and ROI. Find out more about SEO strategies that help unlock your SaaS growth potential.

Speak with an experienced SaaS SEO consultant

What is SaaS SEO?

SaaS SEO helps cloud-based software platforms gain higher visibility and more traffic in search engines.  

It involves both on-page optimisation of titles, content, and technical elements and off-page efforts like link building to make SaaS products more discoverable for relevant searches.

A SaaS SEO strategy generally focuses on making helpful site changes and creating content targeting what people are looking for. Analytics are then used to track these changes and refine them,

This aims to increase sign-ups and drive user activity to the software through organic search.

Simply put, SaaS SEO means your ideal users can quickly find your solution and understand the value it brings to their business.

Why do I need a SaaS SEO agency?

In an increasingly noisy space, partnering with the right SaaS SEO agency is important to help you drive qualified traffic and conversions.

At SALT, we’re dedicated to moving the needle for SaaS business through our services, spanning technical tweaks and content creation.

What sets us apart is our bespoke approach - no cookie-cutter solutions here.

We consider your product on an in-depth level and look at your category and customer to uncover growth opportunities that other agencies may miss. Our strategies then zero in on maximising the full potential of your SaaS solution, based on your unique challenges and strengths.

With years of SaaS SEO experience helping to rank everything from small tools to enterprise platforms, our team offers proven methodologies that are fine-tuned for software site success.

We stay on top of constant updates from Google and other major players to evolve our approaches in real-time. Consider us a friendly extension of your digital marketing team.

Drive results with tailored enterprise SaaS SEO

Every SaaS company is different. Whether you provide cloud computing, storage, or are a cloud-based subscription service, your SEO strategy should be as unique as you.

That’s why we don’t believe in a “one size fits all” approach at SALT. Instead, we work with you to create a tailored SEO plan that considers your business needs, users, and what you want to achieve.

We’ll develop a unique strategy to craft a website that offers a pleasant user experience, builds authority and reputation in the eyes of search engines, and generates valuable signals in your industry.

See genuine results with happier customers and healthier revenue — the ultimate win-win.

Our Cloud & SaaS SEO Expertise

Trust SALT to cover all your SaaS SEO needs. Our in-built tools and expert SEO consultants can help you achieve your desired results with a multi-pronged strategy.

Technical Auditing

As a predominantly digital business, your website is effectively your shopfront. That means it must perform optimally in terms of search engine optimisation and user experience. To produce an integrated, holistic SaaS SEO strategy, our team starts by completing a comprehensive technical SEO audit of your website.

This stage involves us crawling each URL of your website and individually assessing their health status. Next, we’ll verify if all the valuable content on your site is indexed and identify any other potential issues, such as search engine penalties, site architecture or navigation issues.

With this technical audit under your belts, you gain valuable insights into where to focus your site improvement efforts.

Competitor Analysis

Identifying the technical reasons behind your website’s issues isn’t the only driver for our integrated SaaS marketing SEO strategy. The next crucial step is a competitive analysis.

Through a competitor gap analysis, our team aims to identify your competitors' strengths and weaknesses. It looks at how you can integrate their well-performing SEO practices in your own approach and where you could outperform your rivals.

When assessing a cloud and SaaS service industry competitor, we look at their website from a technical perspective. This means diving into their internal linking, hreflang implementation in the case of international SEO, as well as meta titles, schema markup, and much more.

Our analysis also includes your competitor’s activities in audience engagement and content. How are they attempting to attract readers and entice new customers? Is there anything you can build on? What content can you offer that your competitors have missed?

Platform Migration

We support our cloud and SaaS clients during their website migrations to mitigate any risk involved with this critical move. This reassures no traffic or revenue is lost during or after the migration.

SEO is vital during any website migration, regardless of the migration type, whether it is a structural, platform, server, or design change.

We keep our finger on your SEO pulse at all stages of the migration process to preserve your website’s SEO value, including accessibility, authority, and content.

Our website migration support also includes tracking analytics data of the website’s performance, as well as testing the new site and assessing its quality. We’ll quickly flag and address any cause for concerns so you can continue focusing on providing an excellent user experience.

Content Marketing

Reach your audience in the channels and platforms where they actively spend their time. Our integrated SaaS content marketing services ensure that users are hooked and satisfied wherever they land on your website.

From building more powerful landing pages to crafting helpful, informative feature page content, we understand the nuances of content marketing in the SaaS space. We’ll help you focus your efforts and highlight where you can cut back on or elevate ineffective strategies.

Our experienced content experts can work with you to tailor your marketing and ensure it targets people more likely to convert. Serve your content to the right folks at the right time in their buyer journey. Enjoy efficient user acquisition and sustainable lead generation.

Organic Trend Analysis

Quality website traffic ultimately powers your business, as it’s directly linked to your site's SERP position for your target keywords.

With this traffic and revenue connection in mind, keeping track of the terms users use when searching for your services to generate demand is essential.

Search engine user queries are continually changing. Using research, tracking, and analytics tools, our team studies the SEO trends for SaaS and cloud services to ensure your website reflects what your target users are looking for.

Keeping your finger on the pulse of what customers in your industry actually want means you can quickly refine your offerings and provide an up-to-date, helpful experience. Show your audience you are the go-to SaaS brand for reliable, current content.

Data-led digital PR Services

Good PR helps lift your SaaS platform's rankings and brand visibility, which is why it’s another one of our many services.

As well as being a trusted B2B SaaS SEO agency, our data-led digital PR services help you land those hard-to-obtain backlinks, referral visits, and mentions using a forward-thinking mindset.

Our approach puts data in the driver’s seat - one of the most powerful assets in our digital age. Go beyond obvious sales pitches - support your PR content with solid, insightful data that helps expand your SaaS reach and authority online.

Client Reviews

  • Jake

    The team at were great to work with. I had a project in rebuilding a brand after a relatively damaging corporate crisis. Dan and the team were fantastic resources in their SEO expertise in building a strategy as well as the technical details related to migration to a new website as part of a larger branding effort. I cannot recommend this team highly enough!

  • Anonymous

    We chose to work with SALT to enable a smooth international website migration. With the goal in mind to mitigate ranking and organic search traffic loss, the team at SALT carefully walked us through how to implement the necessary setup and monitored our performance throughout the process. The results were great and now we’re in a strong position to move into new markets and excel in our search goals!

  • Anonymous

    SALT has been a great agency to work with for our SEO efforts. They’ve been very helpful in ensuring we increase our efforts, find the best opportunities, and optimise our website and content in the most efficient manner. I highly recommend them to anyone looking for an agency that will always have your back and help you towards your growth goals.

View all reviews

Recent Posts

Common SaaS SEO Services FAQs

  1. What are the benefits of SaaS SEO?

    Implementing a robust SaaS SEO strategy can transform your business, elevating organic visibility while streamlining acquisition costs. By focusing on keywords that potential users search for, it positions your software prominently in search engine results, drawing in visitors with a strong intent to engage and boosting your brand's credibility.

    This approach drives sustainable growth by attracting more traffic and building online authority, making customer acquisition more efficient and reducing reliance on expensive paid advertising. SEO-sourced visitors typically show higher engagement and conversion rates, offering better ROI.

    Moreover, SEO improvements enrich user experience, promoting customer loyalty through enhanced information accessibility and website functionality. Prioritizing SEO is a strategic move towards scalable growth, enduring profitability, and reinforced brand presence.

  2. What is SaaS content marketing?

    Content marketing is a key part of SaaS SEO. It involves creating valuable, relevant content to attract and retain product users.

    By consistently publishing blogs, eBooks, guides, and whitepapers that address your audience’s pain points, SaaS providers can increase brand awareness, generate more quality leads, and drive engagement.

    A solid SaaS content marketing plan means examining your metrics and user behaviour and fine-tuning production to give your visitors content they’ll find genuinely useful. That means speaking their language (goodbye confusing jargon!) and recognising their business challenges.

    The aim is to attract customers and use content as a core tool to nurture leads, help with onboarding, and drive loyalty and engagement.

  3. What challenges do SaaS companies face with SEO?

    One of the primary challenges SaaS companies face with SEO is distinguishing their offerings in a highly saturated market. With numerous competitors vying for the same keywords, it becomes crucial to identify and target niche, specific terms that capture the unique value proposition of the SaaS product.

    Additionally, creating content that not only ranks well but also resonates with a B2B audience requires a deep understanding of their needs and pain points. Furthermore, maintaining a fast, user-friendly website is essential for a positive user experience, which impacts both rankings and conversion rates. These challenges necessitate a strategic, informed approach to SaaS SEO, combining technical prowess with insightful content strategies.

  4. What is B2B SaaS SEO?

    B2B SaaS SEO refers to the bespoke approach of search engine optimisation specifically designed for businesses offering software as a service (SaaS) to other businesses. This strategy aims to enhance the online visibility of a SaaS company's website by optimising it for search engines such as Google, thereby attracting more organic traffic from business clients in search of software solutions.

    Engaging with a specialist B2B SaaS SEO agency enables companies to bolster their digital presence, generate high-quality leads, and secure sustainable growth within the competitive SaaS marketplace.

Send us a Brief

Alternatively call us on +44 (0) 20 8050 7258 or email [email protected]