How Can We Help Automotive and Aftersales Brands?
Automotive SEO encompasses the best SEO practices for automotive and aftersales industries. A comprehensive SEO strategy provides a competitive advantage to car dealerships, used car supermarkets, vehicle wrapping companies, new car and car part dealers, and other industry businesses, regardless of if your business model is consumer or business-facing.
Instead of traditional advertising, SEO can provide a cost-effective way to bring your website at the forefront of the search engine result pages for your target keywords and in front of potential customers.
Dominating Search Engine Result Pages in The Automotive and Aftersales Sector
Through an integrated approach, our technical and content SEO team works in synchrony to craft an optimised website, that is search engine friendly, provides pleasant user experience, and presents your products and services in a way that drives traffic and conversions for your business.
Our Automotive & Aftersales SEO Expertise
Think of technical SEO auditing as the MOT for your website. Our experienced technical SEO specialist team assesses the health of our auto industry client websites, meaning testing the crawlability, speed, user experience, architecture, navigation, and much more.
The findings serve as a base for a bespoke, goal-driven SEO strategy. Whether a website requires search engine penalty removal, has suffered from a sudden traffic drop, or simply needs a boost to be competitive in the automotive or aftersales market, we strive to achieve the peak website performance.
Also, we make sure your website is utilising all the search engine features, such as Google My Business, as local SEO is very important in reaching customers in your area.
Search engine result pages are saturated with companies operating in the automotive and aftersales sector. Therefore, knowing what keywords your competitors are targeting, what drives quality traffic to their websites, and what marketing activities they undertake to boost their search engine performance, is crucial.
At SALT, we examine our clients' competitors’ websites and their industry signals to pinpoint their strengths, weaknesses and to identify the competitor gap, and how this information can be incorporated in our clients’ auto SEO strategy.
Whether your business is dealing luxury cars, manufacturing vehicle accessories, or offering car leasing services, your site might have reached a state where a new server or a more modern CMS platform is required, or you simply would like it to have a new design.
Our SEO team supports clients in the auto industry before, during, and after website migration to ensure that both traffic and revenue stream remains intact. Equally, if your website has undergone an unsuccessful migration and suffered a loss of traffic, our SEO consultants can provide reverse migration support.
Informative, unique, engaging, and keyword optimised content will not only improve your brand’s image and credibility and attract new potential customers to your website. It will also signal to search engine robots that your website provides search engine users with relevant, fresh, and high-quality content. Consequently, SEO content strategy will help your website climb up the search engine rankings and be seen by more users, generating higher traffic and new leads.
The automotive industry is continuously progressing and undergoing a transformation, both digital and technological; therefore, industry players must keep on top of the innovations, competitor activity, as well as the ever-changing user search patterns.
The way users search changes daily, seasonally, and in line with technological advances and global socio-economic changes.
Our team undertakes a comprehensive SEO trend analysis for our automotive and aftersales clients to make sure the content and marketing activities always reflect what users are looking for.
For instance, when comparing the latest search trends for diesel-fuelled cars versus various search trends related to electric vehicles, there’s a visible difference and correlation in the search volume fluctuation.
We’re entering into our 3rd year of partnership with SALT during which time they have provided us with invaluable support which commonly extends far beyond their obligations.
This is a team so driven by their passion for SEO that they do not hesitate to go the extra mile time and time again. As we enter a new phase in the development of our website we only see more involvement for SALT in helping us achieve our goals.
Working with Reza and the SALT team was a game changer for us. From a business perspective, our website inbounds more than doubled over a period of 6 months with relevant, highly targeted traffic. Reza and the team took the time to understand our very niche, technical space to give us specific direction on web content, and the results speak for themselves. I’d recommend SALT to anyone looking for a real partner when it comes to SEO engagement – not to mention that the team is genuinely a pleasure to work with. I look forward to a continued partnership with Reza and the SALT team as long as I have SEO needs (which I’d imagine will be for a very long time).
SALT’s dedication to our projects and their technical know-how were superb.
They really went the extra mile and took the time to understand our business, never applying one-size-fits-all solutions. They have added concrete and measurable value to our business.
They are professional, confident, insightful, and keeps up-to-date with Google algorithm changes. Most importantly, they are a pleasure to work with! Looking forward to collaborating with them again in the future.