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Meet our Award-Winning Team

SALT's team of innovators and specialists work hard so that your business can achieve sustainable growth.
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Our Leadership Team

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Reza Moaiandin

Reza Moaiandin

Co-Founder & Commercial Director

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Martin Woods

Martin Woods

Co-Founder & SEO Director

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Tony Seaman

Board Advisor

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Dan Taylor

Dan Taylor

Partner & Head of Innovation (Search & AI)

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Linda Davis

Linda Davis

People Capability & Culture Lead

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Sean Barber

Head of SEO Client Delivery

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Sarah Mitchell

Sarah Mitchell

Associate Head of Content

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Chris Rothwell

Chris Rothwell

Head of Growth

Awards & Recognition

    • Recent Highlights

    From rankings to references: How to structure content for AI search
    In the first wave of AI search, most of the conversation focused on what is changing. Now the more important...
    Reza Moaiandin
    26 Feb 2026
    The Infinite Tail: How AI has rewritten the rules of search discovery
    For a considerable time, searching online was a relatively straightforward exercise. Users would either rely on a short, memorable phrase,...
    Dan Taylor
    24 Feb 2026
    History is repeating itself: The return of Google penalties in the age of AI
    Over the past year or so, I’ve seen a significant increase in the number of businesses affected by Google algorithmic...
    Martin Woods
    23 Feb 2026
    From Conversion to Connection: The Travel Growth Playbook
    The moment you stop investing in brand and lean entirely on performance, you start converting demand you're no longer creating....
    Reza Moaiandin
    23 Feb 2026
    CMOs: The window to win AI search is closing faster than you think
    Every CMO knows the feeling. A new technology emerges that promises (or threatens) to reshape your marketing strategy. But the...
    Reza Moaiandin
    19 Feb 2026
    Your messaging isn’t converting. Here’s how to fix it.
    Last week I received an email from an agency trying to sell me content marketing services. The tone assumed a...
    Sarah Mitchell
    16 Feb 2026
    The authority deficit: Does your brand lack content, or courage?
    On paper, everything seems fine. Your content calendar is full, webinars are scheduled, LinkedIn posts go out like clockwork, and you’re publishing...
    Sarah Mitchell
    12 Feb 2026
    Grounding queries vs fan-out queries: The two hidden layers of AI visibility
    AI search is not simply a new interface layered on top of traditional ranking systems. It represents a structural shift...
    Dan Taylor
    11 Feb 2026
    Markdown-only pages for AI crawlers are a waste of time. Here's why.
    Creating separate Markdown-only versions of your website for AI crawlers is unlikely to deliver the results you’re hoping for. You...
    Dan Taylor
    9 Feb 2026
    The affiliate marketing truth bomb: Capping your best partners is killing your growth
    The minute you cut off an affiliate that’s bringing you customers and traffic you cannot reach without them, you burn that relationship...
    Reza Moaiandin
    9 Feb 2026
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