SEO for Manufacturers & Construction
How Can We Help Manufacturing Brands?
Industrial manufacturing companies that invest in their search engine result page performance optimisation can enjoy increased website visibility, traffic, and ultimately increased revenue.
At SALT.agency, our technical SEO team reassures that each of our manufacturing industry clients receives a tailor-made treatment, from a bespoke strategy to technical implementation by our specialist team.
With years of acquired experience working with businesses in the manufacturing sector, our team develops an integrated strategy and delivers it in a cohesive way for each of our clients.
Dominating Search Engine Result Pages in The Manufacturing Sector
It is important to ensure that your website is compliant with the major search engines and user-friendly both from desktop and mobile devices. Our team works on establishing a strategy for content optimisation, website’s technical health assessment and improvement, as well as on speed and user experience optimisation.
Using our custom in-house built tools and expertise, we strive to achieve optimal website performance and drive high-quality traffic to your website to maximise return on investment.
Our Manufacturing SEO Expertise
The initial stage at any website optimisation for search engines is a technical audit. Our team undertakes a comprehensive study of your website’s existing performance, structure, and architecture. This step can involve identifying any responsiveness issues, looking into causes of search engine penalties, testing mobile usability, backlink profile, site speed, and much more.
Once we have identified what website on-site and off-site elements require optimisation, removal, or production, we can begin to craft the optimisation roadmap.
To see how our clients’ websites perform compared to their competitors and to have a good understanding of the market, we identify direct and indirect competitors and undertake competitor analysis. The audit includes a technical assessment of the website, identifying the main keywords they target, a study of their marketing activities generating signals and link profile, as well as on-site content audit.
The insights gained in the competitor gap analysis serve to develop an integrated optimisation strategy.
SEO migration is a term broadly used to describe substantial amendments to a website. Our technical SEO team supports B2B and B2C businesses in the manufacturing industry before, during, and after a site migration, whether it is to move from an old server to a new one, to change the taxonomy of the site, or the CMS platform.
We ensure that no traffic or revenue is lost due to the migration. Our team is experienced in a variety of website migration types, such as redesign, structural, content, site location or platform changes.
Regardless of the nature of your manufacturing business, its website requires action provoking content that will compel the buyer to convert, whether they are a consumer or a business. The content must be highly readable by search engine robots and generate signals that improve search engine rankings.
Our SEO content team works on on-site and off-site, as well as on supporting content strategy to link manufacturing businesses with potential buyers and increase the overall business performance.
SEO is a cost-effective way to both increase your revenue and provide useful and informative content to your target customer base.
The way that search engine users search can be seasonal and everchanging, but never the same. Therefore, it is essential to be up to date with the latest manufacturing SEO trends. Also, as technological innovation is highly influential in the manufacturing industry, we continuously identify new trends and purposefully integrate our learnings in the SEO strategy.
We’re entering into our 3rd year of partnership with SALT during which time they have provided us with invaluable support which commonly extends far beyond their obligations.
This is a team so driven by their passion for SEO that they do not hesitate to go the extra mile time and time again. As we enter a new phase in the development of our website we only see more involvement for SALT in helping us achieve our goals.
Working with Reza and the SALT team was a game changer for us. From a business perspective, our website inbounds more than doubled over a period of 6 months with relevant, highly targeted traffic. Reza and the team took the time to understand our very niche, technical space to give us specific direction on web content, and the results speak for themselves. I’d recommend SALT to anyone looking for a real partner when it comes to SEO engagement – not to mention that the team is genuinely a pleasure to work with. I look forward to a continued partnership with Reza and the SALT team as long as I have SEO needs (which I’d imagine will be for a very long time).
SALT’s dedication to our projects and their technical know-how were superb.
They really went the extra mile and took the time to understand our business, never applying one-size-fits-all solutions. They have added concrete and measurable value to our business.
They are professional, confident, insightful, and keeps up-to-date with Google algorithm changes. Most importantly, they are a pleasure to work with! Looking forward to collaborating with them again in the future.
Alternatively call us on +44 (0) 20 8050 7258 or email [email protected]