Market Gap Analysis

Want to know why your competitors are ranking and you're not?

One of the questions we get asked the most is: "Why are they outranking us in organic search?". It's probably a question that you've been asking yourself, but never been able to work out just why.
Speak to us about an audit for your business

We can help you

Whether you want to know more about your competitors, or more about yourself, we conduct in-depth audits to answer any question you may have regarding search engine performance, and the commercial viability of a campaign for your website or business.

Why invest in market gap analysis?

Understanding your online competitors is critical and we can tell you who they are, what their marketing strategies are, as well as how they are ranking in leading search engines.

As many companies broaden their marketing campaigns outside of search, we also investigate and analyse social media channels and paid advertising practices.

What you'll discover

Aside from learning about your competitors we can also tell you the keywords that people use when searching for topics relating to your business, what new products or services you could offer, whether SEO is a viable strategy for your business, and how long it would take to receive results and the ROI that could be received.

Our Services

Competitor analysis

SALT.agency analyses and studies the technical and creative tactics of competitors, offering a full understanding of both their strengths and weaknesses. From how they are ranking in search engines, through to what content they are producing, we can help you study and outperform your closest market rivals.

Keyword research

An understanding of what keywords your competitors rank for helps form a bigger picture for success. SALT.agency carries out extensive keyword research audits for clients, including for their own businesses and that of their competitors.

Technology audit

We can help you understand what technology your competitors are using to get ahead. From hosting providers right through to attribution software, we can investigate and pinpoint important hardware that is giving your competitors the edge.

Content audit

Now more than ever content is a cornerstone of successful SEO campaigns. We can help you understand what your competitors are doing as a content strategy and how you can implement your own to overcome them.

Marketing audit

Whether through social media or PR, we can monitor and investigate traditional and more common marketing practices and strategies to investigate whether and how they are a driving force for competitors.

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Client Reviews

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    Johnny Mobasher

    Martin is the most knowledgeable and industry trustworthy SEO expert that I have had the pleasure of working with, who ultimately and ‘single-handedly’ managed to remove our Google penalties inflicted by others, and got us back to the top of page one in Google. Highly Recommended.

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    Jeff Whitfield

    SALT.agency did an exceptional job in removing a Google Manual Action penalty given to one of the larger e-commerce websites belonging to our group. The penalty was removed on the first submission and they carried out this task with a high level of dedication and skill, impressing us with their passion and knowledge. I strongly recommend SALT.agency to carry out any similar briefs.

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    John C

    Thoroughly knowledgeable agency for technical SEO. We worked well together and saw excellent results

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Alternatively call us on +44 (0) 20 8050 7258 or email [email protected]