Resources

  • Binge-worthy destinations: The Netflix effect on tourism

    It’s hard to think of life before Netflix. Its subscription-based business model makes it the most popular streaming service in the world, offering a vast catalogue of movies, TV shows, and original content. The best films and TV shows transport us to other worlds without us ever leaving the couch. Yet, if we put the […]

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  • Biggest travel predictions for 2024

    Four years on from the COVID-19 pandemic, the travel industry now finds itself at the mercy of the cost of living crisis. This analysis investigates which popular countries enjoyed the largest monthly search volume increases between 2021 and 2023. We’ll also give predictions for which countries will grow the most in the next 12 months, […]

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  • 10 examples of websites using Nuxt.js: Benefits and common issues

    In the ever-evolving world of web development, frameworks and technologies constantly emerge to streamline the development process and enhance user experience.  One of the frameworks that have gained significant popularity is Nuxt.js, built upon Vue.js. The top six countries that use Nuxt.js include the US, Japan, Russia, Germany, the UK, and China, with the number […]

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  • Beyond the Rainbow: What Search Trends Tell us About Pride

    As the world continues evolving, so does how we seek and consume information. Search engines have become our go-to exploration, knowledge, and discovery tools.  In an era where inclusivity and acceptance are gaining momentum, it comes as no surprise that searches related to Pride have become increasingly prevalent. Beyond the vibrant parades and rainbow flags, […]

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  • Eurovision 2023: Tops and Bottoms

    The data & PR team at SALT.agency has delved into 2023’s online Eurovision data to predict this year’s winners. Using search volume, publicity, and social media noise, we have predicted the winners of the UK’s second-biggest event this month. Overall 2023 winner prediction Using a complex data methodology, we have accumulated all the data and […]

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