How Can We Help Manufacturing Brands?
Industrial manufacturing companies that invest in their search engine result page performance optimisation can enjoy increased website visibility, traffic, and ultimately increased revenue.
At SALT.agency, our technical SEO team reassures that each of our manufacturing industry clients receives a tailor-made treatment, from a bespoke strategy to technical implementation by our specialist team.
With years of acquired experience working with businesses in the manufacturing sector, our team develops an integrated strategy and delivers it in a cohesive way for each of our clients.
Dominating Search Engine Result Pages in The Manufacturing Sector
It is important to ensure that your website is compliant with the major search engines and user-friendly both from desktop and mobile devices. Our team works on establishing a strategy for content optimisation, website’s technical health assessment and improvement, as well as on speed and user experience optimisation.
Using our custom in-house built tools and expertise, we strive to achieve optimal website performance and drive high-quality traffic to your website to maximise return on investment.
Our Manufacturing SEO Expertise
The initial stage at any website optimisation for search engines is a technical audit. Our team undertakes a comprehensive study of your website’s existing performance, structure, and architecture. This step can involve identifying any responsiveness issues, looking into causes of search engine penalties, testing mobile usability, backlink profile, site speed, and much more.
Once we have identified what website on-site and off-site elements require optimisation, removal, or production, we can begin to craft the optimisation roadmap.
To see how our clients’ websites perform compared to their competitors and to have a good understanding of the market, we identify direct and indirect competitors and undertake competitor analysis. The audit includes a technical assessment of the website, identifying the main keywords they target, a study of their marketing activities generating signals and link profile, as well as on-site content audit.
The insights gained in the competitor gap analysis serve to develop an integrated optimisation strategy.
SEO migration is a term broadly used to describe substantial amendments to a website. Our technical SEO team supports B2B and B2C businesses in the manufacturing industry before, during, and after a site migration, whether it is to move from an old server to a new one, to change the taxonomy of the site, or the CMS platform.
We ensure that no traffic or revenue is lost due to the migration. Our team is experienced in a variety of website migration types, such as redesign, structural, content, site location or platform changes.
Regardless of the nature of your manufacturing business, its website requires action provoking content that will compel the buyer to convert, whether they are a consumer or a business. The content must be highly readable by search engine robots and generate signals that improve search engine rankings.
Our SEO content team works on on-site and off-site, as well as on supporting content strategy to link manufacturing businesses with potential buyers and increase the overall business performance.
SEO is a cost-effective way to both increase your revenue and provide useful and informative content to your target customer base.
The way that search engine users search can be seasonal and everchanging, but never the same. Therefore, it is essential to be up to date with the latest manufacturing SEO trends. Also, as technological innovation is highly influential in the manufacturing industry, we continuously identify new trends and purposefully integrate our learnings in the SEO strategy.
Martin is the most knowledgeable and industry trustworthy SEO expert that I have had the pleasure of working with, who ultimately and ‘single-handedly’ managed to remove our Google penalties inflicted by others, and got us back to the top of page one in Google. Highly Recommended.
SALT.agency did an exceptional job in removing a Google Manual Action penalty given to one of the larger e-commerce websites belonging to our group. The penalty was removed on the first submission and they carried out this task with a high level of dedication and skill, impressing us with their passion and knowledge. I strongly recommend SALT.agency to carry out any similar briefs.
Thoroughly knowledgeable agency for technical SEO. We worked well together and saw excellent results