Contents The importance of digital marketing in the cosmetics industry SEO for the cosmetics industry Content marketing for the beauty industry Social media marketing for the beauty industry Emerging makeup trends and opportunities Final thoughts Intro In a world where influencers share products and techniques on a global scale, things that were once only available […]
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Brand voice is the personality of a business, which it uses to communicate with its target audience across all available platforms. Brands should carry a unified approach to tone and style, as they’re the building blocks to brand recognition that allow a brand to nurture a connection to the target audience. Individual brands have different […]
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Flying Tiger is a popular variety retailer chain that originated in Denmark. The brand has more than 900 physical stores across Europe, with its largest markets in Denmark, Spain, Italy, and the UK. It boasts a wide selection of products, including homeware, arts and crafts, and stationary. All Flying Tiger stores follow a specific layout […]
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SEO for franchises improves search engine visibility for franchise websites, which promote brands and offer localized pages for multiple brand locations. Strategies include keyword research for the local area, creating localized landing pages and removing any potential duplicate content. Franchise SEOs need to consider the different approaches to offering consumers local page quality and familiarise […]
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Evergreen content can withstand the test of time and remains relevant and valuable long into the future. This kind of content can bring great consistent benefits to your site, especially when used alongside good SEO practices. Of course, the fashion industry is constantly changing, with new trends and aesthetics to keep up with every year. […]
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