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Meet our Award-Winning Team

SALT's team of innovators and specialists work hard so that your business can achieve sustainable growth.
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Our Leadership Team

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Reza Moaiandin

Reza Moaiandin

Co-Founder & Commercial Director

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Martin Woods

Martin Woods

Co-Founder & SEO Director

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Tony Seaman

Board Advisor

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Dan Taylor

Dan Taylor

Partner & Head of Innovation (Search & AI)

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Linda Davis

Linda Davis

People Capability & Culture Lead

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Sean Barber

Head of SEO Client Delivery

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Sarah Mitchell

Sarah Mitchell

Associate Head of Content

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Chris Rothwell

Chris Rothwell

Head of Growth

Awards & Recognition

    • Recent Highlights

    [Study] AI is making travel planning feel easier… “but also more samey”
    There is a new moment most travellers will recognise. You open an AI tool, type in a question like “Where...
    Dan Taylor
    19 Jan 2026
    Marketing’s real job isn’t to convert, it’s to be there when buyers are ready
    The role of marketing isn’t to get people to do what they don’t want to do – it’s to make...
    Reza Moaiandin
    15 Jan 2026
    Google's Universal Commerce Protocol
    Google have announced the Universal Commerce Protocol, known as UCP. It is an open standard designed to allow AI agents...
    Dan Taylor
    12 Jan 2026
    Illustration for blog post on AI citations (travel sector) Research: Which page types are cited most frequently by AI in the travel sector?
    This study compares the types and structural characteristics of travel-related pages cited by two leading generative AI systems, Google’s AI...
    Dan Taylor
    3 Jan 2026
    Encryption Understanding & Explaining Query Fan-Out
    Not long ago, searching the web felt like using a simple database index. You typed in a keyword and received...
    Dan Taylor
    2 Jan 2026
    Research: Does Structuring Your Content Improve the Chances of AI Mode Surfacing?
    The team at SALT has carried out research into whether content structure and templates have an impact on your content...
    Dan Taylor
    30 Dec 2025
    Image featuring a computer screen and abstract icons for links and search to illustrate the blog topic 'backlinks aren't dead' Research: Backlinks Aren’t Dead... But They’re Not Enough in AI Search
    Introduction Everyone wants to know what they can do to increase their brand’s visibility in AI-assisted search. So, the SALT...
    Reza Moaiandin
    27 Dec 2025
    A confused marketer looking at a unicorn holding a brief case, symbolising the search for a jack-of-all-trades CMO at a time when marketing is too complex for one person to know everything. The CMO Unicorn Trap (And How to Escape)
    As the calendar careens like an unmanned bobsled towards 2026 (it was July only a couple of weeks ago, right?), marketing has never been more challenging, more...
    Sarah Mitchell
    16 Dec 2025
    An introduction to CDNs and how they benefit SEO 
    For leadership teams, optimising your CDN for SEO should not be viewed as a "tactic" in isolation. They are a...
    Dan Taylor
    15 Dec 2025
    A guide to competitor analysis in AI Search
    Competitor analysis has always been a core part of SEO, yet the rise of AI driven search and LLM powered...
    Dan Taylor
    4 Dec 2025
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