As with all successful SEO campaigns, being able to demonstrate impact and ROI is pivotal in securing long-term partnerships.
Due to this, we have developed our internal and external performance reporting to be both efficient and easily digestible, with our aim being to convey the impact of our activity at any level within your business.
Our internal reporting is utilised, not simply to make data-led decisions, but also to give insight into what planning is required in preparation for the next strategic decisions — therefore ensuring no opportunity is missed.
Our reporting is API-driven from Google Analytics and is broken down into what we consider to be global level reporting. These are digestible reports, driven by automated APIs, which reduces the time spent on compiling the data. Our keyword reporting is also automated. Following the initial keyword research sprint, we input a representative cross section into a third-party tracking tool which produces a weekly report. This report is posted directly into Basecamp via our own automated bots.
Following the initial keyword research phase, SALT.agency uses a comprehensively vetted third-party keyword tracking solution, producing daily/weekly and monthly reporting that feeds directly into Basecamp.
This also allows us to set up alerts, so the relevant stakeholders — including local markets — receive an email notification when a new report is issued.
We categorise all keywords, so instead of looking at them on an individual keyword basis, we can assess trends over categories and at a product category level to provide data-led steering towards strategy.
This is a process where we take the APIs from Google Search Console and Bing Webmaster Tools and combine them with manual crawl data to create an audit trail of a website’s technical health from the perspective of search engines.
This process enables us to pinpoint any potential issues, as well as keep an audit trail, so we can identify any abnormalities and changes over a long period of time.
While our internal technical health checks are not client-facing documents in the same sense as our performance reporting — due to them being so data-heavy — we can share them if you wish.
SALT.agency uses agile frameworks from initial strategy development right the way through to post-launch performance testing.
Overarching the whole project is a Gantt chart to ensure projects are delivered on time and to specification.
In addition to the overall master plan, individual sprints are carried out using project management software (typically including JIRA, Basecamp, Trello, and Harvest), allowing tasks to be easily tracked and managed.
We’re entering into our 3rd year of partnership with SALT during which time they have provided us with invaluable support which commonly extends far beyond their obligations.
This is a team so driven by their passion for SEO that they do not hesitate to go the extra mile time and time again. As we enter a new phase in the development of our website we only see more involvement for SALT in helping us achieve our goals.
Working with Reza and the SALT team was a game changer for us. From a business perspective, our website inbounds more than doubled over a period of 6 months with relevant, highly targeted traffic. Reza and the team took the time to understand our very niche, technical space to give us specific direction on web content, and the results speak for themselves. I’d recommend SALT to anyone looking for a real partner when it comes to SEO engagement – not to mention that the team is genuinely a pleasure to work with. I look forward to a continued partnership with Reza and the SALT team as long as I have SEO needs (which I’d imagine will be for a very long time).
SALT’s dedication to our projects and their technical know-how were superb.
They really went the extra mile and took the time to understand our business, never applying one-size-fits-all solutions. They have added concrete and measurable value to our business.
They are professional, confident, insightful, and keeps up-to-date with Google algorithm changes. Most importantly, they are a pleasure to work with! Looking forward to collaborating with them again in the future.