Brief

Physioroom is one of the world’s leading sports injury product suppliers. The ecommerce site had lost its search visibility and was seeking expert help to regain its competitive online presence. SALT.agency was brought in to remove a Google inbound link manual action penalty after numerous failed attempts by multiple SEO agencies.

The website was also being heavily impacted by Google’s link algorithms, which was having a devastating impact on the business, as the website lost rankings for traffic driving keywords. In a matter of months, SALT.agency helped Physioroom achieve highest industry rankings and consistent traffic growth.

Martin did an exceptional job in removing a Google Manual Action penalty given to one of the larger e-commerce websites belonging to our group.

The penalty was removed on the first submission and they carried out this task with a high level of dedication and skill, impressing us with their passion and knowledge.

I strongly recommend Martin & SALT agency to carry out any other similar briefs.

– Jeff Whitfield, Physioroom

Expertise

  • Comprehensive backlink audit
  • Google Manual Actions penalty & removal on an ecommerce site
  • Algorithmic recovery

Results

  • Rankings Pos. 1-3 MoM ↑27%
  • Organic Traffic MoM ↑14%

Achievements

SALT.agency manually reviewed the client’s backlink profile in order to give a true and honest classification for every link. From the backlink audit our team identified a comprehensive list of domains which needed to be placed in the disavow file. The disavow was updated and uploaded to the client’s Google Search Console profile.

Once the disavow file was uploaded our team submitted a reconsideration request to Google.

The reconsideration request was removed the first-time round. A short while afterwards, the manual action was removed and both organic search engine rankings and organic traffic quickly returned.

Three months after the manual action was lifted Google organic search traffic increased by 29% and the number of keywords in the top three positions in Google increased by 33%.

Graph 1: Third party SEO visibility data: UK market traffic growth