Eurovision 2023: Tops and Bottoms
The data & PR team at SALT.agency has delved into 2023’s online Eurovision data to predict this year’s winners.
Using search volume, publicity, and social media noise, we have predicted the winners of the UK’s second-biggest event this month.
Overall 2023 winner prediction
Using a complex data methodology, we have accumulated all the data and predicted 2023’s Eurovision winners by combining a special blend of data. With that, we predict that France will be crowned 2023’s winner.
Search volume popularity by artist
This year features a list of talented artists. Across the world, fans are searching for their favoured artists.
We collected and analysed this data to show which artists are searched for the most through Google.
Marco Mengonia tops the list with a whopping 68,450 searches.
The Italian singer is a clear fan favourite, followed by the beats of La Zarra, boasting an impressive 45,300 searches.
The combined search popularity of these two artists makes up 67.3% of search popularity for all artists.
Publication popularity by country
We predict that articles published and received by each country will greatly influence the public vote.
Greece stood strong, with nearly 50,000 articles covering the country’s entry. However, the country has not reached the grand final.
The closest competing country is the UK, with less than half of that.
Adding to the intrigue Ukraine is 16th most searched and 22nd in publicity.
|Top 10 Countries by Online Publicity|
As predicted, some of the countries with the lowest online publicity did not make it through last night’s semi-finals.
|Bottom 10 Countries by Online Publicity|
Social media noise by country
Ukraine has garnered a lot of competition coverage, coming in 7th place.
Interestingly, Switzerland has the highest engagement, but last won in 1988, while Azerbaijan has the lowest, and won in 2011.
As predicted, the country did not make it to the grand finals.
|Top Ten Countries By Social Engagement|
As assumed by our specialist indexing, a large portion of the countries did not make it through to the finals.
|Bottom Ten Countries By Social Engagement|
Do populations make a difference?
It’s no secret that the number of votes could significantly determine the final positions at Eurovision, despite countries being unable to vote for themselves. Could the population size of each participating country partially influence votes?
Many smaller countries did not make it to the grand final. That said, both the Netherlands and Romania, with populations over 17 and 19 million, respectively, did not reach 2023’s grand final.
|Top Ten Countries By Population||Bottom Ten Countries By Population|
Taking a quick look at the relationship between the number of times won and populations, we can see there is a positive correlation.
Yet, there are many outliers. Germany has the largest population but hasn’t won since 2010.
Where does the UK sit?
There is a glimmer of hope for the UK. The odds of a triumphant victory for Mae Muller have quietly gained momentum, possibly thanks to the Coronation.
Though it is premature to make grand predictions about the UK’s Eurovision success, a sense of optimism lingers as we find ourselves in 6th place.
Regarding previous winners, Ireland claims the top spot (7), followed by Sweden (6), this year’s favourites.
Despite the country’s impressive track record, Ireland sits in 22nd place on social media coverage.
This might have affected the country’s inability to progress beyond the semi-finals.