Catch up on the latest news and information from our social media team. Including best practice guides, ideas, and tips, take a look through our library of articles to see if there is something to help you.
Building your brand and establishing a robust online presence through your social channels is hard work. This fact makes it even more disheartening when I see businesses ruin all of their hard work with just a few poorly thought-out posts. It might be an explosive rant or an unpopular opinion. It could be posts full […]
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When you post on your company’s Instagram account, I guarantee that the most important thing to you is how many ‘likes’ your post is getting. Do you judge that post on how many ‘likes’ it receives? Probably so. Do you feel that a post with fewer ‘likes’ is a failure? Possibly. Some Instagrammers — businesses […]
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This is a frequently asked question, with clients often wanting to know more about the relationship between SEO and social media. After all, social media is something we regularly recommend clients utilise themselves if they don’t already, but it can be a rather time-consuming task. So, the time has come to tackle the links between […]
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Security risks on social media can come from outside and inside the company; from outside they are usually malicious, but from inside the company they are often caused by human error. There are also security risks inherent to the platforms themselves, but aside from removing your business from social media altogether (which I certainly do […]
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The future of social media posts is very much visual, which is great news for Instagram – a platform which is going from strength-to-strength at the moment. Having recently emulated Snapchat with the introduction of its Stories feature, Instagram is now boosting its already healthy userbase of 700 million monthly active users with Snapchat fans. Do […]
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WhatsApp has made its unrivalled personal privacy and security its main selling points in recent times; these are especially welcome traits in a communications tool when one considers how many times WhatsApp’s sister app and social platform, Facebook, has featured in the news due to its security flaws. In fact, SALT’s very own Technical Director, […]
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You may be putting off joining Twitter, Facebook or Instagram for your business. Perhaps you don’t use social media or understand it yourself – or just don’t really see the point. To some, it can seem like a lot of hard work with no real payback. After all, you might be thinking, will social media directly […]
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Last week Instagram launched Location and Hashtag Stories to its Explore tab as part of its latest updates. This means that brands and public pages are able to post with local areas and interests in mind through hashtags. Once updated this means that new story rings appear above Explore, which features stories from people in […]
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Growing an organic audience for your business on social media is no easy task – it can take a long time and lots of hard work. It’s great when it feels like you’re getting somewhere with it, so it’s no wonder many businesses start to panic when they see their follower numbers drop. Some fluctuation […]
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If your business doesn’t currently have a presence on social media, this needs to change. Social networks are rapidly becoming the favoured customer service option of many, and to some, if you don’t exist on social media, you don’t exist full stop. Taking that first step into the world of social media for your business […]
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Security and privacy have always been hot topics on social media, with much discussion taking place over issues such as image ownership, privacy settings, and how to not invite 1.2 million partygoers to your 15-year-old daughter’s birthday party. As a result of this ongoing discussion in the news, most of us know better than to […]
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Over the past ten or 11 years the power of social media has grown beyond belief. At first like a stream and then into a river and then a flood, it now sits as an ocean in our consciousness. We orient our free time around it, report gatherings, bookmark meals, and document concerts and gigs. […]
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