Google may still reign over traditional search, but artificial intelligence (AI) is quickly emerging as a formidable challenger. AI-powered search delivers faster, more specific answers to users’ queries, with less effort than conventional search engines require. As a result, a new kind of website traffic has emerged: AI referral traffic. AI referral traffic is website […]
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Google Chrome will join Firefox and Safari in phasing out third-party cookies, eventually reaching 100% of users globally by Q3 in 2024. The browser has already started making headway, with third-party cookie access restricted for a randomly selected 1% of users as of 4 January 2024. Based on data from Statista, this will apply to […]
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Google Analytics 4 is here, and from July 1st 2023, the free version of Universal Analytics (AKA Google Analytics 3) stopped collecting data after more than decade as the default standard. If you’re using UA to collect data on your websites, that means it’s time to learn all about GA4 migration — and fast. Our […]
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The below article has been jointly written by SALT’s Head of Data & Insights, Thierry Ngutegure, and Head of Technical SEO, Dan Taylor. The travel and tourism sector is on the brink of a significant transformation with the emergence of AI. AI technology streamlines booking, offers personalised recommendations, and creates immersive experiences. In addition, AI’s […]
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