Physioroom is one of the world’s leading sports injury product suppliers.

The eCommerce site had lost its search visibility and was seeking expert help to regain its competitive online presence. was brought in to remove a Google inbound link manual action penalty after numerous failed attempts by multiple SEO agencies.

The website was also being heavily impacted by Google’s link algorithms, which was having a devastating impact on the business, as the website lost rankings for traffic driving keywords.

In a matter of months, helped Physioroom achieve its highest industry rankings and consistent traffic growth.

Martin did an exceptional job in removing a Google Manual Action penalty given to one of the larger eCommerce websites belonging to our group.

The penalty was removed on the first submission and they carried out this task with a high level of dedication and skill, impressing us with their passion and knowledge.

I strongly recommend Martin & SALT agency to carry out any other similar briefs.

– Jeff Whitfield, Physioroom


  • Comprehensive backlink audit
  • Google Manual Action penalty removal on an eCommerce site
  • Algorithmic recovery


  • Rankings Pos. 1-3 MoM ↑27%
  • Organic Traffic MoM ↑14%

Achievements manually reviewed the client’s backlink profile in order to give a true and honest classification for every link.

From the backlink audit, our team identified a comprehensive list of domains that needed to be placed in the disavow file. The disavow was then updated and uploaded to the client’s Google Search Console profile.

Once the disavow file was uploaded, our team submitted a reconsideration request to Google.

The reconsideration request was successful the first time around. A short while later, the manual action penalty was removed and both organic search engine rankings and organic traffic quickly returned.

Three months after the manual action was lifted, Google organic search traffic increased by 29% and the number of keywords in the top three positions in Google increased by 33%.

Graph 1: Third party SEO visibility data: UK market traffic growth