Energy Sector SEO
How Can We Help Brands in The Energy Sector?
At SALT.agency, we are a team of experienced, knowledgeable, and hard-working technical SEO and content SEO specialists, providing tailor-made solutions to SMEs and multinational companies operating in the complex energy industry.
Through a comprehensive and integrated SEO strategy deeply rooted in your business goals and vision, and by using our in-house built tools, we strive to increase your brand’s competitiveness in the major search engine result pages.
By increasing your site's rankings in the SERPs, we improve your site’s visibility, and consequently your brand’s awareness, quality traffic, and lead
Dominating Search Engine Result Pages in The Energy Sector
Search engine optimisation for energy sector businesses is a window of opportunity to reach a wider audience while improving traffic relevance and increasing conversions.
For the energy industry, SEO is a highly cost-effective way, as with higher search engine rankings, your business is exposed to an increased number of potential new leads, for both B2B and B2C business models.
Helping Oil and Gas Companies Conquer Organic Search Market
Our international SEO team has extensive experience working with companies across different markets, optimizing multinational, and multilingual websites to achieve peak search engine performance.
SEO is especially crucial in the oil, gas, and energy sector, as consumers are looking for a reliable, sustainable, and reputable product and service providers.
Green and clean energy is the key to the economic growth of the energy industry; therefore, the sustainable energy market has become increasingly saturated.
To foster continuous business growth, businesses in the sustainable energy sector must leverage SEO to reach the top positions in the search engine result pages.
Our Energy SEO Expertise
Using an in-depth technical SEO audit, our technical SEO team crawls and scans our client's websites to evaluate the website's health. The insights serve as a fuel for a holistic SEO strategy rooted in data and research, making sure they are also making the most of the search engine features, such as featured snippets, image search, or business listings.
We work with brands ranging from SMEs to big corporations, putting our renowned industry experience to use for both consumer and business-facing energy sector clients.
Whether you are operating in the fuel extraction, manufacturing, or transport, a power utility brand, or work in the renewable energy market, our specialist team will demonstrate our technical excellence and accuracy.
Our approach to a comprehensive SEO strategy is research and data-driven. Therefore, a significant part of our work for our oil, gas, and renewable energy sector clients includes undertaking in-depth competitor analysis, coupled with broader business analysis, such as understanding social and political factors within target markets.
Competitor analysis provides useful information about your competitor website’s strengths and weaknesses, their offsite marketing activities, and the work they are performing to build signals and reputation in the industry.
There comes a time when your website might require a redesign, or of a more structural change such as a CMS platform or server change, which is where website migration takes place. Our SEO consultants work to mitigate any negative consequences during or after website migration, such as a sudden traffic or revenue drop.
We make sure your website remains user-, search engine-, and mobile-friendly, and no SEO value is lost during the migration process.
When it comes to content, it serves a dual purpose on a brand’s website. Firstly, informative, engaging, and relevant content will compel a potential customer to purchase your product or service and will reassure them of your credibility and reputation.
Secondly, relevant, unique, and keyword-optimised content signals to search engines that your website deserves to be positioned higher in the search engine result pages.
With the user experience and search engine compatibility in mind, our content SEO team crafts a tailor-made content strategy for your off-site, on-site, and supporting content.
We emerge ourselves in the energy industry, which reflects in your website’s content quality, whether it is energy service description, a guide about solar power, or an infographic showcasing the latest sustainable energy practices.
As the power and energy industry affects all individual consumers and businesses, the industry is continuously evolving and adapting to environmental changes. As industry experts are persisting in improving energy sustainability, industry players must adjust and keep track of the energy SEO trends.
The way users search is constantly changing and heavily impacted by global environmental awareness; therefore, our team regularly performs industry SEO trend analysis to keep your website’s content fresh, relevant, and to incorporate target keywords effectively.
Client Reviews
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Jake
The team at SALT.agency were great to work with. I had a project in rebuilding a brand after a relatively damaging corporate crisis. Dan and the team were fantastic resources in their SEO expertise in building a strategy as well as the technical details related to migration to a new website as part of a larger branding effort. I cannot recommend this team highly enough!
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Anonymous
We chose to work with SALT to enable a smooth international website migration. With the goal in mind to mitigate ranking and organic search traffic loss, the team at SALT carefully walked us through how to implement the necessary setup and monitored our performance throughout the process. The results were great and now we’re in a strong position to move into new markets and excel in our search goals!
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Anonymous
SALT has been a great agency to work with for our SEO efforts. They’ve been very helpful in ensuring we increase our efforts, find the best opportunities, and optimise our website and content in the most efficient manner. I highly recommend them to anyone looking for an agency that will always have your back and help you towards your growth goals.