235% organic growth for a global yacht charter platform
Brief
A global luxury yacht charter platform partnered with SALT.agency to address a growing gap between market opportunity and organic performance.
While the business operated at scale – listing thousands of luxury yachts, sportfishing boats, and canal vessels worldwide – its organic channel was underperforming relative to demand. Technical limitations, inconsistent international targeting, and limited performance visibility were constraining growth.
Critical SEO elements were dependent on JavaScript, creating inconsistencies in how search engines processed the site. This led to indexing issues and duplicate content, limiting the platform’s ability to rank effectively. At the same time, incorrect hreflang implementation meant users were frequently served the wrong regional pages, impacting both rankings and conversion potential.
Without clear reporting across markets, the business also lacked the insight needed to prioritise investment and scale efficiently.
SALT was brought in to resolve these structural challenges and build a more scalable, insight-driven organic growth engine.
Achievements
SALT’s approach focused on removing structural barriers to growth.
The first priority was technical stability. SALT identified that critical SEO elements were being dynamically injected via JavaScript, creating inconsistencies in how search engines interpreted the site. By introducing server-side rendering for key components and replacing unstable canonical signals with fixed, server-generated equivalents, SALT ensured reliable crawling and indexing at scale.
Next, SALT addressed international performance. Incorrect hreflang implementation had been diluting visibility and misdirecting users across markets. SALT restructured this setup to align pages with the correct language and regional intent, improving both search relevance and user experience.
To unlock demand across global markets, SALT developed a comprehensive keyword and intent mapping strategy. This ensured each page was aligned with how users actually search in different regions, rather than relying on a one-size-fits-all approach.
Finally, SALT implemented a robust reporting framework, giving stakeholders clear visibility into performance by market, audience, and acquisition channel. This shifted decision-making from assumption to evidence, enabling the client to prioritise high-value regions and scale with confidence.
The outcome was not just improved rankings, but a stronger, more resilient organic growth engine – one capable of supporting international expansion while reducing inefficiencies across the acquisition funnel.
Expertise
- Technical SEO consultancy
- JavaScript SEO and rendering optimisation
- International SEO strategy and hreflang correction
- Search intent analysis and keyword mapping
- Performance reporting and data visualisation
- Developer collaboration and implementation guidance
Results
- 235% increase in organic traffic
- 114% growth in keyword visibility
- 228% increase in top three keyword rankings