Stay ahead of rapid shifts in AI search with a unified approach to GEO and AI SEO optimisation that strengthens visibility, relevance, and performance across every multimodal surface.
AI search is reshaping how brands are found, compared, and chosen. SALT helps enterprise teams stay discoverable across multimodal environments by combining SEO expertise with leading AI research and continual experimentation. From ACP (Agentic Commerce Protocol) feed optimisation to entity development, we position your brand for the future of online visibility.
SALT’s optimised agents automate monitoring, benchmarking, and content refinement, giving your teams a clear view of how you perform within AI-driven results. We have developed and continue to evolve frameworks for SEO, GEO, and content optimisation to support scalable growth and continuous improvement.
SALT provides enterprise teams with focused AI optimisation and multimodal search solutions to improve your visibility, sharpen relevance, and capture demand across every evolving AI surface.
Track brand presence across leading LLMs (ChatGPT, Claude, Gemini) and identify shifts in visibility across AI search results.
Compare performance with key competitors and uncover opportunities with AI SEO.
Assess how LLMs interpret your brand and highlight sentiment patterns and relevance gaps.
Improve ACP feeds to enhance GEO and AI-led visibility through structured, accurate data.
Monitor inclusion AI overview modules and track the factors that influence placement.
Measure how you appear across multimodal AI results, including text, image, voice, and task-led outputs.
Strengthen entity signals and build topic connections to support artificial intelligence optimisation.
Simulate how AI systems interpret your site and identify gaps that block AI website optimisation.
Implement tracking aligned with task-led journeys to understand engagement across content clusters.
Map how AI redistributes search intent and identify the content needed to capture demand.
Develop content built around user tasks to improve AI content for SEO and support stronger relevance.
Forecast AI-driven traffic and understand the contribution of optimised agents to demand capture.
Detect hallucinations and brand safety risks and maintain accurate, trusted representation.
Establish processes to identify and address misinformation about your brand or crisis events triggered by AI systems.
The team at SALT.agency were great to work with. I had a project in rebuilding a brand after a relatively damaging corporate crisis. Dan and the team were fantastic resources in their SEO expertise in building a strategy as well as the technical details related to migration to a new website as part of a larger branding effort. I cannot recommend this team highly enough!
We chose to work with SALT to enable a smooth international website migration. With the goal in mind to mitigate ranking and organic search traffic loss, the team at SALT carefully walked us through how to implement the necessary setup and monitored our performance throughout the process. The results were great and now we’re in a strong position to move into new markets and excel in our search goals!
SALT has been a great agency to work with for our SEO efforts. They’ve been very helpful in ensuring we increase our efforts, find the best opportunities, and optimise our website and content in the most efficient manner. I highly recommend them to anyone looking for an agency that will always have your back and help you towards your growth goals.