Market Gap Analysis

Want to know why your competitors are ranking and you're not?

One of the questions we get asked the most is: "Why are they outranking us in organic search?". It's probably a question that you've been asking yourself, but never been able to work out just why.
Speak to us about an audit for your business

We can help you

Whether you want to know more about your competitors, or more about yourself, we conduct in-depth audits to answer any question you may have regarding search engine performance, and the commercial viability of a campaign for your website or business.

Why invest in market gap analysis?

Understanding your online competitors is critical and we can tell you who they are, what their marketing strategies are, as well as how they are ranking in leading search engines.

As many companies broaden their marketing campaigns outside of search, we also investigate and analyse social media channels and paid advertising practices.

What you'll discover

Aside from learning about your competitors we can also tell you the keywords that people use when searching for topics relating to your business, what new products or services you could offer, whether SEO is a viable strategy for your business, and how long it would take to receive results and the ROI that could be received.

Our Services

Competitor analysis analyses and studies the technical and creative tactics of competitors, offering a full understanding of both their strengths and weaknesses. From how they are ranking in search engines, through to what content they are producing, we can help you study and outperform your closest market rivals.

Keyword research

An understanding of what keywords your competitors rank for helps form a bigger picture for success. carries out extensive keyword research audits for clients, including for their own businesses and that of their competitors.

Technology audit

We can help you understand what technology your competitors are using to get ahead. From hosting providers right through to attribution software, we can investigate and pinpoint important hardware that is giving your competitors the edge.

Content audit

Now more than ever content is a cornerstone of successful SEO campaigns. We can help you understand what your competitors are doing as a content strategy and how you can implement your own to overcome them.

Marketing audit

Whether through social media or PR, we can monitor and investigate traditional and more common marketing practices and strategies to investigate whether and how they are a driving force for competitors.

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Client Reviews

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    Rob Kingdom

    WeÔÇÖre entering into our 3rd year of partnership with SALT during which time they have provided us with invaluable support which commonly extends far beyond their obligations.

    This is a team so driven by their passion for SEO that they do not hesitate to go the extra mile time and time again. As we enter a new phase in the development of our website we only see more involvement for SALT in helping us achieve our goals.

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    Ali LeClerc

    Working with Reza and the SALT team was a game changer for us. From a business perspective, our website inbounds more than doubled over a period of 6 months with relevant, highly targeted traffic. Reza and the team took the time to understand our very niche, technical space to give us specific direction on web content, and the results speak for themselves. I’d recommend SALT to anyone looking for a real partner when it comes to SEO engagement – not to mention that the team is genuinely a pleasure to work with. I look forward to a continued partnership with Reza and the SALT team as long as I have SEO needs (which I’d imagine will be for a very long time).

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    Elenitsa Staykova

    SALT’s dedication to our projects and their technical know-how were superb.

    They really went the extra mile and took the time to understand our business, never applying one-size-fits-all solutions. They have added concrete and measurable value to our business.

    They are professional, confident, insightful, and keeps up-to-date with Google algorithm changes. Most importantly, they are a pleasure to work with! Looking forward to collaborating with them again in the future.

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Alternatively call us on +44 (0) 20 8050 7258 or email [email protected]