Resources

In the ever-evolving travel industry, understanding and harnessing the power of trends data is not just an advantage — it’s a necessity. As destinations rise and fall in popularity, the ability to predict and prepare for these shifts makes the difference between capturing an audience and missing the mark. At SALT, we recognise the critical […]

It’s hard to think of life before Netflix. Its subscription-based business model makes it the most popular streaming service in the world, offering a vast catalogue of movies, TV shows, and original content. The best films and TV shows transport us to other worlds without us ever leaving the couch. Yet, if we put the […]

Four years on from the COVID-19 pandemic, the travel industry now finds itself at the mercy of the cost of living crisis. This analysis investigates which popular countries enjoyed the largest monthly search volume increases between 2021 and 2023. We’ll also give predictions for which countries will grow the most in the next 12 months, […]

A recent study by Which? found that trust in UK supermarkets has fallen to its lowest point in a decade. Measured on a scale of -100 to 100, as of August 2023, the ‘trust score’ for the grocery sector sits at 30, compared to 24 in 2013. The consumer study claims that 85% of consumers […]

In the ever-evolving world of web development, frameworks and technologies constantly emerge to streamline the development process and enhance user experience.  One of the frameworks that have gained significant popularity is Nuxt.js, built upon Vue.js. The top six countries that use Nuxt.js include the US, Japan, Russia, Germany, the UK, and China, with the number […]

Football — the beautiful game with a worldwide following. Hardcore fans love to show support for their team in any way they can, from visiting stadiums on match day to brandishing the kit. But devotees who hope to wear their team’s colours are expected to cough up an increasingly eye-watering sum each year to get […]

As the world continues evolving, so does how we seek and consume information. Search engines have become our go-to exploration, knowledge, and discovery tools.  In an era where inclusivity and acceptance are gaining momentum, it comes as no surprise that searches related to Pride have become increasingly prevalent. Beyond the vibrant parades and rainbow flags, […]

The data & PR team at SALT.agency has delved into 2023’s online Eurovision data to predict this year’s winners. Using search volume, publicity, and social media noise, we have predicted the winners of the UK’s second-biggest event this month. Overall 2023 winner prediction Using a complex data methodology, we have accumulated all the data and […]