Specialist Franchise SEO agency services

Addressing the dual function of a franchise's website is a difficult challenge. Customer generation for individual franchises and corporate website goals could each have their own SEO strategy.

The industry-recognised skills of our consultants can drive revenue to each location with a specialised franchisee SEO strategy. Increase the ROI of each location with inbound traffic and greater online visibility. Attract franchisees through more compelling business offerings and capture more market share through franchise SEO opportunities we identify.

Speak directly to a specialist SEO consultant

Specialist SEO for Franchise Businesses

Franchise SEO marketing is a digital marketing strategy designed to increase customer generation through search engines, this includes both SEO for franchisees and the corporate website. Managing multiple local intent strategies requires guidance from experienced professionals, and managing multiple Google Business Profile locations is time-consuming, adding another layer of complexity to a strategy. Grow your online presence with a franchise SEO strategy from Salt agency.

Why invest in SEO?

Your brand’s value will drive customers to your franchises, but…customers need to be able to find your nearest location. This means each location’s webpage has to be crawlable and indexable, so the correct location ranks at the top of the search engine results page. Franchise SEO is central to the growth of franchises. We’ve helped countless enterprises successfully drive local SEO growth. Read our case studies here.

Why choose us?

SEO for franchises is unique and requires a detailed understanding of international, national, and local search algorithms to be implemented profitably. Having served a broad range of clientele, our consultants understand the intricacies of each algorithm. 

Through our previous work with franchises, we understand the pain points of clients managing franchise websites. To address these, our development team has built specialist in-house software for a time and cost-efficient solution.

Enterpise Local SEO Management for Franchises


Consumers are more intelligent than ever. They read reviews, look for deals, and compare offerings. Additionally, Google explicitly states that they consider Google Business Profile review count and score in their algorithm. Thus, your business's online reputation is more important than ever, and this will only increase.

Use alerts to monitor location-specific reviews with our in-house tool, Mirador. Streamline this process with a cost-efficient solution and handle reviews in a timely manner with franchise seo services.

One of the main constraints of franchise local SEO is handling Google Business Profile listings. Each location requires its own profile and management, which can become time-consuming when updating store times, dates, and images for hundreds of locations. To address this issue, our in-house development team built Mirador. 

Mirador allows franchise SEOs to manage all their Google Business Profile listing in one place. Bulk publish, edit, monitor, and schedule changes for a handful to a few thousand franchise Google Business Profiles.

Find out more here.

What does a franchise SEO Strategy include?

Local keyword research & tracking

local SEO tracking for multiple locations causes host of issues. SEO keywords differ from location to location. This makes it difficult to track each location's specific keywords, and from that specific server location. Tracking this is a priority so that data-baked decisions can be made. Start an engagement with our expert consultants to improve your online visibility with a franchise SEO strategy.

Technical optimisation

Schema is one of many technical optimisations that can be applied to websites that require local optimisation. Each location will require a number of these technical optimisations to be applied. Being an SEO agency specialising in achieving technical excellence, this is where we thrive. Leverage our technical SEO specialists to realise systemic growth across your franchises.

Driving corporate SEO objectives

Improving SEO drives highly relevant traffic to your website and establishes your brand as an industry leader. Improving the end-consumers and the franchise's brand perception, both of which are integral factors of successful franchises.

Duplicate content management

Keep pages indexed by avoiding duplicate content. Franchise location page templates can cause mass duplication issues which can cause google to de-index pages. Handle duplication issues with a complete franchise SEO strategy developed by our specialists.

Client Reviews

  • Rob Kingdom

    We’re entering into our 3rd year of partnership with SALT during which time they have provided us with invaluable support which commonly extends far beyond their obligations.

    This is a team so driven by their passion for SEO that they do not hesitate to go the extra mile time and time again. As we enter a new phase in the development of our website we only see more involvement for SALT in helping us achieve our goals.

  • Ali LeClerc

    Working with Reza and the SALT team was a game changer for us. From a business perspective, our website inbounds more than doubled over a period of 6 months with relevant, highly targeted traffic. Reza and the team took the time to understand our very niche, technical space to give us specific direction on web content, and the results speak for themselves. I’d recommend SALT to anyone looking for a real partner when it comes to SEO engagement – not to mention that the team is genuinely a pleasure to work with. I look forward to a continued partnership with Reza and the SALT team as long as I have SEO needs (which I’d imagine will be for a very long time).

  • Elenitsa Staykova

    SALT’s dedication to our projects and their technical know-how were superb.

    They really went the extra mile and took the time to understand our business, never applying one-size-fits-all solutions. They have added concrete and measurable value to our business.

    They are professional, confident, insightful, and keeps up-to-date with Google algorithm changes. Most importantly, they are a pleasure to work with! Looking forward to collaborating with them again in the future.

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