Franchise SEO services

Addressing the dual function of a franchise's website is a difficult challenge. Customer generation for individual franchises and corporate website goals could each have their own SEO strategy.

Speak directly to a specialist SEO consultant

How can franchise SEO services benefit your franchise?

Franchise SEO marketing is a digital marketing strategy designed to generate customers through organic search. With the complexity of the market, it can be challenging to build a strong strategy that allows your franchise to take a step ahead of your competitors.

Our SEO strategies are tailored specifically to meet each client’s needs and tackle a plethora of angles benefiting franchise businesses, from expertly written on-page content to local schema.

Why invest in a specialist franchise SEO agency?

Your brand’s value will naturally drive customers to your franchises, but growth depends on a customer’s ability to find your nearest location. This means ensuring that the correct location’s webpage ranks at the top of the search engine results. More traffic to your site means more customers to your franchise location.

A franchise SEO company should be able to develop a strategy that not only enables your franchise to reach the top of the results page but also leads to real franchise growth.

Enterpise Local SEO Management for Franchises

Introducing Mirador

Consumers are more intelligent than ever. They read reviews, look for deals, and compare offerings. Additionally, Google explicitly states that they consider Google Business Profile review count and score in their algorithm. Thus, your business's online reputation is more important than ever, and this will only increase.

One of the main constraints of franchise local SEO is handling Google Business Profile listings. Each location requires its own profile and management, which can become time-consuming when updating store times, dates, and images for hundreds of locations. To address this issue, our in-house development team built Mirador.

With our in-house tool, Mirador, you can monitor location-specific reviews with alerts. With a cost-efficient solution, you can streamline this process and handle reviews in a timely manner with franchise SEO services.

Mirador allows franchise SEO consultants to manage all their Google Business Profile listings in one place. Publish, edit, monitor, and schedule changes in bulk for a handful to a few thousand franchise Google Business Profiles.

Find out more here.

Why choose our expert franchise SEO services?

Franchise SEO requires a detailed understanding of international, national, and local search algorithms to be implemented profitably. Our consultants are franchise SEO experts who have worked with countless enterprises across various industries around the globe.

We work with clients in a unique style to produce bespoke franchise SEO services tailored to each individual need. Our development team has also built a specialist in-house software for a time and cost-efficient solution to our franchise client’s common pain points.

What does a franchise SEO Strategy include?

Franchise SEO requires precise, tailored, and intelligent campaigns to succeed in organic search.

Local keyword research & tracking

Local keyword tracking can be a struggle, but having this information is so important for making data-led decisions. Local keyword research and tracking provide the foundation for an effective franchise SEO strategy and is an integral part of our SEO services. Start an engagement with our franchise expert SEO consultants to improve your organic online visibility.

Technical optimisation

Being a technical SEO agency specialising in achieving technical excellence, this is where we thrive! Defining a franchise SEO strategy that includes valuable technical expertise would be built on the findings identified through technical audits. Local schema is one of many valuable technical optimisations that can be applied to franchise websites that require local optimisations.

Content marketing

With expert franchise SEO strategy comes expert content production. Content marketing should be a key part of every franchise business's lead generation. Our experienced team of writers create quality content to drive links and organic performance, including on-page copy, articles, press releases, and guides.

Duplicate content management

Content perceived by Google as duplicated can lead to de-indexed pages and a significant reduction of your franchise’s visibility in search results. This can be caused by various factors including franchise location page templates which have caused mass duplication issues. Our SEO specialist are able to pinpoint areas at risk and develop strategies to avoid and mitigate the effects of having duplicate content.

Digital & Data PR

Our content marketing specialists enhance your data PR campaign into something bigger and longer-lasting — building your franchise’s website organically even after the initial press campaign ends. We build creative digital PR campaigns that wrap around your current marketing and business strategies to amplify your brand presence within your industry and market.

Client Reviews

  • Jake

    The team at were great to work with. I had a project in rebuilding a brand after a relatively damaging corporate crisis. Dan and the team were fantastic resources in their SEO expertise in building a strategy as well as the technical details related to migration to a new website as part of a larger branding effort. I cannot recommend this team highly enough!

  • Anonymous

    We chose to work with SALT to enable a smooth international website migration. With the goal in mind to mitigate ranking and organic search traffic loss, the team at SALT carefully walked us through how to implement the necessary setup and monitored our performance throughout the process. The results were great and now we’re in a strong position to move into new markets and excel in our search goals!

  • Anonymous

    SALT has been a great agency to work with for our SEO efforts. They’ve been very helpful in ensuring we increase our efforts, find the best opportunities, and optimise our website and content in the most efficient manner. I highly recommend them to anyone looking for an agency that will always have your back and help you towards your growth goals.

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