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Meet our Award-Winning Team

SALT's team of innovators and specialists work hard so that your business can achieve sustainable growth.
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Our Leadership Team

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Reza Moaiandin

Reza Moaiandin

Co-Founder & Commercial Director

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Martin Woods

Martin Woods

Co-Founder & SEO Director

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Tony Seaman

Board Advisor

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Dan Taylor

Dan Taylor

Partner & Head of Innovation (Search & AI)

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Linda Davis

Linda Davis

People Capability & Culture Lead

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Sean Barber

Head of SEO Client Delivery

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Sarah Mitchell

Sarah Mitchell

Associate Head of Content

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Chris Rothwell

Chris Rothwell

Head of Growth

Awards & Recognition

    • Recent Highlights

    The content multiplier: How strategic SEO content turns a small team into a big impact engine
    Content teams are always busy. When they’re not writing blogs, scheduling social posts, or sending out newsletters, they’re researching topics...
    Sarah Mitchell
    5 Feb 2026
    A telescope looking at a flag that says "brand", symbolising brand visibility. Your team's great: It’s your visibility strategy that needs work
    For over a decade, agencies have trained their clients and stakeholders to equate traffic and rankings with SEO success. But AI search has fundamentally changed how discovery...
    Dan Taylor
    3 Feb 2026
    An image symbolising CMOs struggling with an seo backlog. Your SEO backlog is costing you revenue. Here’s why marketing needs to own it.
    SEO strategies don’t usually fail because of poor insight. They fail because fixes don’t get implemented.   Every unimplemented SEO fix is a compounding tax on...
    Reza Moaiandin
    30 Jan 2026
    Why the em dash isn't a giveaway that content is AI In Defence of the em dash: What the AI writing debate gets wrong
    The em dash has emerged as an unlikely villain in marketing circles. According to a growing chorus of voices on Reddit and LinkedIn, this humble punctuation...
    Sarah Mitchell
    29 Jan 2026
    An image symbolising SALT's 2026 Hugo benchmarking study. 2026 Hugo SEO benchmark data: What high performance sites get right
    Hugo has quietly become one of the most trusted platforms for fast, lightweight websites. It is especially popular with developers...
    Dan Taylor
    28 Jan 2026
    The future of demand gen is small teams with big AI capabilities
    The future of demand generation is small, highly skilled teams using AI to achieve what once required thirty people. That’s...
    Reza Moaiandin
    26 Jan 2026
    An illustration symbolic of the ability to optimise salesforce seo performance 2026 Salesforce Commerce Cloud SEO benchmark data
    Salesforce Commerce Cloud (SFCC) is widely used by enterprise eCommerce teams who need scale, flexibility, and integrations. It is often...
    Dan Taylor
    26 Jan 2026
    A graphic showing branded content on a tombstone and content brands being the summit of effective content marketing. Branded Content Is Dead. Long Live Content Brands
    What do the Guinness World Records and the Michelin guide have in common? They both started life as marketing ventures...
    Sarah Mitchell
    21 Jan 2026
    [Study] AI is making travel planning feel easier… “but also more samey”
    There is a new moment most travellers will recognise. You open an AI tool, type in a question like “Where...
    Dan Taylor
    19 Jan 2026
    Marketing’s real job isn’t to convert, it’s to be there when buyers are ready
    The role of marketing isn’t to get people to do what they don’t want to do – it’s to make...
    Reza Moaiandin
    15 Jan 2026
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