Care Sector Leader Enhances Its Platform YoY With 838 % Traffic Growth

When initially hiring SALT, we already had a WordPress website, with no plans to change. However, they quickly demonstrated that our existing website had numerous build errors, particularly in site architecture/structure, which would impact our long-term SEO. As we didn’t have budget for a new site, they kindly helped us to build a new website, using resource from both their team and our marketing department. This move has proved to be highly beneficial for us, as it’s helped our organic search traffic, whilst switching to HTTPS and enabling WooCommerce at the same time. This has also opened great possibilities for future revenue from ecommerce.

Alongside the new build website, the team at SALT also worked on keyword research and tracking (which we had never implemented before), as well as analysing and advising us on changes to our existing product content. They helped us set up a public relations, content marketing, and social media strategy and calendar, which forms the backbone of our online marketing activity today and has enhanced our reputation in the healthcare industry.

In summary, the SALT team have a wide variety of skills and knowledge, they took time to understand our business, and their people worked well alongside our own staff.