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Digital PR Services Designed to Drive Business Results

SALT provides digital PR services that combine PR, storytelling, content and SEO expertise. Bespoke link strategies are built for you, focused on rankings, AI visibility, and the business outcomes you're accountable for. Our digital PR services are tailored to your commercial goals first, creativity second, whether the goal is to improve awareness, traffic, or leads.

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We use PR at every stage of the journey

Digital PR offers coverage, but it’s so much more than that. SALT’s digital PR services guide your audience from awareness to action. We plan and deliver campaigns that support every stage of the customer journey, using the right tactic at the right time to keep your brand visible, credible, and compelling.

  • At the top of the funnel, we use bold, creative campaigns and thought leadership to spark interest and build brand awareness. Data stories, reactive commentary, and attention-grabbing hooks put your name in front of the right audience and make you part of the wider conversation.
  • As people move into the middle of the funnel, explore and evaluate stages, we keep your brand present with informative content, media features, and trusted third-party mentions. This helps reinforce your credibility and gives potential customers more reasons to trust you.
  • At the bottom of the funnel, we focus on conversion. This includes affiliate partnerships, product PR, and expert reviews that highlight value and drive action. We make sure your products and services appear where decisions are made.

This full-funnel approach is how our digital PR services have helped clients grow both branded search demand and bottom-line conversions.

It’s not just Digital PR — it’s the strategic application of creativity

A digital PR service for brand fame

We create digital PR campaigns that put your brand in the spotlight. Whether it’s a bold idea, a smart data story, or a reactive hook, we help you earn attention in the right places.

Being seen gets you a mention. Being remembered gets you considered. That's the difference our digital PR agency aims to deliver. Securing coverage in trusted media outlets and sparking conversation online help build lasting recognition and raise your profile among your target audience.

Brand fame isn’t a one-off hit. It’s consistent, creative storytelling that keeps your name in the mix. That’s what our digital PR agency services deliver.

  • Ideate
  • Validate
  • Execute
  • Outreach

Digital PR strategies for SEO and AI

Search is evolving, and your link-building strategy needs to keep up. We design digital PR campaigns to improve your rankings today and increase your visibility in AI-powered results for tomorrow and into the future.

By earning high-quality backlinks and citations in trusted sources, we help search engines and large language models (LLMs) understand, reference, and surface your brand. These links are proof of relevance, authority, and trust.

Our approach combines storytelling, data analytics, and media outreach to create content that people want to share and platforms want to promote. The result is greater visibility in both traditional search results and in answers shaped by AI tools.

Why digital PR matters for AI visibility

AI tools rely on trusted sources to shape and share answers. When your brand is cited in credible content across the web, it sends strong signals to language models.

SALT’s digital PR services help you earn those citations. Through expert commentary, data-led stories, and quality coverage, we build your presence in the places AI pulls from.

This is how a well-planned digital PR strategy builds the citations AI platforms rely on. And it’s why it's becoming as important to your visibility as traditional search rankings.

We create digital PR to get people talking

Digital PR works harder over time. Campaigns hosted online keep earning coverage, traffic, and engagement long after they launch. At SALT, we do things with a twist. Whether it’s an unexpected story or a bold brand moment, we create digital PR strategies that stand out and get shared.

Reactive Digital PR Services

Join the conversation with fast, relevant commentary on news and trends. From quotes to short pieces, we make sure your brand stays visible and informed. That means being in the right place, at the right time, and with the right message to start those important conversations.

Brand Awareness and Thought Leadership

Grow awareness with thought leadership content that sticks with your target audience. From messaging to channel mix, we shape a strategy that puts your brand in front of the right people more often. Clear goals, smart planning, and steady delivery mean your audience knows who you are and why you matter.

Share expert insight through trusted media. Turning your knowledge into timely, relevant stories positions your brand as a credible voice in your space with PR that builds authority and earns attention for the right reasons.

Product and Launch PR

Get your product seen by the right people with press angles and media outreach that help tell the right story. From launches that give your product the attention it deserves to seasonal moments, we craft PR that highlights your product’s value and earns coverage that drives interest by putting you where the spotlight is shining. It’s all about timing, message, and getting noticed when it counts.

Outreach and Journalist Relationship Management

Strong stories need strong relationships. We build and manage connections with the journalists who matter to your brand. Through smart outreach and clear pitching, we help your content land in the right places and reach the right people.

Creative Digital PR Campaigns for Brand Fame

We create digital PR campaigns that put your brand in a positive light. From data stories to visual hooks, we bring ideas to life that earn attention and links. Every campaign is built to be shareable, on-brand, and backed by clear goals.

Digital PR for SEO and Discoverability

We build digital PR campaigns that improve how and where your brand shows up online. By earning high-quality links and coverage, we help you support your SEO, grow your authority, and make your content easier to find in search. SALT delivers PR that works for people and algorithms.

Citation Analysis (AI Visibility)

We review how your brand is mentioned online to understand what AI tools learn about you. By analysing citations and sources, we help improve how language models pick up, interpret, and present your brand in answers. It’s the first step to stronger AI visibility.

B2B Digital PR services

We help B2B brands earn attention through clear, credible stories. From expert-led campaigns to thought leadership and media outreach, we shape digital PR to build trust and drive interest. It is PR designed to reach decision makers and support long sales cycles.

Client Reviews

  • Onyx Ahmad
    VP of Business Development, International Filter Products Inc.

    We have been extremely impressed with SALT’s work, professionalism, and data-driven approach. What stands out the most is not just the reporting itself, but the depth of insight behind the data and how clearly it is translated into actionable business understanding.

    Their reports provide far more than numbers — they deliver meaningful analysis of traffic sources, organic growth, branded vs. non-branded performance, conversion behavior, user devices, landing page performance, and search trends. The level of visibility they provide gives us confidence in our digital strategy and helps us better understand how our customers are finding and interacting with our business.

    We especially appreciate SALT’s strong use of analytics, trend analysis, and performance benchmarking. Seeing clear growth in organic performance, user behavior patterns, and conversion insights has reinforced the value of a truly data-driven marketing strategy.

    SALT has demonstrated a strong command of SEO analytics, transparent communication, and an impressive ability to turn complex data into understandable, strategic insight. We highly value their partnership and would confidently recommend their team to organizations looking for a sophisticated, insight-focused digital marketing agency.

  • Luke Giles
    Digital Content & SEO Manager, Jewson

    Since partnering with SALT during the launch of our e-commerce platform, they’ve been a valuable partner to Jewson and STARK UK, helping us lay a strong technical SEO foundation that continues to support the business today. 

    They have consistently brought a high level of strategic SEO expertise to the table, helping us adapt to changing market conditions while staying focused on the areas that matter commercially.

    Their understanding of the realities of our business has meant recommendations have remained practical, while the work delivered has helped us maintain visibility, strengthen key categories, and drive measurable improvements in organic performance. 

  • Anastasia Pavlova
    SEO Specialist, JetBrains

    Working with SALT helped us approach SEO in a much more strategic and data-driven way. From identifying high-impact keyword opportunities to shaping content that performs well in traditional and AI search, their team consistently brought both strong SEO expertise and a deep understanding of developer audiences.

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