Data & Digital PR

Digital PR services unleash the internet's full power to put your public relations messages in front of a larger online audience.

SALT's digital PR service generates engaging data PR campaigns built around original research and the expertise of our in-house digital PR agency consultants. 

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What is Data PR?

Data PR has similar goals to traditional PR — to build brand awareness, become a familiar and trusted voice in an industry, and spread news of your business’s success. So what is digital PR? It’s a mix of SEO strategy, content marketing, and influencer outreach. 

Within the broad spectrum of digital PR services, data PR is a powerful specialism that gives your public relations unique faith and value. Any digital PR agency worth its salt knows marketing messages need to be backed by detailed, rigorously obtained data to hit home.

Why choose us?

SALT helps identify opportunities for innovative data PR in your industry, using reliable and rigorous data to ensure that nobody contests your published findings.

We have in-depth expertise across local and international SEO, search engine content marketing, and a variety of digital formats and media types.

Our content marketing specialists weave your data PR campaign into something bigger and longer-lasting — building your website organically even after the initial press campaign ends.

Why is Data & Digital PR important?

Digital PR is important in its own right and as part of a broader content strategy plan.

As a digital PR agency that also provides comprehensive content marketing services, SALT ensures your PR materials support the promotion of your overall online presence.

In general, digital marketing can reach a much larger, more relevant, targeted, and engaged audience. Local SEO campaigns can reach customers on your doorstep, while multinational enterprise SEO campaigns can improve your search presence in entire countries.

Within this digital marketing mix, digital PR and data PR leverage the internet's thirst for knowledge. Data PR campaigns build unparalleled awareness and recognition across a B2B or B2C customer base by establishing your brand as a primary source of trusted information.

Data PR Services

Whether you're looking for the whole package, or merely consultancy on certain PR offerings, check out our full spectrum of PR services.

PR Strategy

We build creative digital PR campaigns that wrap around your current marketing and business strategies to amplify your brand presence within your industry and market.

Product PR

Whether you’re releasing a new product or a service, our team ensures maximum coverage in your sector and market to create maximum impact for launch success.

Content Marketing

With expert strategy comes expert content production. Including press releases, guides, articles, and thought-leadership pieces, our team creates expert content to drive links and organic performance.

Outreach & Press

Including initial outreach to top and relevant media organisations, we organise and respond to press enquiries to act as your press office — ensuring your campaign gets the coverage it deserves.

Client Reviews

  • Rob Kingdom

    We’re entering into our 3rd year of partnership with SALT during which time they have provided us with invaluable support which commonly extends far beyond their obligations.

    This is a team so driven by their passion for SEO that they do not hesitate to go the extra mile time and time again. As we enter a new phase in the development of our website we only see more involvement for SALT in helping us achieve our goals.

  • Ali LeClerc

    Working with Reza and the SALT team was a game changer for us. From a business perspective, our website inbounds more than doubled over a period of 6 months with relevant, highly targeted traffic. Reza and the team took the time to understand our very niche, technical space to give us specific direction on web content, and the results speak for themselves. I’d recommend SALT to anyone looking for a real partner when it comes to SEO engagement – not to mention that the team is genuinely a pleasure to work with. I look forward to a continued partnership with Reza and the SALT team as long as I have SEO needs (which I’d imagine will be for a very long time).

  • Elenitsa Staykova

    SALT’s dedication to our projects and their technical know-how were superb.

    They really went the extra mile and took the time to understand our business, never applying one-size-fits-all solutions. They have added concrete and measurable value to our business.

    They are professional, confident, insightful, and keeps up-to-date with Google algorithm changes. Most importantly, they are a pleasure to work with! Looking forward to collaborating with them again in the future.

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