Energy Sector SEO
How Can We Help Brands in The Energy Sector?
At SALT.agency, we are a team of experienced, knowledgeable, and hard-working technical SEO and content SEO specialists, providing tailor-made solutions to SMEs and multinational companies operating in the complex energy industry.
Through a comprehensive and integrated SEO strategy deeply rooted in your business goals and vision, and by using our in-house built tools, we strive to increase your brand’s competitiveness in the major search engine result pages.
By increasing your site's rankings in the SERPs, we improve your site’s visibility, and consequently your brand’s awareness, quality traffic, and lead
Dominating Search Engine Result Pages in The Energy Sector
Search engine optimisation for energy sector businesses is a window of opportunity to reach a wider audience while improving traffic relevance and increasing conversions.
For the energy industry, SEO is a highly cost-effective way, as with higher search engine rankings, your business is exposed to an increased number of potential new leads, for both B2B and B2C business models.
Helping Oil and Gas Companies Conquer Organic Search Market
Our international SEO team has extensive experience working with companies across different markets, optimizing multinational, and multilingual websites to achieve peak search engine performance.
SEO is especially crucial in the oil, gas, and energy sector, as consumers are looking for a reliable, sustainable, and reputable product and service providers.
Green and clean energy is the key to the economic growth of the energy industry; therefore, the sustainable energy market has become increasingly saturated.
To foster continuous business growth, businesses in the sustainable energy sector must leverage SEO to reach the top positions in the search engine result pages.
Our Energy SEO Expertise
Using an in-depth technical SEO audit, our technical SEO team crawls and scans our client's websites to evaluate the website's health. The insights serve as a fuel for a holistic SEO strategy rooted in data and research, making sure they are also making the most of the search engine features, such as featured snippets, image search, or business listings.
We work with brands ranging from SMEs to big corporations, putting our renowned industry experience to use for both consumer and business-facing energy sector clients.
Whether you are operating in the fuel extraction, manufacturing, or transport, a power utility brand, or work in the renewable energy market, our specialist team will demonstrate our technical excellence and accuracy.
Our approach to a comprehensive SEO strategy is research and data-driven. Therefore, a significant part of our work for our oil, gas, and renewable energy sector clients includes undertaking in-depth competitor analysis, coupled with broader business analysis, such as understanding social and political factors within target markets.
Competitor analysis provides useful information about your competitor website’s strengths and weaknesses, their offsite marketing activities, and the work they are performing to build signals and reputation in the industry.
There comes a time when your website might require a redesign, or of a more structural change such as a CMS platform or server change, which is where website migration takes place. Our SEO consultants work to mitigate any negative consequences during or after website migration, such as a sudden traffic or revenue drop.
We make sure your website remains user-, search engine-, and mobile-friendly, and no SEO value is lost during the migration process.
When it comes to content, it serves a dual purpose on a brand’s website. Firstly, informative, engaging, and relevant content will compel a potential customer to purchase your product or service and will reassure them of your credibility and reputation.
Secondly, relevant, unique, and keyword-optimised content signals to search engines that your website deserves to be positioned higher in the search engine result pages.
With the user experience and search engine compatibility in mind, our content SEO team crafts a tailor-made content strategy for your off-site, on-site, and supporting content.
We emerge ourselves in the energy industry, which reflects in your website’s content quality, whether it is energy service description, a guide about solar power, or an infographic showcasing the latest sustainable energy practices.
As the power and energy industry affects all individual consumers and businesses, the industry is continuously evolving and adapting to environmental changes. As industry experts are persisting in improving energy sustainability, industry players must adjust and keep track of the energy SEO trends.
The way users search is constantly changing and heavily impacted by global environmental awareness; therefore, our team regularly performs industry SEO trend analysis to keep your website’s content fresh, relevant, and to incorporate target keywords effectively.
We’re entering into our 3rd year of partnership with SALT during which time they have provided us with invaluable support which commonly extends far beyond their obligations.
This is a team so driven by their passion for SEO that they do not hesitate to go the extra mile time and time again. As we enter a new phase in the development of our website we only see more involvement for SALT in helping us achieve our goals.
Working with Reza and the SALT team was a game changer for us. From a business perspective, our website inbounds more than doubled over a period of 6 months with relevant, highly targeted traffic. Reza and the team took the time to understand our very niche, technical space to give us specific direction on web content, and the results speak for themselves. I’d recommend SALT to anyone looking for a real partner when it comes to SEO engagement – not to mention that the team is genuinely a pleasure to work with. I look forward to a continued partnership with Reza and the SALT team as long as I have SEO needs (which I’d imagine will be for a very long time).
SALT’s dedication to our projects and their technical know-how were superb.
They really went the extra mile and took the time to understand our business, never applying one-size-fits-all solutions. They have added concrete and measurable value to our business.
They are professional, confident, insightful, and keeps up-to-date with Google algorithm changes. Most importantly, they are a pleasure to work with! Looking forward to collaborating with them again in the future.
Alternatively call us on +44 (0) 20 8050 7258 or email [email protected]