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Meet our Award-Winning Team

SALT's team of innovators and specialists work hard so that your business can achieve sustainable growth.
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Our Leadership Team

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Reza Moaiandin

Reza Moaiandin

Co-Founder & Commercial Director

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Martin Woods

Martin Woods

Co-Founder & SEO Director

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Tony Seaman

Board Advisor

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Dan Taylor

Dan Taylor

Partner & Head of Innovation (Search & AI)

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Linda Davis

Linda Davis

People Capability & Culture Lead

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Sean Barber

Head of SEO Client Delivery

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Sarah Mitchell

Sarah Mitchell

Associate Head of Content

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Chris Rothwell

Chris Rothwell

Head of Growth

Awards & Recognition

    • Recent Highlights

    It doesn’t get dumber than dumbing down your content
    Not long after I started my first writing business, I landed a plum assignment with a big consulting firm to...
    Sarah Mitchell
    19 Mar 2026
    Content quality and strategy matter more than ever in the age of AI
    You’ve read all the articles on AI adoption. You’ve seen the data on changing research behaviours and zero click search. You’ve probably experimented with a few AI tools yourself....
    Sarah Mitchell
    17 Mar 2026
    The Non-Technical Marketer & SEO Overview to Google’s Universal Commerce Protocol
    Google’s Universal Commerce Protocol (UCP) is set to change how people discover and buy products online, which will fundamentally change...
    Dan Taylor
    13 Mar 2026
    If your content audit didn’t change decisions, it wasn’t an audit
    Most content audits fail. Not because the data is wrong, but because they don’t change decisions. They produce impressive spreadsheets...
    Sarah Mitchell
    12 Mar 2026
    How Winedrops optimised growth around one surprising behaviour metric
    Most marketing teams obsess over dozens of performance metrics. Customer acquisition cost. Click-through rates. Conversion rates. Lifetime value. But Jonny...
    Reza Moaiandin
    9 Mar 2026
    Content in the AI era: Why distribution and amplification matter more than ever
    AI is now embedded in how customers research, evaluate and compare brands, and CMOs are already restructuring teams, workflows and measurement models...
    Sarah Mitchell
    5 Mar 2026
    Third party platforms are a risky foundation for your content moat
    AI crawlers and foundation models are quickly becoming the primary way information is discovered, summarised, and acted upon, often before...
    Dan Taylor
    3 Mar 2026
    How to effectively govern AI use in content teams
    AI use in content marketing is here to stay. So, what’s the plan? The honeymoon phase of AI is over,...
    Sarah Mitchell
    3 Mar 2026
    From rankings to references: How to structure content for AI search
    In the first wave of AI search, most of the conversation focused on what is changing. Now the more important...
    Reza Moaiandin
    26 Feb 2026
    The Infinite Tail: How AI has rewritten the rules of search discovery
    For a considerable time, searching online was a relatively straightforward exercise. Users would either rely on a short, memorable phrase,...
    Dan Taylor
    24 Feb 2026
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