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Technical Content Writing Services

Overcome the challenges of creating intricate technical content. SALT.agency’s technical content writing services translate complex jargon into clear, concise, and engaging content that makes your specialised knowledge more accessible.

Our technical content writers grasp the deeper meaning of your content and craft pages that help technical brands communicate better with their audiences.

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What is technical writing?

Technical content writing refers to written material on tech-focused brand websites — like cybersecurity or computer programming businesses.

It might include user manuals, blogs, how-to guides, FAQs, or troubleshooting articles.

Whatever you’re writing, getting your website spot-on when you work in the tech sector is essential.

Your content showcases your prowess, helping to educate customers about your services, address their pain points, and encourage engagement and conversions. It also establishes thought leadership and improves search visibility.

Publishing high-quality technical content brings incredible value — our technical content writers help you put your best face forward.

Combined with our technical SEO expertise, we provide a holistic service to optimise your website and produce user-friendly technical content that enhances your search presence.

Technical Content vs SEO Content: What's the Difference?

Technical content supports and complements your SEO strategy, but the two differ. For the biggest impact, your tech content should be treated separately from your SEO content.

Technical content focuses on educating your readers. It typically contains detailed, advanced-level information, helping users understand or use something properly. If might also use industry-relevant technical terminology

SEO content, on the other hand, centres on what users are seeking or querying online. It targets specific keyword searches, which aim to drive site traffic by ranking for terms in the search results. It might contain some “specialist” language but is generally more digestible for the average searcher.

An SEO strategy can help make your technical content more discoverable, but how you write it must differ. Both approaches adopt a user-first mindset. However, technical content aims to help your readers understand your product or industry, while SEO content focuses more on supporting your site's performance.

As a bespoke SEO agency, we understand the value of defining these two content categories — and, more importantly, how to do it.

How SALT supports technical writing projects

While we provide technical content marketing in isolation, it's always best to check for any existing problems, as these can be quick wins before embarking on new content.

We will work with you to devise a content marketing schedule that draws on the best talents of our technical content writers.

If you have upcoming product launches, we can include those on your content roadmap to ensure supporting materials optimised for SEO go live on the relevant dates.

Types of technical writing we offer

When you hire a technical content writer at SALT, you get expertise in several types of tech content.

User Guides

A user guide (or technical documentation) gives your customers the information they need to use your product. It includes step-by-step instructions to help them understand how to get started, essential product features, and key tasks.

Many companies fall into the trap of overcomplicating their user guides — don’t let your brand be one of them. We can ensure your guides are concise, understandable, and technically accurate. Share all the information your customers need in a simple way for them to digest.

Cut out the jargon, and empower your users to get the most out of your product. We'll ensure your guide answers customer questions, minimises confusion, and enables a positive and productive experience.

User Manuals

Although sometimes confused with user guides, user manuals are slightly different. They typically describe your product in more detail, aiming to educate users and provide resolution routes.

People will consult a user manual as needed rather than rely on memory alone, meaning it needs to be comprehensive and easy to refer to. Our technical content writers help make your product’s complex tasks more manageable for users.

With a defined structure and straightforward language, you can equip your customers with everything to use your product throughout its lifecycle. Clear communication helps minimise mistakes, save time (yours and theirs) and unlock deeper functionality — while avoiding confusion for the end user.

Let us help you create a current and succinct user manual that also offers searchability.

Whitepapers

Whitepapers are long-form pieces of advanced technical content. They dive slightly deeper than articles or eBooks to become a definitive piece on a particular subject, helping showcase your brand as a thought leader.

They’re also valuable lead-generation tools — you can ask for contact information in return for a whitepaper download to get more reader data and support your sales pipeline.

Our B2B tech content writers are well-versed in creating whitepapers. We’ll help craft authoritative, enticing pieces that establish your complex technical problems or innovative ideas.

Persuade readers to see the value in your technologies, methods, or products. Offer solutions, demonstrate your expertise, and analyse any issues in-depth.

Training Material

The content you use to train your audiences is vital. Easily absorbed materials help build skills and expand knowledge — incredibly useful for your business and branding.

SALT can help you cover a wide range of “hard” and “soft” skills in your training materials, from customer support to tool tutorials and everything in between.

With a focus on actionability and practical applications, we’ll create training materials that improve your learners' capabilities. Instill critical knowledge and skills to propel your reader’s development.

Development Guides

Encourage developers to tap into your technologies with specially crafted development guides. They offer detailed insight into your platform through things like tutorials, sample projects, best practices, and design patterns.  We’ll help you showcase not just what your tools can do but exactly how to use them. 

Appeal to developers by speaking their language, but keep things concise enough to be easy to follow and implement. Our technical content writers outline your general architecture or high-level product goals while keeping the main purpose granular.

Already have a development guide? We can work with you to refresh its content to make it as beneficial to your readers as possible.

Client Reviews

  • Jake
    Customer, Reviews.co.uk

    The team at SALT.agency were great to work with. I had a project in rebuilding a brand after a relatively damaging corporate crisis. Dan and the team were fantastic resources in their SEO expertise in building a strategy as well as the technical details related to migration to a new website as part of a larger branding effort. I cannot recommend this team highly enough!

  • Anonymous
    Customer, Reviews.co.uk

    We chose to work with SALT to enable a smooth international website migration. With the goal in mind to mitigate ranking and organic search traffic loss, the team at SALT carefully walked us through how to implement the necessary setup and monitored our performance throughout the process. The results were great and now we’re in a strong position to move into new markets and excel in our search goals!

  • Anonymous
    Customer, Reviews.co.uk

    SALT has been a great agency to work with for our SEO efforts. They’ve been very helpful in ensuring we increase our efforts, find the best opportunities, and optimise our website and content in the most efficient manner. I highly recommend them to anyone looking for an agency that will always have your back and help you towards your growth goals.

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