Manufacturing SEO Services

Even if you present the best product in your industry or have created a solution to a common problem, it’s not much use if only you know about it. 

SALT’s manufacturing SEO services help your company gain organic visibility to get discovered online and attract targeted traffic to your website, ultimately increasing revenue.

Would you like to consult with a manufacturing SEO agency?

Why make SALT your manufacturing SEO company?

Struggling to decide which manufacturing SEO company to choose? has worked with manufacturing businesses in a variety of sectors, from automobile technology to jewellery and waste container and skip manufacturing.

We know how manufacturing SEO works and have accrued the experience needed to increase qualified leads and website traffic for companies within many unique manufacturing sectors. 

Whether it’s on-page SEO, off-page SEO, technical SEO, local SEO, or a bespoke data-driven digital marketing campaign, our passionate team will ensure our top-class SEO services match your high-quality product(s).

How do manufacturing SEO services help brands?

Industrial manufacturing companies that invest in their search engine result page performance optimisation can enjoy increased website visibility, traffic, and ultimately increased revenue.

At SALT, our team of manufacturing SEO experts ensure each client receives a tailor-made treatment, from a bespoke strategy to technical implementation by our specialist team.

With years of acquired experience working with businesses in the manufacturing sector, our team develops an integrated strategy and delivers it in a cohesive way for each of our clients.

Dominating search results with peerless manufacturing SEO services

Manufacturing firms have traditionally relied on PR, trade shows, and worth of mouth marketing to promote their products and services.

However, you can’t risk not investing in digital marketing (specifically SEO), or you face losing search traffic to competitors in the Search Engine Result Pages (SERPs).

From mapping out a content strategy that addresses buyers at all stages of your product’s lifestyle to optimising your website’s technical structure, our manufacturing SEO experts are here to help.

Our manufacturing SEO services

Investing in manufacturing SEO services can transform the rate at which your business grows through rigorous planning and proven SEO tactics that work. Check out our unrivalled services, below.

Technical Auditing

The initial stage at any website optimisation for search engines is a technical audit. Our team undertakes a comprehensive study of your website’s existing performance, structure, and architecture. This step can involve identifying any responsiveness issues, looking into causes of search engine penalties, testing mobile usability, backlink profile, site speed, and much more.

Once we have identified what website on-site and off-site elements require optimisation, removal, or production, we can begin to craft the optimisation roadmap.

Competitor Analysis

To see how our clients’ websites perform compared to their competitors and to have a good understanding of the market, we identify direct and indirect competitors and undertake competitor analysis. The audit includes a technical assessment of the website, identifying the main keywords they target, a study of their marketing activities generating signals and link profile, as well as on-site content audit.

The insights gained in the competitor gap analysis serve to develop an integrated optimisation strategy.

Website Migration

SEO migration is a term broadly used to describe substantial amendments to a website. Our technical SEO team supports B2B and B2C businesses in the manufacturing industry before, during, and after a site migration, whether it is to move from an old server to a new one, to change the taxonomy of the site, or the CMS platform.

We ensure that no traffic or revenue is lost due to the migration. Our team is experienced in a variety of website migration types, such as redesign, structural, content, site location or platform changes.

Content Strategy

Regardless of the nature of your manufacturing business, its website requires action provoking content that will compel the buyer to convert, whether they are a consumer or a business. The content must be highly readable by search engine robots and generate signals that improve search engine rankings.

Our SEO content team works on on-site and off-site, as well as on supporting content strategy to link manufacturing businesses with potential buyers and increase the overall business performance.

SEO is a cost-effective way to both increase your revenue and provide useful and informative content to your target customer base.

SEO Trend Analysis

The way that search engine users search can be seasonal and everchanging, but never the same. Therefore, it is essential to be up to date with the latest manufacturing SEO trends. Also, as technological innovation is highly influential in the manufacturing industry, we continuously identify new trends and purposefully integrate our learnings in the SEO strategy.

Content Marketing

Delve deep into your manufacturing brand’s products and solutions, by delivering valuable content such as helpful guides, manufacturing case studies, and product demonstration videos.

Whether you need to focus on B2B or B2C, our SEO content team help your manufacturing brand rank for relevant searches related to your products, processes, and industry-specific topics.

With the ability to work on-site and off-site, and support your content objectives to connect your manufacturing business with potential buyers, we can establish your brand as a thought leader in this space.

International SEO

Manufacturing companies with an international footprint need to optimise their website so they rank in different countries and countries. You'll benefit from a multi-strategy SEO approach if you sell your product worldwide or have devised an innovation that could solve a problem for potential customers beyond your borders.

We’ll provide valuable insights into the international market and ensure your website is internationalised correctly to help you tap into new countries and reach a global audience. From managing keywords across multiple languages to analysing how users search online in different parts of the world, our knowledgeable international SEO team will help you rank internationally.

Digital-Led PR Services

SALT isn’t just a leading SEO agency for manufacturing. We are also adept at creating data-led digital PR campaigns that attract readers and journalists. This drives brand awareness, builds online authority, and generates high-quality backlinks to boost your online visibility.

The UK has a fine tradition of manufacturing and using innovation to power productivity. Through expert extraction, analysis, and illustration of numbers, we can transform this spirit of innovation into a snare through our digital and data-led PR services.

Client Reviews

  • Jake

    The team at were great to work with. I had a project in rebuilding a brand after a relatively damaging corporate crisis. Dan and the team were fantastic resources in their SEO expertise in building a strategy as well as the technical details related to migration to a new website as part of a larger branding effort. I cannot recommend this team highly enough!

  • Anonymous

    We chose to work with SALT to enable a smooth international website migration. With the goal in mind to mitigate ranking and organic search traffic loss, the team at SALT carefully walked us through how to implement the necessary setup and monitored our performance throughout the process. The results were great and now we’re in a strong position to move into new markets and excel in our search goals!

  • Anonymous

    SALT has been a great agency to work with for our SEO efforts. They’ve been very helpful in ensuring we increase our efforts, find the best opportunities, and optimise our website and content in the most efficient manner. I highly recommend them to anyone looking for an agency that will always have your back and help you towards your growth goals.

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