SEO for the Medical & Healthcare Industries

Would you like to consult with an experienced healthcare SEO consultant?

Bespoke search engine optimisation consultancy and strategy from an experienced SEO team with years of acquired knowledge working with healthcare institutions, wholesalers, and eCommerce retailers.

How Can We Help Healthcare Brands?

More and more people turn to internet search engines with their health issues, look for fitness supplements, or other services promoting mental and physical wellbeing.

With the rise of health and wellness awareness, the sector has become very saturated and competitive.
Whether your B2C website presents the services of your dental practice, retails yoga mats, or solutions for specific illnesses, it is required to be search engine friendly to stand out amongst the competition and to conquer the search engine result pages.

Through our SEO services B2B healthcare businesses, wholesalers and distributors providing other companies in the industry with medical equipment, medicines, or other supplies can achieve peak search engine performance and scale their business.

Dominating Search Engine Result Pages in the Healthcare Sector

At, our experienced technical SEO team tailors strategy and employs SEO best practices for every healthcare brand we support.

Healthcare sector is very varied, encompassing the medical, fitness, and wellness services and eCommerce businesses. Therefore, SEO optimisation requires a case by case evaluation of the website and bespoke strategy.

SEO for healthcare institutions and eCommerce businesses can provide a cost-effective way to reach new patients, customers, and increase their visibility and market share.

Our SEO consultant team carves a path to success for each of our healthcare clients, using our in-house tools, years of acquired experience, and knowledge. We strive to drive relevant traffic and grow our client’s market share.

Our Healthcare SEO Expertise

Optimising online retailer website’s for search engine performance is a particularly challenging and high-stake task, frequently due to the scale of an eCommerce website. Equally, healthcare institutions must list their services in search engine, and user-friendly manner, which entails SEO optimised content, site speed, navigation, and much more.

Technical Auditing

The first step towards an SEO optimised healthcare product or service website is auditing the existing site to identify what is performing well and the pain points requiring optimisation for optimal search engine performance.

Competitor Analysis

Our team provides an insightful competitor audit to identify their on-site, off-site, signal and link building activities.

Competitor research and gap analysis is a great way to implement successful methods in your SEO strategy, as well as to determine how your website can stand out amongst the competition through unique selling points, keywords, and high-quality user experience.

Website Migration

A smooth website migration relies on a strategic action plan to preserve the rankings and traffic of your website during and after the migration.

No matter if you are moving from an old server to a new one, changing the CMS platform, or giving the site a new design, our technical SEO team will be there to ensure a smooth transition.

Content Strategy

Search engine optimised content will have increased visibility in the search engines and therefore will reach more potential customers and patients. High quality, informative, and engaging content can serve as a sign of authority and knowledge in the healthcare field, making your brand more appealing to the user and increasing your credibility.

Content can range from off-site to on-site content, such as supporting blog content, interviews, video content, image files, customer testimonials, and medical accreditation certificates.

SEO Trend Analysis

With constant innovation across all industries and new health and wellness trends, it is essential to keep up to date with the trends in the healthcare sector.

Guides & Tips

  • How to Approach SEO for Healthcare Websites

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Client Reviews

  • Rob Kingdom

    We’re entering into our 3rd year of partnership with SALT during which time they have provided us with invaluable support which commonly extends far beyond their obligations.

    This is a team so driven by their passion for SEO that they do not hesitate to go the extra mile time and time again. As we enter a new phase in the development of our website we only see more involvement for SALT in helping us achieve our goals.

  • Ali LeClerc

    Working with Reza and the SALT team was a game changer for us. From a business perspective, our website inbounds more than doubled over a period of 6 months with relevant, highly targeted traffic. Reza and the team took the time to understand our very niche, technical space to give us specific direction on web content, and the results speak for themselves. I’d recommend SALT to anyone looking for a real partner when it comes to SEO engagement – not to mention that the team is genuinely a pleasure to work with. I look forward to a continued partnership with Reza and the SALT team as long as I have SEO needs (which I’d imagine will be for a very long time).

  • Elenitsa Staykova

    SALT’s dedication to our projects and their technical know-how were superb.

    They really went the extra mile and took the time to understand our business, never applying one-size-fits-all solutions. They have added concrete and measurable value to our business.

    They are professional, confident, insightful, and keeps up-to-date with Google algorithm changes. Most importantly, they are a pleasure to work with! Looking forward to collaborating with them again in the future.

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Alternatively call us on +44 (0) 20 8050 7258 or email [email protected]