Automotive & Aftersales Sector SEO
How Can We Help Automotive and Aftersales Brands?
Automotive SEO encompasses the best SEO practices for automotive and aftersales industries. A comprehensive SEO strategy provides a competitive advantage to car dealerships, used car supermarkets, vehicle wrapping companies, new car and car part dealers, and other industry businesses, regardless of if your business model is consumer or business-facing.
Instead of traditional advertising, SEO can provide a cost-effective way to bring your website at the forefront of the search engine result pages for your target keywords and in front of potential customers.
Dominating Search Engine Result Pages in The Automotive and Aftersales Sector
Through an integrated approach, our technical and content SEO team works in synchrony to craft an optimised website, that is search engine friendly, provides pleasant user experience, and presents your products and services in a way that drives traffic and conversions for your business.
Our Automotive & Aftersales SEO Expertise
Think of technical SEO auditing as the MOT for your website. Our experienced technical SEO specialist team assesses the health of our auto industry client websites, meaning testing the crawlability, speed, user experience, architecture, navigation, and much more.
The findings serve as a base for a bespoke, goal-driven SEO strategy. Whether a website requires search engine penalty removal, has suffered from a sudden traffic drop, or simply needs a boost to be competitive in the automotive or aftersales market, we strive to achieve the peak website performance.
Also, we make sure your website is utilising all the search engine features, such as Google My Business, as local SEO is very important in reaching customers in your area.
Search engine result pages are saturated with companies operating in the automotive and aftersales sector. Therefore, knowing what keywords your competitors are targeting, what drives quality traffic to their websites, and what marketing activities they undertake to boost their search engine performance, is crucial.
At SALT, we examine our clients' competitors’ websites and their industry signals to pinpoint their strengths, weaknesses and to identify the competitor gap, and how this information can be incorporated in our clients’ auto SEO strategy.
Whether your business is dealing luxury cars, manufacturing vehicle accessories, or offering car leasing services, your site might have reached a state where a new server or a more modern CMS platform is required, or you simply would like it to have a new design.
Our SEO team supports clients in the auto industry before, during, and after website migration to ensure that both traffic and revenue stream remains intact. Equally, if your website has undergone an unsuccessful migration and suffered a loss of traffic, our SEO consultants can provide reverse migration support.
Informative, unique, engaging, and keyword optimised content will not only improve your brand’s image and credibility and attract new potential customers to your website. It will also signal to search engine robots that your website provides search engine users with relevant, fresh, and high-quality content. Consequently, SEO content strategy will help your website climb up the search engine rankings and be seen by more users, generating higher traffic and new leads.
The automotive industry is continuously progressing and undergoing a transformation, both digital and technological; therefore, industry players must keep on top of the innovations, competitor activity, as well as the ever-changing user search patterns.
The way users search changes daily, seasonally, and in line with technological advances and global socio-economic changes.
Our team undertakes a comprehensive SEO trend analysis for our automotive and aftersales clients to make sure the content and marketing activities always reflect what users are looking for.
For instance, when comparing the latest search trends for diesel-fuelled cars versus various search trends related to electric vehicles, there’s a visible difference and correlation in the search volume fluctuation.
Client Reviews
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Jake
The team at SALT.agency were great to work with. I had a project in rebuilding a brand after a relatively damaging corporate crisis. Dan and the team were fantastic resources in their SEO expertise in building a strategy as well as the technical details related to migration to a new website as part of a larger branding effort. I cannot recommend this team highly enough!
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Anonymous
We chose to work with SALT to enable a smooth international website migration. With the goal in mind to mitigate ranking and organic search traffic loss, the team at SALT carefully walked us through how to implement the necessary setup and monitored our performance throughout the process. The results were great and now we’re in a strong position to move into new markets and excel in our search goals!
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Anonymous
SALT has been a great agency to work with for our SEO efforts. They’ve been very helpful in ensuring we increase our efforts, find the best opportunities, and optimise our website and content in the most efficient manner. I highly recommend them to anyone looking for an agency that will always have your back and help you towards your growth goals.