Specialist Franchise SEO agency services

Addressing the dual function of a franchise's website is a difficult challenge. Customer generation for individual franchises and corporate website goals could each have their own SEO strategy.

The industry-recognised skills of our consultants can drive revenue to each location with a specialised franchisee SEO strategy. Increase the ROI of each location with inbound traffic and greater online visibility. Attract franchisees through more compelling business offerings and capture more market share through franchise SEO opportunities we identify.

Speak directly to a specialist SEO consultant

Specialist SEO for Franchise Businesses

Franchise SEO marketing is a digital marketing strategy designed to increase customer generation through search engines, this includes both SEO for franchisees and the corporate website. Managing multiple local intent strategies requires guidance from experienced professionals, and managing multiple Google Business Profile locations is time-consuming, adding another layer of complexity to a strategy. Grow your online presence with a franchise SEO strategy from Salt agency.

Why invest in SEO?

Your brand’s value will drive customers to your franchises, but…customers need to be able to find your nearest location. This means each location’s webpage has to be crawlable and indexable, so the correct location ranks at the top of the search engine results page. Franchise SEO is central to the growth of franchises. We’ve helped countless enterprises successfully drive local SEO growth. Read our case studies here.

Why choose us?

SEO for franchises is unique and requires a detailed understanding of international, national, and local search algorithms to be implemented profitably. Having served a broad range of clientele, our consultants understand the intricacies of each algorithm. 

Through our previous work with franchises, we understand the pain points of clients managing franchise websites. To address these, our development team has built specialist in-house software for a time and cost-efficient solution.

Enterpise Local SEO Management for Franchises


Consumers are more intelligent than ever. They read reviews, look for deals, and compare offerings. Additionally, Google explicitly states that they consider Google Business Profile review count and score in their algorithm. Thus, your business's online reputation is more important than ever, and this will only increase.

Use alerts to monitor location-specific reviews with our in-house tool, Mirador. Streamline this process with a cost-efficient solution and handle reviews in a timely manner with franchise seo services.

One of the main constraints of franchise local SEO is handling Google Business Profile listings. Each location requires its own profile and management, which can become time-consuming when updating store times, dates, and images for hundreds of locations. To address this issue, our in-house development team built Mirador. 

Mirador allows franchise SEOs to manage all their Google Business Profile listing in one place. Bulk publish, edit, monitor, and schedule changes for a handful to a few thousand franchise Google Business Profiles.

Find out more here.

What does a franchise SEO Strategy include?

Local keyword research & tracking

local SEO tracking for multiple locations causes host of issues. SEO keywords differ from location to location. This makes it difficult to track each location's specific keywords, and from that specific server location. Tracking this is a priority so that data-baked decisions can be made. Start an engagement with our expert consultants to improve your online visibility with a franchise SEO strategy.

Technical optimisation

Schema is one of many technical optimisations that can be applied to websites that require local optimisation. Each location will require a number of these technical optimisations to be applied. Being an SEO agency specialising in achieving technical excellence, this is where we thrive. Leverage our technical SEO specialists to realise systemic growth across your franchises.

Driving corporate SEO objectives

Improving SEO drives highly relevant traffic to your website and establishes your brand as an industry leader. Improving the end-consumers and the franchise's brand perception, both of which are integral factors of successful franchises.

Duplicate content management

Keep pages indexed by avoiding duplicate content. Franchise location page templates can cause mass duplication issues which can cause google to de-index pages. Handle duplication issues with a complete franchise SEO strategy developed by our specialists.

Client Reviews

  • Jake

    The team at SALT.agency were great to work with. I had a project in rebuilding a brand after a relatively damaging corporate crisis. Dan and the team were fantastic resources in their SEO expertise in building a strategy as well as the technical details related to migration to a new website as part of a larger branding effort. I cannot recommend this team highly enough!

  • Anonymous

    We chose to work with SALT to enable a smooth international website migration. With the goal in mind to mitigate ranking and organic search traffic loss, the team at SALT carefully walked us through how to implement the necessary setup and monitored our performance throughout the process. The results were great and now we’re in a strong position to move into new markets and excel in our search goals!

  • Anonymous

    SALT has been a great agency to work with for our SEO efforts. They’ve been very helpful in ensuring we increase our efforts, find the best opportunities, and optimise our website and content in the most efficient manner. I highly recommend them to anyone looking for an agency that will always have your back and help you towards your growth goals.

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