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Meet our Award-Winning Team

SALT's team of innovators and specialists work hard so that your business can achieve sustainable growth.
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Our Leadership Team

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Reza Moaiandin

Reza Moaiandin

Co-Founder & Commercial Director

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Martin Woods

Martin Woods

Co-Founder & SEO Director

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Tony Seaman

Board Advisor

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Dan Taylor

Dan Taylor

Partner & Head of Innovation (Search & AI)

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Linda Davis

Linda Davis

People Capability & Culture Lead

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Sean Barber

Head of SEO Client Delivery

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Sarah Mitchell

Sarah Mitchell

Associate Head of Content

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Chris Rothwell

Chris Rothwell

Head of Growth

Awards & Recognition

    • Recent Highlights

    Why original research is the most valuable content in the AI era
    Done well, original research has always been content gold. You only have to look at the number of benchmark reports,...
    Sarah Mitchell
    2 Apr 2026
    The marketing funnel is breaking – Here’s what replaces it in the age of AI
    AI-mediated discovery is changing how buyers find and evaluate information. In many cases, potential customers now encounter brands through AI-generated...
    Sarah Mitchell
    26 Mar 2026
    How to build, position, and scale a trust-based B2B company
    Here’s a scenario most founders know all too well: You meet someone at a networking event, the conversation clicks, and...
    Reza Moaiandin
    23 Mar 2026
    It doesn’t get dumber than dumbing down your content
    Not long after I started my first writing business, I landed a plum assignment with a big consulting firm to...
    Sarah Mitchell
    19 Mar 2026
    Content quality and strategy matter more than ever in the age of AI
    You’ve read all the articles on AI adoption. You’ve seen the data on changing research behaviours and zero click search. You’ve probably experimented with a few AI tools yourself....
    Sarah Mitchell
    17 Mar 2026
    The Non-Technical Marketer & SEO Overview to Google’s Universal Commerce Protocol
    Google’s Universal Commerce Protocol (UCP) is set to change how people discover and buy products online, which will fundamentally change...
    Dan Taylor
    13 Mar 2026
    If your content audit didn’t change decisions, it wasn’t an audit
    Most content audits fail. Not because the data is wrong, but because they don’t change decisions. They produce impressive spreadsheets...
    Sarah Mitchell
    12 Mar 2026
    How Winedrops optimised growth around one surprising behaviour metric
    Most marketing teams obsess over dozens of performance metrics. Customer acquisition cost. Click-through rates. Conversion rates. Lifetime value. But Jonny...
    Reza Moaiandin
    9 Mar 2026
    Content in the AI era: Why distribution and amplification matter more than ever
    AI is now embedded in how customers research, evaluate and compare brands, and CMOs are already restructuring teams, workflows and measurement models...
    Sarah Mitchell
    5 Mar 2026
    Third party platforms are a risky foundation for your content moat
    AI crawlers and foundation models are quickly becoming the primary way information is discovered, summarised, and acted upon, often before...
    Dan Taylor
    3 Mar 2026
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