How Can We Help Transport, Logistics, and Freight Brands?
If your business operates in the logistics, transportation or freight forwarding sector, then you are aware how much this industry relies on all things digital when it comes to a successful delivery of goods and financial operations involved in the trade.
Similarly, to reach businesses and customers looking for the services you offer, the presence of your website in the search engine result pages for your main keywords is crucial.
Conquering Search Engine Result Pages in The Transport, Logistics, and Freight Sector
This is where SALT.agency an experienced SEO team and our in-house tools can come into play and help your business reach exponential growth by increasing your brand's visibility, traffic, conversions, and generating signals across the industry.
Search engine optimisation can be very beneficial for businesses operating in the supply chain services, as the value of each client is very high, therefore making the return on SEO investment very attractive.
Our Transport, Logistics, and Freight SEO Expertise
Our team undertakes a technical SEO audit of the website, through which we identify the technical strengths and weaknesses of your website. All the findings serve as a base for a holistic, goal-driven optimisation strategy. Our experienced SEO team investigates ways to optimise your website with relevant keywords, on-site and off-site modifications, as well as look into specific issues such as search engine penalties, structural issues, internal linking, site speed and much more.
To produce a search engine performance growth strategy, a comprehensive competitor analysis is required. We investigate the overall SEO activity of the competitors of our logistics and freight forwarding clients. Our team analyses their on-page and off-page content, their marketing activities boosting their online signals and reputation, as well as identifying their strengths and weaknesses, and uses these insights to craft an integrated SEO strategy for our clients.
At SALT, we strive to help our clients be highly competitive players in the logistics and supply chain services industry.
Our team has extensive experience working on website migration for multinational companies operating internationally; therefore, we understand the importance of a seamless website migration. Whether it is a website redesign to improve the user experience, a content management platform change, or a move from an outdated server to a new one to increase the technical performance of your website. Our SEO specialists reassure that no traffic, rankings, or other SEO value are lost during the website migration.
Displaying industry knowledge and expertise is a great way to compel potential clients to use your services. Whether your business is a logistics company, a passenger transportation service provider, or a freight forwarder, SEO optimised website content will increase your chances of ranking higher in the search engines and being seen by potential consumers and business customers.
Through keyword research and content audits, our SEO content consultants establish a content optimisation and production strategy, encompassing your off-site content, supporting content such as product or service guides or informative case studies or blog posts, and on-site content. Unique, engaging, SEO optimised content is a tool for increasing your relevance, rankings, traffic, and consequently, revenue.
Most notable SEO implementation for the supply chain service companies is international SEO. International SEO processes are designed to reassure that search engines can distinguish what country and what language users you are targeting. When providing international transport, logistics, and freight forwarding services, this is essential for your search engine rankings.
The team at SALT.agency were great to work with. I had a project in rebuilding a brand after a relatively damaging corporate crisis. Dan and the team were fantastic resources in their SEO expertise in building a strategy as well as the technical details related to migration to a new website as part of a larger branding effort. I cannot recommend this team highly enough!
We chose to work with SALT to enable a smooth international website migration. With the goal in mind to mitigate ranking and organic search traffic loss, the team at SALT carefully walked us through how to implement the necessary setup and monitored our performance throughout the process. The results were great and now we’re in a strong position to move into new markets and excel in our search goals!
SALT has been a great agency to work with for our SEO efforts. They’ve been very helpful in ensuring we increase our efforts, find the best opportunities, and optimise our website and content in the most efficient manner. I highly recommend them to anyone looking for an agency that will always have your back and help you towards your growth goals.