+1 (781) 205-1150 00:00 (GMT)
Home > Expertise > Specialist eCommerce SEO > Shopify SEO

Shopify SEO Consultancy and Ecommerce Support

Shopify now powers a huge share of global ecommerce, with merchants generating $378 billion in gross merchandise volume in 2025 alone. That scale means real opportunity, and real competition.

Standing out in Shopify's crowded organic search landscape takes more than a generic SEO approach. It takes a Shopify SEO consultancy that understands the platform's specific technical constraints and opportunities.

Discuss your Shopify SEO with a consultant
Contact us

Getting to know Shopify

Founded in 2004 and launched in 2006, Shopify has grown into one of the most widely used ecommerce platforms in the world. In 2025, Shopify merchants generated $378 billion in gross merchandise volume, a 29% increase year-over-year, with the platform’s own revenue reaching $11.5 billion.

For any brand running or considering Shopify, the platform’s scale is a real advantage, but it also means genuine organic search competition, making effective Shopify SEO essential rather than optional.

What are the advantages of using Shopify?

Like any ecommerce platform, Shopify has its own distinct advantages, several of which have direct implications for SEO and organic performance.

Shopify was built with mobile commerce in mind: every theme is mobile responsive, and the platform includes a free, built-in mobile shopping cart, both of which support the mobile-first indexing standards search engines now apply by default.

It also offers free iOS and Android apps for managing your store on the go, 24/7 support, abandoned cart recovery, its own payment gateway, and a strong set of built-in security features, all of which contribute to the site trust and reliability signals that support strong organic performance.

Who uses Shopify?

Shopify's client roster spans from Budweiser and PepsiCo to Tesla and Penguin Books, brands operating in some of the most competitive organic search categories that exist. At this scale and level of competition, generic SEO isn't enough, standing out requires a strategy built specifically around Shopify's platform.

Our Shopify SEO services

Shopify technical SEO

Shopify's theme structure, fixed URL patterns, and app ecosystem create technical SEO challenges that don't exist on more flexible platforms. We audit and optimise your Shopify technical foundation, from site speed and Core Web Vitals to resolving duplicate content across collections and product variants, ensuring the platform's constraints don't hold back your rankings.

Shopify content strategy

We build content strategies designed for how Shopify stores actually convert, from optimised collection and product pages to supporting content that drives organic traffic through every stage of the customer journey.

Shopify Plus and migration SEO

Moving to Shopify or Shopify Plus, or migrating between themes, carries real SEO risk if redirects, URL structures, and indexed content aren't handled carefully. We manage Shopify migrations to protect and build on your existing organic visibility, rather than losing it in the transition.

Shopify competitor analysis

We analyse how competing Shopify stores in your category are structured and ranking, identifying technical and content opportunities specific to competing effectively within Shopify's ecosystem.

Guides & Tips

  • Digital transformation: does your business need support to evolve?

    Read More

  • How to take manufacturing international and export online

    Read More

  • Judging a website’s reputation: Google search quality perspective

    Read More

Client Reviews

  • Onyx Ahmad
    VP of Business Development, International Filter Products Inc.

    We have been extremely impressed with SALT’s work, professionalism, and data-driven approach. What stands out the most is not just the reporting itself, but the depth of insight behind the data and how clearly it is translated into actionable business understanding.

    Their reports provide far more than numbers — they deliver meaningful analysis of traffic sources, organic growth, branded vs. non-branded performance, conversion behavior, user devices, landing page performance, and search trends. The level of visibility they provide gives us confidence in our digital strategy and helps us better understand how our customers are finding and interacting with our business.

    We especially appreciate SALT’s strong use of analytics, trend analysis, and performance benchmarking. Seeing clear growth in organic performance, user behavior patterns, and conversion insights has reinforced the value of a truly data-driven marketing strategy.

    SALT has demonstrated a strong command of SEO analytics, transparent communication, and an impressive ability to turn complex data into understandable, strategic insight. We highly value their partnership and would confidently recommend their team to organizations looking for a sophisticated, insight-focused digital marketing agency.

  • Luke Giles
    Digital Content & SEO Manager, Jewson

    Since partnering with SALT during the launch of our e-commerce platform, they’ve been a valuable partner to Jewson and STARK UK, helping us lay a strong technical SEO foundation that continues to support the business today. 

    They have consistently brought a high level of strategic SEO expertise to the table, helping us adapt to changing market conditions while staying focused on the areas that matter commercially.

    Their understanding of the realities of our business has meant recommendations have remained practical, while the work delivered has helped us maintain visibility, strengthen key categories, and drive measurable improvements in organic performance. 

  • Anastasia Pavlova
    SEO Specialist, JetBrains

    Working with SALT helped us approach SEO in a much more strategic and data-driven way. From identifying high-impact keyword opportunities to shaping content that performs well in traditional and AI search, their team consistently brought both strong SEO expertise and a deep understanding of developer audiences.

View all reviews

Recent Posts

Send us a Brief

Alternatively call us on +44 (0) 20 8050 7258 or email [email protected]