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Home > Expertise > Data & Digital PR Services

Results-driven Digital PR Agency

SALT brings together deep expertise in PR, storytelling, content marketing and SEO to build link strategies that work. Whether you want more awareness, traffic, visibility, or leads, our digital PR delivers results that move your brand forward and support business growth.

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We use PR at every stage of the journey

Digital PR offers coverage, but it’s so much more than that. SALT’s digital PR services help guide your audience from awareness to action. We plan and deliver campaigns that support every stage of the customer journey, using the right tactic at the right time to keep your brand visible, credible, and compelling.

At the top of the funnel, we use bold, creative campaigns and thought leadership to spark interest and build brand awareness. Data stories, reactive commentary, and attention-grabbing hooks put your name in front of the right audience and make you part of the wider conversation.

As people move into the explore and evaluate stages, we keep your brand present with informative content, media features, and trusted third-party mentions. This helps reinforce your credibility and gives potential customers more reasons to trust you.

At the bottom of the funnel, we focus on conversion. This includes affiliate partnerships, product PR, and expert reviews that highlight value and drive action. We make sure your products and services appear in the places where decisions are made.

By aligning our PR tactics with each stage, we help you move people through the funnel with purpose. The result is smarter visibility that supports real outcomes.

It’s not just Digital PR — it’s the strategic application of creativity

Digital PR for brand fame

We create digital PR campaigns that put your brand in the spotlight. Whether it is a bold idea, a smart data story, or a reactive hook, we help you earn attention in the right places.

It is not just about being seen. It is about being remembered. By landing coverage in trusted media properties and sparking conversation online, we build lasting recognition and raise your profile with your target audience. Brand fame is not a one-off hit. It is consistent, creative storytelling used to keep your name in the mix. That is what we deliver.

  • Ideate
  • Validate
  • Execute
  • Outreach

Digital PR strategies for SEO and AI

Search is evolving, and your link-building strategy needs to keep up. We design digital PR campaigns to improve your rankings today and increase your visibility in AI-powered results for tomorrow and into the future.

By earning high-quality backlinks and citations in trusted sources, we help search engines and large language models (LLMs) understand, reference, and surface your brand. These links are proof of relevance, authority, and trust.

Our approach combines storytelling, data analytics, and media outreach to create content that people want to share and platforms want to promote. The result is stronger visibility in both traditional search results and the answers being shaped by AI tools.

Why digital PR matters for AI visibility

AI tools rely on trusted sources to shape and share answers. When your brand is cited in credible content across the web, it sends strong signals to language models.

SALT’s Digital PR services help you earn those citations. Through expert commentary, data-led stories, and quality coverage, we build your presence in the places AI pulls from. This increases your chances of being surfaced in AI-generated results and keeps your brand part of the conversation.

We create digital PR to get people talking

Digital PR works harder over time. Campaigns hosted online keep earning coverage, traffic, and engagement long after they launch. At SALT, we do things with a twist. Whether it is an unexpected story or a bold brand moment, we create digital PR that stands out and gets shared.

Reactive Digital PR Services

We help you join the conversation with fast, relevant commentary on news and trends. From quotes to short pieces, we make sure your brand stays visible and informed. That means being in the right place, at the right time, and with the right message to start those important conversations.

Brand Awareness Strategy

We help you grow awareness with content that sticks in the minds of your target audience. From messaging to channel mix, we shape a strategy that puts your brand in front of the right people more often. Clear goals, smart planning, and steady delivery mean your audience knows who you are and why you matter.

Product PR

We help you get your product seen by the right people. From launches to seasonal moments, we craft PR that highlights your product’s value and earns coverage that drives interest by putting you in the places where the spotlights are shining.

Outreach & Journalist Relationship Management

Strong stories need strong relationships. We build and manage connections with the journalists who matter to your brand. Through smart outreach and clear pitching, we help your content land in the right places and reach the right people.

Digital PR for Brand Fame

We use digital PR to get your brand noticed. Through bold ideas, creative campaigns, and targeted outreach, we help you earn the kind of coverage that builds recognition and gets people talking to create lasting impact.

Digital PR for Brand Discoverability

We build digital PR campaigns that improve how and where your brand shows up online. By earning high-quality links and coverage, we help you support your SEO, grow your authority, and make your content easier to find in search. SALT delivers PR that works for people and algorithms.

Product Launch PR

We plan and deliver PR that gives your product launch the attention it deserves. From press angles to media outreach, we help you tell the right story to the right audience. It is all about timing, message, and getting noticed when it counts.

Thought Leadership PR

We help you share expert insight through trusted media. By turning your knowledge into timely, relevant stories, we position your brand as a credible voice in your space. It is PR that builds authority and earns attention for the right reasons.

Creative Digital PR Campaigns

We create digital PR campaigns that put your brand in a positive light. . From data stories to visual hooks, we bring ideas to life that earn attention and links. Every campaign is built to be shareable, on-brand, and backed by clear goals.

Citation Analysis (AI Visibility)

We review how your brand is mentioned online to understand what AI tools learn about you. By analysing citations and sources, we help improve how language models pick up, interpret, and present your brand in answers. It is the first step to stronger AI visibility.

B2B Digital PR services

We help B2B brands earn attention through clear, credible stories. From expert-led campaigns to thought leadership and media outreach, we shape digital PR to build trust and drive interest. It is PR designed to reach decision makers and support long sales cycles.

Client Reviews

  • Jake
    Customer, Reviews.co.uk

    The team at SALT.agency were great to work with. I had a project in rebuilding a brand after a relatively damaging corporate crisis. Dan and the team were fantastic resources in their SEO expertise in building a strategy as well as the technical details related to migration to a new website as part of a larger branding effort. I cannot recommend this team highly enough!

  • Anonymous
    Customer, Reviews.co.uk

    We chose to work with SALT to enable a smooth international website migration. With the goal in mind to mitigate ranking and organic search traffic loss, the team at SALT carefully walked us through how to implement the necessary setup and monitored our performance throughout the process. The results were great and now we’re in a strong position to move into new markets and excel in our search goals!

  • Anonymous
    Customer, Reviews.co.uk

    SALT has been a great agency to work with for our SEO efforts. They’ve been very helpful in ensuring we increase our efforts, find the best opportunities, and optimise our website and content in the most efficient manner. I highly recommend them to anyone looking for an agency that will always have your back and help you towards your growth goals.

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