Industry

  • How AI Mode may affect Travel companies

    The way travellers connect with travel brands is changing fast. The travel sector has faced disruption from Google for a number of years. Special SERP features such as the Flights and Hotels modals, and more recently AI Overviews, have created upheaval for travel SEOs. When coupled with increased adoption of other LLMs and AI platforms, […]

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  • How AI is disrupting the traditional marketing funnel

    AI is moving into our digital world faster than anything we’ve seen before. Adoption is growing rapidly, much faster than older technologies ever did. This growth looks different depending on the industry or audience, but the trend is clear: AI is changing how people find information and connect with brands. This shift means we can’t […]

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  • A guide to SEO, content, and social for the beauty industry

    Contents The importance of digital marketing in the cosmetics industry SEO for the cosmetics industry Content marketing for the beauty industry Social media marketing for the beauty industry Emerging makeup trends and opportunities Final thoughts Intro In a world where influencers share products and techniques on a global scale, things that were once only available […]

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