When creating a product or service, identifying your target market is important. Yet, it goes beyond what your target audience looks like or where they come from. True audience understanding comes from interpreting a customer’s goals, struggles, and thoughts. In this article, we’ll explore the concept of a customer archetype, how to create one, and […]
Read more
The digital landscape is an ever-changing and competitive place to be, especially for a digital industry such as SaaS. It relies on constant creativity and innovation to engage an audience and remain memorable amongst a vast sea of competitors. Luckily, there are many elements to an internet marketing strategy, so if you find that one […]
Read more
April 4th marks 404 Day – a day of observance for web developers and SEO professionals to acknowledge the humble “404 page not found” error code. Why would we do this? It’s surprising how useful a good 404 page can be. In this article, we’ll explain what a 404 page is, best practices for using […]
Read more
While many industries are still struggling to recover from the impact of the COVID-19 pandemic, many more are thriving in the wake of it. One of those is the food hamper industry, which you may or may not be surprised to hear reached a colossal $33 billion in 2021. 2020 and 2021 were fraught with […]
Read more