Organic Growth Frameworks

Driving performance on a yearly as well as a monthly basis is something most clients strive for above all else.

Achieving this type of continual growth within your online marketplace requires exceptional analytical and commercial ability, which goes well beyond the typical use of data-led decisions.

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The growth framework focuses on understanding a site’s commercial structure, where full transparency of both strengths and weaknesses are attained at a granular level.

This allows all data-led analysis and decisions to be based upon driving measurable commercial value rather than simply adding more numbers to your sessions count in Google Analytics.

We have developed a number of fully automated internal frameworks that allow us to efficiently decipher the commercial value of any SEO strategy-based activity as well as ensure maximum benefit is being extracted on a continuous basis.

Scalable Organic Growth Frameworks

TEBcat

One of the biggest issues faced when starting any SEO activity is pre-empting what the initial impact may be and, more importantly, what area should be deemed as the highest priority.

Based on our keyword strategy approach whereby we target segments of keywords when using the TEBcat framework, we are able to establish potential traffic gains from focusing on driving the average position of each keyword segment.

This data not only allows us to establish the segment which would provide the highest traffic potential, but also address the key question of what a site’s organic traffic ceiling might be.

Through identifying the highest traffic potential segment, we can look at further expanding into these areas through keyword research — hence continually lifting what would have previously been the traffic ceiling.

Monthly Organic Growth Audit

Before driving forward with any growth strategy activity, it is highly valuable to understand which areas of a site are currently driving the most significant amount of SEO value.

It is also important to get a detailed overview of how the site is performing — not just overall, but at a landing page level too.

This more granular level of insight can assist in ensuring any activity is structured to increase the SEO value on each landing page but at a more individual level.

Our organic growth framework connects to your Google Analytics & Google Search Console APIs, allowing us to segment every landing page of your site into the below areas:

Tracked Keyword Performance & Opportunity 3rd Party Keyword Performance & Opportunity Traffic Performance & Opportunity Conversion/ Ecommerce Performance & Opportunity GSC Performance & Opportunity

From this, we are then able to address the SEO value growth of each landing page by applying our segmented strategy activities.

This framework is automatically generated each month, allowing us to review the impact of our growth strategy activities.

Weekly Organic Keyword Trend Audit

From connecting into the GSC API, we have built an internal framework that allows us to extract individual keyword performance on a weekly basis.

The core metric we analyse is impression growth over time, as this allows us to identify and understand how your current target market is finding your site as well as how this changes.

From understanding this data, we are then able to align our landing page offering with keywords where we are seeing growth — ensuring we strive for continued organic growth at all times.

The second element to this framework allows us to segment keywords into separate sections, enabling increased clarity in what our top performing keywords are for each commercial section of a site.

This allows us to ensure we are continually optimising for keywords that have the biggest opportunity in driving viable traffic to the site.

Content Valuation Matrix

Applying the same logic as the growth matrix framework and utilising both your Google Search Console and Google Analytics data, we are also able to answer the key question of what value is being driven by each page on a website.

This is extremely powerful when working on site migrations where certain landing pages are not being carried across or, in some instances, entire site segments are being culled.

The content valuation matrix allows us to quickly establish the potential SEO value loss from not including individual pages.

The framework is also extremely helpful when creating an onsite content strategy as a way of quickly distinguishing the ration of traffic to commercial value on a page-by-page basis — hence aligning any content activity to end value.

Another element of the framework is the incorporation of 3rd party keyword ranking data, which again allows us to correlate each landing page — not just with the total number of keywords being ranked but also the average position across these keywords, including the total combined search volume.

All of these data points can assist us in effectively and efficiently extracting how your current onsite content is performing and where the immediate SEO opportunities lie.

Competitor GAP Analysis

A key aspect of any successful organic SEO strategy is being able to identify and understand what key competitors are doing. Also, through data analysis, it is essential to identify what competitors are not doing but also ensure that what they are doing is being emulated and improved upon.

Our competitor GAP analysis framework enables us to quickly identify any competitor’s current keyword strategy — including how the structure of their site is being used to further bolster this.

Once the analysis is complete, we are in a confident position to immediately implement independent strategies to address any areas of missed opportunity as well as to further expand upon current areas of focus.

Client Reviews

Jake

Customer, Reviews.co.uk

The team at SALT.agency were great to work with. I had a project in rebuilding a brand after a relatively damaging corporate crisis. Dan and the team were fantastic resources in their SEO expertise in building a strategy as well as the technical details related to migration to a new website as part of a larger branding effort. I cannot recommend this team highly enough!
Anonymous

Customer, Reviews.co.uk

We chose to work with SALT to enable a smooth international website migration. With the goal in mind to mitigate ranking and organic search traffic loss, the team at SALT carefully walked us through how to implement the necessary setup and monitored our performance throughout the process. The results were great and now we’re in a strong position to move into new markets and excel in our search goals!
Anonymous

Customer, Reviews.co.uk

SALT has been a great agency to work with for our SEO efforts. They’ve been very helpful in ensuring we increase our efforts, find the best opportunities, and optimise our website and content in the most efficient manner. I highly recommend them to anyone looking for an agency that will always have your back and help you towards your growth goals.

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Organic Growth Frameworks

Scalable Organic Growth Frameworks

Client Reviews

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