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SEO Migration Services That Safeguard Your Organic Performance

A website migration is a pivotal moment for your brand. With the right SEO expertise, you can protect your organic visibility, maintain search equity, and launch with confidence. The SALT team guides you through every stage of the migration process to ensure a smooth transition and sustained performance.

Enjoy a seamless migration with no traffic loss
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Why SEO expertise is critical in website migrations

Website migrations involve many moving parts that can influence how search engines understand and value your site. Even small changes to URLs, internal links, redirects, or content structure can lead to visibility loss if handled without the right expertise.

SEO specialists ensure that your existing authority is protected through careful planning, structured mapping, and precise technical implementation. With expert guidance, your new website launches with continuity, stability, and the best chance of lifting overall organic performance rather than harming it.

Why choose our SEO migration agency

Selecting the right partner can make the difference between a seamless transition and a costly decline in organic traffic. SALT.agency offers a blend of strategic insight, technical capability, and hands-on collaboration with your internal teams.

We work closely with marketers, developers, and project leads to create a clear migration pathway that aligns with your business goals. Every decision is backed by data and best practices, ensuring strong foundations for long-term organic growth.

You gain peace of mind knowing your migration is handled by experienced specialists who understand both the complexity of search and the practical realities of large-scale website projects.

Our website migration SEO services

SALT’s SEO migration services are designed to give you complete support across the planning, execution, and post-launch stages. We adapt to your platform, timelines, and technical setup while maintaining full focus on protecting your organic performance. Whether your organisation is refreshing its brand, consolidating digital assets, upgrading technology, or shifting to a more scalable platform, we deliver a structured approach designed to reduce risk and improve outcomes.

Domain Migrations

We manage domain changes with a structured redirect plan, careful tracking of authority signals, and detailed testing so search engines understand the new domain quickly and users experience a smooth, uninterrupted journey.

Platform Migrations

We oversee CMS transitions by reviewing technical risks, aligning your new platform with SEO best practices, and ensuring content, templates, and core site elements migrate cleanly for a stable, high-performing launch.

URL Structure Migrations

We design clear URL architecture and create precise mapping files that pass authority, reduce crawl waste, and support intuitive navigation. This ensures your new structure improves both user experience and organic performance.

SEO Migration Planning & Audit

We deliver a full audit of your current site, highlight risks, and define a step-by-step migration plan. Every key dependency is addressed so your move is controlled, predictable, and positioned to retain visibility and traffic.

Technical SEO for Migrations

We optimise all technical elements, including redirects, site speed, crawl paths, metadata, and indexation rules. This ensures search engines can understand your new setup quickly and reward it with stable performance.

Any URL structure changes also require you to create new XML sitemaps. Our holistic approach to website migrations helps you maintain rankings and traffic flow during these essential adjustments.

Post-Migration Monitoring and Support

We closely monitor rankings, traffic, crawl data, and site health after launch. Our team resolves emerging issues quickly and guides improvements so your visibility stabilises and continues to grow over time.

Guides & Tips

Client Reviews

  • Jake
    Customer, Reviews.co.uk

    The team at SALT.agency were great to work with. I had a project in rebuilding a brand after a relatively damaging corporate crisis. Dan and the team were fantastic resources in their SEO expertise in building a strategy as well as the technical details related to migration to a new website as part of a larger branding effort. I cannot recommend this team highly enough!

  • Anonymous
    Customer, Reviews.co.uk

    We chose to work with SALT to enable a smooth international website migration. With the goal in mind to mitigate ranking and organic search traffic loss, the team at SALT carefully walked us through how to implement the necessary setup and monitored our performance throughout the process. The results were great and now we’re in a strong position to move into new markets and excel in our search goals!

  • Anonymous
    Customer, Reviews.co.uk

    SALT has been a great agency to work with for our SEO efforts. They’ve been very helpful in ensuring we increase our efforts, find the best opportunities, and optimise our website and content in the most efficient manner. I highly recommend them to anyone looking for an agency that will always have your back and help you towards your growth goals.

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