Bing SEO

Think outside the box with Bing SEO optimisation to help you stand out and reach a wider audience.

Speak to a local SEO consultant

Do your users search in Microsoft Bing Search Engine? If yes, you need to work in ways that make you present in Bing’s search results so you don’t lose miss out on potential users. 

No idea how to start? SALT.agency can help your business build an effective Bing SEO strategy and maximise revenue.

A few words about Bing

Bing was created and developed by Microsoft. It was launched in 2009 and is now available in over 40 languages. In December 2022, Bing accounted for almost 9% of the Worldwide desktop market share, second only to Google.

Bing is a default browser for devices powered by Microsoft. Quite often, users are using the Bing browser without realising it. 

In February 2022,  Bing had 1.1 billion visitors. The highest percentage of users come from China (30%) and the US (29%), on TOP 2 in this ranking. Then we have Japan, Germany, and France.

In February 2023, that interest significantly rose, most likely because of Bing’s AI chatbot.

According to data provided by Statistica, internauts using Bing to search the internet are typically aged between 45-54 years. Additionally, users seem to be those who live in families with an annual income of around $100,000 US dollars.

What are the advantages of SEO strategy for Bing?

Many businesses focus solely on SEO strategy for Google. However, over one billion visitors to Bing per month is significant, with a potential gap in search results to take advantage of! 

Bing SEO Services can help you with the following: 

  • Find opportunities in Bing Search that your competitors probably missed while focusing on Google. 
  • Your effort may bring results quicker because other SEO professionals don’t highly target Bing.
  • Get more engaged traffic and increase your revenue. 
  • Increase loyalty among new customers.
  • Bing’s Webmaster Tools allows you to track your campaign. 

How SALT.agency can help build Bing's SEO strategy

SALT.agency boasts a wide team of specialists who can help grow your business. If you want to bring your business to Bing Search or improve visibility across your site, you can contact us and we can work to expand and define your Bing strategy. We will work closely with your team to build a strategy that works for you and increases your revenue.

Is it worth doing SEO for Bing?

Bing is the second largest search engine after Google, and it is constantly growing. It’s worth having an SEO strategy for Bing to expand your target audience. Depending on your niche, internauts who use Bing can convert even better than Google.

Is Bing SEO different to Google?

Several differences exist between SEO optimisation for Bing and Google. For example, social signals for Bing matter more. However, you can keep your SEO strategy for both browsers and be successful.

How does SEO work on Bing?

SEO for Bing works similarly to Google. However, there are a few key differences to keep in mind. For example, exact keyword matches in the title tag, meta description, H1, and H2 tag. Social signals are also a strong indication for the Bing engines. 

How do you rank 1 in Bing?

To reach the first position in Bing, you must have the following: 

quality content  a strong social media strategy  a high number of quality backlinks  well-implemented on-page SEO

Client Reviews

  • Rob Kingdom

    We’re entering into our 3rd year of partnership with SALT during which time they have provided us with invaluable support which commonly extends far beyond their obligations.

    This is a team so driven by their passion for SEO that they do not hesitate to go the extra mile time and time again. As we enter a new phase in the development of our website we only see more involvement for SALT in helping us achieve our goals.

  • Johnny Mobasher

    Martin is the most knowledgeable and industry trustworthy SEO expert that I have had the pleasure of working with, who ultimately and ‘single-handedly’ managed to remove our Google penalties inflicted by others, and got us back to the top of page one in Google. Highly Recommended.

  • Jeff Whitfield

    SALT.agency did an exceptional job in removing a Google Manual Action penalty given to one of the larger e-commerce websites belonging to our group. The penalty was removed on the first submission and they carried out this task with a high level of dedication and skill, impressing us with their passion and knowledge. I strongly recommend SALT.agency to carry out any similar briefs.

View all reviews

Recent Posts

Send us a Brief

Alternatively call us on +44 (0) 20 8050 7258 or email [email protected]