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Meet our Award-Winning Team

SALT's team of innovators and specialists work hard so that your business can achieve sustainable growth.
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Our Leadership Team

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Reza Moaiandin

Reza Moaiandin

Co-Founder & Commercial Director

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Martin Woods

Martin Woods

Co-Founder & SEO Director

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Tony Seaman

Board Advisor

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Dan Taylor

Dan Taylor

Partner & Head of Technical SEO

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Linda Davis

Linda Davis

People Capability & Culture Lead

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Sean Barber

Head of SEO Client Delivery

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Sarah Mitchell

Sarah Mitchell

Associate Head of Content

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Chris Rothwell

Chris Rothwell

Head of Growth

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Sarah Parker

Sarah Parker

Head of Marketing

Awards & Recognition

    • Recent Highlights

    A guide to competitor analysis in AI Search
    Competitor analysis has always been a core part of SEO, yet the rise of AI driven search and LLM powered...
    Dan Taylor
    4 Dec 2025
    Cover art for a blog post describing the three main mistakes in SaaS content. The illustration features a distressed user looking puzzled at his laptop Three Critical Mistakes Killing SaaS Content (And How to Fix Them)
    Plenty of SaaS companies position their services as user-friendly. These handy apps and platforms seek to empower users to get...
    Sarah Mitchell
    27 Nov 2025
    Can Optimised Page Templates Improve Visibility in AI Search?
    5 Things you need to know From LLM-powered platforms like ChatGPT to the AI Overviews in Google’s search results, AI...
    Dan Taylor
    18 Nov 2025
    An image showing employees working in separate cubicles to illustrate the concept of marketing silos Death To Marketing Silos: Why Your Teams Must Merge (or Die)
    There’s just no getting away from the fact that content production is expensive; high-quality content even more so. Hence why you must balance strategy with efficiency. However, one...
    Sarah Mitchell
    17 Nov 2025
    Why GPT-5 Sends Less Traffic to Websites Than GPT-4.5
    We have seen a clear decline in LLM referral traffic over recent months, especially from ChatGPT, and this trend lines...
    Dan Taylor
    17 Nov 2025
    Image featuring a computer screen and abstract icons for links and search to illustrate the blog topic 'backlinks aren't dead' Research: Backlinks Aren’t Dead...But They’re Not Enough in AI Search
    Introduction Everyone wants to know what they can do to increase their brand’s visibility in AI-assisted search. So, the SALT...
    Reza Moaiandin
    17 Nov 2025
    Research: Does Structuring Your Content Improve the Chances of AI Mode Surfacing?
    The team at SALT has carried out research into whether content structure and templates have an impact on your content...
    Dan Taylor
    14 Nov 2025
    An EEAT Checklist for AI Search
    In an era where AI-powered search and generative summaries are becoming mainstream, simply writing good content is no longer enough....
    Dan Taylor
    12 Nov 2025
    Illustration showing people working at a newsdesk The CMO’s Guide to Operating a Successful Brand Newsroom
    What if you had a way to move your marketing investment across the balance sheet, from a cost centre to...
    Sarah Mitchell
    10 Nov 2025
    Illustration for blog post on AI citations (travel sector) Research: Which page types are cited most frequently by AI in the travel sector?
    This study compares the types and structural characteristics of travel-related pages cited by two leading generative AI systems, Google’s AI...
    Dan Taylor
    3 Nov 2025
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