Author: Aarron Pepper

Page load speed is an important metric for a whole range of different reasons. It affects how useful your website is for visitors, how long they stay on your site, and more recently Google have started to use it as a direct ranking factor in their search results. But there are different definitions of page […]

There are many types of bot traffic, some are very subtle and not noticeable by just looking at a graph, this type is consistent over a long period of time and typically makes up ~5% of traffic or more depending on vertical. The other type is more ‘in your face’, and cannot be overlooked as […]

There are programs, websites, and plugins to do most of the things in this list one way or another – I have used most of them, and they are great. However, I still use DevTools for a lot of on the fly stuff. In this article, I will go over the features I use most […]

Migrating to a new ecommerce platform such as Salesforce is complicated and risky, so it is vital to get as much right as possible the first time through careful planning and execution. This is why we find it interesting to work with on new projects. The following is a HTTPS migration gone wrong, which illustrates […]

Two years ago I wrote an article called ‘How to deal with huge amounts of redirects in an SEO migration’, and with this we created a bulk redirect generator tool. The original article was mainly based around the logic of a migration and it was more of manual ‘hands on’ approach, discussing things such as […]

TL; DR [Full read: ~8 minutes] There is no one size fits all when it comes to SEO competitor analysis, and there is no magic ‘checklist’ or ‘export-a-bunch-of-data-and-put-it-in-this-template’ setting. There are however many different areas to think about that each warrant their own full investigation. Here are a few examples:

Knowing the physical location of where your website’s leads are coming from is useful knowledge to have, and there are many ways to find this out, just as there are equally many ways you can interpret the data. In this article I will cover a few ways you can gather location data and display it […]

How can SiteBulb enhance your technical SEO? SiteBulb offers technical SEO insights that no other tool (that I have used), does on the market, and it will make you rethink and update your knowledge base of technical SEO. This article was originally going to be a ‘section dissection’ where I go through each of the categories […]

On 24 August it was announced that the UK economy grew by 0.3 per cent in the third quarter of 2017 — equating to an annual growth of 1.7 per cent. This is despite the weak pound (down 13 per cent from pre-referendum level against the dollar at the time of writing), which means that […]