Transportation & Trucking SEO Company

Let us jump-start your online strategy with our expert logistic SEO services. From bespoke organic growth strategies to comprehensive technical SEO audits, we execute robust and sustainable SEO campaigns to fuel organic traffic growth and heighten brand awareness.

Consult with an experienced transport and logistics SEO agency

Why make SALT your transport SEO company?

We tailor strategies to each and every client, and have swathes of experience in the logistics sector, collaborating with a wealth of businesses, including fleet management software providers and car leasing firms, with the goal of improving their search rankings and revenue.

Our in-house specialists dedicate themselves to managing key elements of your logistics SEO to set your services apart from competitors and facilitate the discovery and selection process for potential leads. Let's discuss how we can align with your business goals and utilize SEO to help you arrive on target and on time.

Increase online visibility with bespoke logistic SEO services

Search engine result pages (SERPs) are the equivalent of “life in the fast lane”. Your rankings positions can fluctuate quickly and unpredictably, especially during Google’s algorithm updates. We constantly monitor, test, and evaluate these changes to keep you firmly in the driving seat at the top of the rankings. 

In many ways, it’s just like shipping goods from A to B. By optimising your website and other digital assets for users searching for transportation and logistics services, we drive targeted traffic to your website from organic search results.

Logistics & trucking SEO services

Whether it’s researching your transport and logistics competitors to identify content gaps or fixing broken links during a site migration, discover why SALT could be the perfect transport SEO agency for you.

Technical Auditing

Our team undertakes a technical SEO audit of the website, through which we identify the technical strengths and weaknesses of your website. All the findings serve as a base for a holistic, goal-driven optimisation strategy. Our experienced SEO team investigates ways to optimise your website with relevant keywords, on-site and off-site modifications, as well as look into specific issues such as search engine penalties, structural issues, internal linking, site speed and much more.

Competitor Analysis

To produce a search engine performance growth strategy, a comprehensive competitor analysis is required. We investigate the overall SEO activity of the competitors of our logistics and freight forwarding clients. Our team analyses their on-page and off-page content, their marketing activities boosting their online signals and reputation, as well as identifying their strengths and weaknesses, and uses these insights to craft an integrated SEO strategy for our clients.

At SALT, we strive to help our clients be highly competitive players in the logistics and supply chain services industry.

Website Migrations

Our team has extensive experience working on website migrations for multinational companies operating internationally; therefore, we understand the importance of a seamless website migration. Whether it is a website redesign to improve the user experience, a content management platform change, or a move from an outdated server to a new one to increase the technical performance of your website. Our SEO specialists reassure that no traffic, rankings, or other SEO value are lost during the website migration.

Content Strategy

Displaying industry knowledge and expertise is a great way to compel potential clients to use your services. Whether your business is a logistics company, a passenger transportation service provider, or a freight forwarder, SEO optimised website content will increase your chances of ranking higher in the search engines and being seen by potential consumers and business customers.

Through keyword research and content audits, our SEO content consultants establish a content optimisation and production strategy, encompassing your off-site content, supporting content such as product or service guides or informative case studies or blog posts, and on-site content. Unique, engaging, SEO optimised content is a tool for increasing your relevance, rankings, traffic, and consequently, revenue.

International SEO

Most notable SEO implementation for the supply chain service companies is international SEO. International SEO processes are designed to reassure that search engines can distinguish what country and what language users you are targeting. When providing international transport, logistics, and freight forwarding services, this is essential for your search engine rankings.

Technical SEO

The technical SEO elements of your website are pivotal to its performance in search engines. Optimising behind-the-scenes elements such as adding structured data, mobile optimisation, page speed, and site architecture coincides with a better user and search engine experience. Furthermore, a robust technical setup helps search engines access, crawl, understand, and index your pages without encountering any issues.

As a specialist technical SEO agency, we cut no corners when creating a strong technical foundation for trucking and logistics companies so you can excel in this fast-paced sector.

Content marketing

By developing a solid keyword strategy and conducting a thorough conduct audit, our creative content team can help freight forwarders, trucking companies, and third-party logistics enterprises regularly add engaging, informative, and relevant content to their site and other platforms.

Logistics companies can break down while trying to come up with new topics for their blog or social media channels. SALT supports you with in-depth content calendars, improve your internal linking, and map out topic cluster opportunities. Content production is no problem, either. From informative case studies and blog posts to building backlinks and shipping your social media posts far and wide, we’ll increase your brand authority, rankings, traffic, and consequently, revenue.

Data-led digital PR Services

An immense amount of data is created daily in the transportation and logistics industry. Use these numbers to add credibility and mileage to your content marketing campaigns, and lean on our data industry leaders to bring craft and a creative angle to your stories.

Whether you’re an online butcher who’s discovered a trend in the nation’s meat-eating habits or a green logistics company minimising your environmental impact through real-time route planning, we’ll showcase your unique, data-driven content in the punchiest way.

Turn to the data insights team to elevate your digital PR campaigns with data that attracts both readers and journalists, and drives highly qualified traffic to your website

Client Reviews

  • Jake

    The team at were great to work with. I had a project in rebuilding a brand after a relatively damaging corporate crisis. Dan and the team were fantastic resources in their SEO expertise in building a strategy as well as the technical details related to migration to a new website as part of a larger branding effort. I cannot recommend this team highly enough!

  • Anonymous

    We chose to work with SALT to enable a smooth international website migration. With the goal in mind to mitigate ranking and organic search traffic loss, the team at SALT carefully walked us through how to implement the necessary setup and monitored our performance throughout the process. The results were great and now we’re in a strong position to move into new markets and excel in our search goals!

  • Anonymous

    SALT has been a great agency to work with for our SEO efforts. They’ve been very helpful in ensuring we increase our efforts, find the best opportunities, and optimise our website and content in the most efficient manner. I highly recommend them to anyone looking for an agency that will always have your back and help you towards your growth goals.

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Alternatively call us on +44 (0) 20 8050 7258 or email [email protected]